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Abstract
This paper revisits a range of theories of power in communication and argues that there has
been no methodology able to grasp the multiplicity of power in communication as a concept.
As a result, the present scholarship on power in communication is characterized by a
multiplicity of approaches that a) use the concept of power as a self-explanatory or vague
concept in the analysis of several interactional phenomena; b) draw on a particular approach
to power, disregarding multiple workings of power; or c) acknowledge the complexity of power
and synthesize various approaches to power.
Keywords
power in communication, theories of power, multiplicity of approaches, discourse, power
terms
Introduction Lukes, Blau, Giddens and Foucault to show
Although “the notion of power is as old as how they conflict and complement each
(social) science itself, and certainly one of other in their search for the most
the mainstays of scientific debates since illuminating account of power. The choice
the turn of the century” (Davis et al., 1991, of the theories is determined by the fact
p. 7), it is still “another conceptual can of that these theories in particular are used
worms” (Thornborrow, 2002, p.5) and as the theoretical framework in empirical
keeps stimulating questions around “what studies of power in communication.
it is, where it is located and how it can be Next, I show how the multiplicity and
analysed” (ibid.). These questions have ambivalence of power as a concept is
always been discussed by any social tackled by Michiel Leezenberg (2002),
science discipline which deals with social Thomas Wartenberg (1990) and Miriam
power as one of its key concepts, such as Locher (2004). The three of them address
management, politics, economics, multiplicity and ambivalence of power in a
psychology, peace studies, conflict new way. Furthermore, I bring up the
studies, game studies, discourse studies question of how the multiplicity of
and communication studies. In my conceptualizations of power represent a
research I focus only on discourse and methodological issue for empirical
communication studies. I review a range research of power in communication.
of power theories to show that conceptual Finally, I provide an outline of a new
multiplicity and ambivalence is a hallmark methodology which could be used to
of power studies and needs to be analyse the workings of power in empirical
addressed in some way before conducting communication studies in particular.
a proper empirical study of power in
interpersonal communication. I first
provide reviews of power theories by
Russell, Weber, Dahl, Bachrach and Baratz,
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instance, Dahl critiques Weber for from other kinds of research by virtue of
explaining power through one of its forms the complexity of power relations and thus
“which he held to be unusually important – provides the departure points for
legitimate power, or authority” (Dahl, 1995, subsequent empirical studies of power.
p.40).
In his own turn, Dahl maintains that an 1.4 Peter Bachrach and Morton Baratz
analysis of power could hardly Peter Bachrach and Morton Baratz are
accommodate all power terms unless some usually referred to as having suggested the
common denominator is used. He argues two-dimensional view of power, which
that the idea of control is fundamental to contrasts with the highly acclaimed three-
all relations covered by power terms and dimensional view of power by Steven Lukes
defines such relations as follows: “the (Locher, 2004, p. 16). It is true that
behaviours of one or more units (the Bachrach and Baratz are the first
responsive units, R) depend in some researchers to consistently argue that
circumstances on the behaviours of other power is involved not only in the instances
units (the controlling units, C)” (Dahl, 1995, of decision-making but also in those
p. 40). He argues further on that once the instances where there seems to be no
common denominator of control has been decision-making, where a decision is “a set
identified, the analysis of power should of actions related to and including the
include a discussion of issues common to choice of one alternative rather than
all power relations, namely, the magnitude, another” (Bachrach and Baratz, 1970, p.38).
distribution, scope and domain of control. Non-decision-making is a “means by which
Dahl identifies three major problems with demands for change in the existing
empirical power studies (Dahl, 1995, p. 55): allocation of benefits and privileges in the
a) a great gap between the concept and community can be suffocated before they
operational definitions; b) “different are even voiced” (Bachrach and Baratz,
operational measures do not seem to 1970, p.44). In other words, Bachrach and
correlate with one another” (ibid); and c) Baratz differentiate between open and
“almost every measure proposed has hidden power, arguing that hidden power is
engendered controversy over its validity” no less important than open power.
(ibid). As a response to these problems, I find Bachrach and Baratz’s input much
Dahl attempts to suggest the general more than a two-faced view of power. In
methodological principles that power their book Power and Poverty (Bachrach
research in particular should follow. If and Baratz, 1970), they introduce five
power relations, Dahl maintains, are major ideas that are totally overlooked by
basically causal relations, then the their commentators and interpreters. First,
empirical analysis of power should include they show that “power is relational, as
the analysis of properties of causation, opposed to possessive or substantive”
such as “covariation, temporal sequence (Bachrach and Baratz, 1970, p.21). Second,
and asymmetry” (Dahl, 1995, p. 47). If there they describe three conditions necessary
are different types of power relations, then for a power relation to exist: “a) there is a
the analysis of power should include the conflict over values or course of action
specification of particular types of power between A and B; b) B complies with A’s
relations (Dahl, 1995, p. 46). If power wishes; and c) B does so because he is
relations involve some actual change in the fearful that A will deprive him of a value or
behaviour of responsive units, then the values which he regards more highly than
analysis of power should include a those which would have been achieved by
discussion of measuring power. noncompliance” (Bachrach and Baratz,
Although Dahl develops his approach to 1970, p.24). Third, they introduce such
power with the purpose of analysing terms as potential power and latent power
political power in particular, I assume that and describe the difference between them.
his observations about the general Potential power is observed in situations
principles of power research are applicable when “the recognition of the possibility of
to the analysis of power in interpersonal future sanctions results in ‘exercise’ of
communication as well. I see his major power in the present”. Latent power is
contribution to the discussion of power in power which is anchored in such
the fact that he describes power research instruments as “wealth, high social rank, or
as a project methodologically different a well-stocked military arsenal” (Bachrach
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and Baratz, 1970, p.26). That sort of power 1.6 Peter Blau
is latent until the instrument holder uses Peter Blau is often credited in the
these means to introduce some sanctions. scholarship for developing the exchange
Fourth, Bachrach and Baratz draw theory of power (Cromwell and Olson,
distinctions between power and related 1975, p.19). I see Blau’s main contribution
concepts such as authority, influence, to the discussion of power in the fact that
manipulation and force (Bachrach and he has asserted the inherent connection
Baratz, 1970, p.37). Fifth, they apply their between power and asymmetry, and power
concepts of decision-making power and and status. In Blau’s view, power is
non-decision-making power to actual data inherently asymmetrical because the
to show that it is not a mere construct but exercise of power within the exchange
“susceptible of empirical observation and theory of social relations is based on the
analysis” (Bachrach and Baratz, 1970, condition that that there is “one-sided
p.16). dependence” (Blau, 1967, p.118), with one
of the participants of the relation having
1.5 Steven Lukes resources to reward or sanction the other.
Steven Lukes’s account of power is raised As Blau argues, power relations emerge
in the scholarship (Locher, 2004) with when “men have insufficient resources” and
reference to his three-dimensional view of “no satisfactory alternatives” to gain access
power, which addresses such issues as the to these resources are available to them;
relation between power and structure, they cannot use coercive force to gain
power and knowledge, and power and access to the resources, and their need for
conflict (Lukes, 1974). Critiquing Russell’s resources is pressing (Blau, 1967, p.140).
definition of power as the production of Under such conditions, a person who can
intended effects, Lukes points out that such provide them with the resources they need
a conceptualization of power does not becomes their superior and can “attain
allow the answering of such questions as power over them” (ibid). This is how power
whether the effects should necessarily be asymmetries emerge.
intended or whether power is “the actual Blau regards status to be a sort of capital
production of such effects or just the that an individual can draw and expand
capacity to produce them” (Lukes, 1974, upon under proper usage (Blau, 1967,
p.2). With regards to Weber’s account of p.132). On the one hand, as Blau maintains,
power, Lukes argues that it does not high status is what increases an individual’s
properly address the issue of conflict or social attraction to others and secures
resistance, although the idea of conflict or access to more resources needed to reward
resistance is included in Weber’s definition. or sanction others. On the other hand, high
Lukes rejects Dahl’s definition of power as status can be increased by exercising
the control of behaviour on the grounds power over others as those individuals are
that it does not address the problem of more socially attracted to an individual who
measuring the change of behaviour (ibid). can provide them with access to the needed
In Lukes’s view, the problem with Bachrach resources. Blau’s idea about the link
and Baratz’s account of power is that it is between power and status has turned into
still “too committed” to actual behaviour an axiomatic assertion that “status is a
conceptualized in terms of decisions prerequisite for power” in the subsequent
(Lukes, 1974, p.50) and misses out the empirical studies of power (Watts, 1991).
cases when there is no observable conflict.
Consequently, Lukes proposes his own 1.7 Michel Foucault
radical view of power which includes the Michel Foucault introduces into the
concept of interest, “A exercises power over discussion of power what has become
B when A affects B in a manner contrary to known as the discursive turn (Weatherall,
B’s interests” (Lukes, 1974, p.34). He 2002), where the analysis of power has
argues that the introduction of the notion become “a matter of exploring boundaries,
of interest in the concept of power allows breaks and discontinuities, rather than
the capturing of those cases when there is straightforwardly accounting for the
no overt conflict between participants material division of goods and
although there is an observable change in opportunities” (Davis et al., 1991, p. 10).
the behaviour of B. I find the novelty of Foucault’s approach
to power in the fact that he steps beyond
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from the assumption that “the interruption conversations (Abu-Akel, 2002). The term
is a device for exercising power and control “power” is then randomly brought up
in conversation” (West and Zimmerman, throughout the papers, e.g. “the
1983, p.103). It is implied here that power naturalization of power” (Matoesian, 2005,
amounts to control in this research. Other p.740); “coercive power” (Matoesian, 2005,
than that, the concept of power is left vague p.747); “an intertextual projection of power”
throughout the research paper. Power- (Matoesian, 2005, p.754); or “sex and
related terms such as “a power differential” gender inequality are a good example of
or “doing power” emerge in the discussion how ethnomethodology has dealt with
section (West and Zimmerman, 1983, issues related to power and inequality”
p.111) where West and Zimmerman (Tileaga, 2006, p.477); “[t]he discursive
conclude that “power is implicated in what psychological study of social inequality and
it means to be a man vis-à-vis a woman” notions such as power, dominance and
(West and Zimmerman, 1983, p.111). exploitation has incorporated the main
Janie Rees-Miller (2000) examines power features of social constructionism” (Tileaga,
in the context of disagreement, which 2006, p.480); “unequal relations of power”
follows from the title of the paper Power, (Tileaga, 2006, p. 490). And finally, the
Severity, and Context in Disagreement. issue of power is brought about in the
Although the author refers to power as one concluding section of the research to
of the factors that could “shed light on the account for the findings with no explication
complexity of factors involved in the and no evidence whatsoever. For instance,
severity of disagreement” (Rees-Miller, Abu-Akel claims that the fact that children
2000, p. 1088), stating as one of the goals have to nominate the topic several times
of the paper “to illustrate the complexity of before it is acknowledged is attributed to
power” (ibid.,) and devoting a whole section “the power of the parents that they can
of the paper to argue that in her data in a exercise over their young children” (Abu-
university setting “the professor has an Akel, 2002, p.1801).
institutionalized right to disagree with So far, I have argued that there is a
students” (Rees-Miller, 2000, p. 1095), she pronounced tendency in the scholarship on
does not have any findings on the power in communication to use the concept
complexity of power apart from claiming of power as an intuitively understandable
that “[some] differences in use of linguistic notion that requires no clarification or
markers of disagreement can be accounted discussion. The multiplicity of theoretical
for by the asymmetrical power relationship conceptualizations of power produces the
between professors and students” (Rees- effect of power being a notion whose
Miller, 2000, p. 1107). At one point in her meaning is evident without further
paper, the author also throws some light on explication, which, in its turn, produces a
her understanding of power within the misleading effect for empirical studies. If
context of the research by stating that “the power is so evident, it can be used to
institutionalized power held by professors account for quite a number of phenomena
over students [is] based on greater in communication from inequality to
knowledge, academic status, and age, as interruptions. And the total effect is that
well on the professors’ responsibility for power as a notion becomes vague.
assigning grades” (Rees-Miller, 2000, p.
1095). 2.2 Power within a particular theoretical
There is another group of studies that do approach
not deal much with the concept of power In this section I show that within the
although the word “power” is mentioned in multiplicity of theoretical approaches to
the title or is used now and then in the body power the most evident analytical decision
of a paper. The term “power” is stated in the is to opt for one of the approaches to power.
title of the study in, for instance: Nailing The studies under analysis differ as to the
Down an Answer: Participation of Power in degree of their acknowledgement of the
Trial Talk (Matoesian, 2005) or Discourse, complexity of power.
Dominance, and Power Relations: Inequality The essence of these studies is best
as Social and Interactional Object (Tileaga, expressed by Herve Varenne who claims
2006) or as a keyword for the study in The that “a power analysis of an interaction is
psychological and social dynamics of topic not, strictly speaking, an analysis “of the
performance in family dinnertime interaction” (Varenne, 1987, p.150) but
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to test the methodology using data from vague concept in the analysis of some
various types of context encompassing all interactional phenomena with the effect
possible discourses of communication that power remains more of a rhetorical
across a culture, for example, interpersonal device; b) a single particular approach to
communication, communication at work, power consistent with the purpose of
broadcast communication research in the analysis of some aspect of
power; c) the acknowledgement of the
Conclusion complexity of power. The multiplicity of
In this paper I argued that the present theoretical approaches to power justifies
scholarship on power is characterized by a the need for a new methodological
multiplicity of approaches, which approach which could address power in all
determines the methodological choices its multiplicity and operationalize power in
researchers of power have to make in their a more usable way. The basic principles of
studies. These choices are: a) the use of the the new methodology were described in
concept of power as a self-explanatory or Section 4 of the paper.
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