Name Nguyen Thanh Vinh

Student ID 20200855

Assignment #8: Due May 16, 2022

Chapters 15 and 16 discuss distribution and promotion strategies of marketing. After studying
the assigned chapters, please discuss the followings in two pages.
1. Recent technological advancements (especially in telecommunication and IT) have
caused a number of opportunities and threats to businesses. What do you believe
would happen to the future of distribution and promotion strategies of products and
services?
The technologies advancement has been always the one of the keys in change of business
model. Online platform provide customers with fast and easy access to data and resources
from companies. In fact, migrating business to cloud (e-commerce, web services, etc) can
save a lot of money and resources and highly increase the capacity and user supports. Also,
people nowadays spend most of their time on the internet, the online connection and
computing machine has been become essential part of our lives. Therefore, online
advertisement and promotion is the most effective method to reach out to customers and
bring them their desire product. Talking about the capacity, the amount of user data produced
has been increasing rapidly everyday. By analyzing customer activities, we can predict their
needs and provide them with appropriate services and products, and all can be done
automatically in the cloud. We can have a look at e-commerce market, where most of the
products are provided online and also shipping service bring products to customers’ doorstep.
Product distribution can be process effective using computer powers for better productivity
and lower logistic cost. Personally I believe that the technologies will continue driving the
business models around the world, everything will be convert into digital forms for
processing.
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