Today’s

Presentation Topic:
Ethical
expectation
(Buyer and Seller)
Hello!
We are the “CREATIVO” Group

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Introduction
What is ethical expectation?
Involving questions of right and wrong behavior : relating to ethics. : following accepted rules of
behavior : morally right and good. Examples of ethical behaviors in the workplace includes; obeying
the company's rules, effective communication, taking responsibility, accountability, professionalism,
trust and mutual respect for your colleagues at work. These examples of ethical behaviors ensures
maximum productivity output at work.
Ethical issues relating to buyers and sellers
Ethical issues occur when a given decision, scenario or activity creates a conflict with a society's
moral principal.
Here mention some points of ethical issues relating to buyers and sellers:
1) Major rights of buyer
2) Marketing ethics
3) Ethical problem areas in marketing
4) The position of buyer compared to seller
5) Ways of ethical and societal marketing
6) Guidelines for proper advertisements
7) The moral responsibilities of business in the area of consumer safety.
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The position of the buyers compared to the sellers
Ethical issues in business is a situation where a moral conflict As per the sec 2(1) of
the Act, a buyer is someone who buys or has agreed to buy goods. A seller is
someone who sells or has agreed to sell goods. For a sales contract to come into
existence, both the buyers and seller must be defined by the Act. These two terms
represent the two parties of a sales contract. arises and must be addressed. In
other words, it is an occasion where a moral standard is questioned.
Here mention some points of the position of the buyers compared to the sellers:
1. The consumer position in some sectors of the economic system tend to be
weak.
2. Some sellers suppress pertinent information about their products.
3. The consumer ends up by paying for a major share of the wastes involving in
marketing.
4. It is difficult for the consumer to judge the quality of the products and services
in the market.
5. The information about the product and services that is offered may be
misleading and confusing.
6. The number of brands of the various items complications the consumers
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selection to an even greater degree.
The moral responsibility of Business in area of consumer
safety

 Safe operation of product, avoiding product liability

 Avoiding false or misleading advertising and providing effecting
consumer service
 When a product reaches the market place
 Business should abandon the misconception
 Products must not endanger consumers' lives or health
 When one company controls the market, it has a monopoly
 Firms that serve consumer are rewarded
 Market self- regulates, self corrects.

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 Sellers Rights as a Market Power

 Introduce any buying incentive schemes

 Introduce any product in any size, style, color etc.
 Promote the product
 Promote the product using any amount of resources,
media or message
 Alter the product offering at any time
 Distribute the product in any reasonable manner
 Limit the product guarantee or post-sale services

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 Concept of Consumerism
 Sellers got united and they were exploiting the consumers
beyond any limit.
 A social movement designed to protect and augment the rights
of the consumers over the sellers.
 It was all possible because the consumers were scattered and
they had no forum of their own to speak and fight for their
point.
 Gradually, media and conscious citizen started cry in favor of
the buyers.
 Price claims which are misleading.
 Comparisons which unfairly disparage a competitive product or
service.
 Gross adulteration.
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Major Consumer Rights

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Thank You For Your Patience