Buss-B 3007 - CW3 - QP - Fall 2021

GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP
IN SEMESTER INDIVIDUAL ASSIGNMENT 3

Module Code: BUSS-B- 3007 Module Name: GLOBAL SUPPLY CHAIN STRATEGY
Level: 3 Max. Marks: 100
Instructions to Student
 Answer all questions.
 Deadline of submission: 12 Jan 2022 (23:59 Hrs)
 The marks received on the assignment will be scaled down to the actual weightage
of the assignment which is 30% Marks.
 Formative feedback on the complete assignment draft will be provided if the draft is
submitted at least 10 days before the final submission date through email.
 Feedback after final evaluation will be provided by
Module Learning Outcomes

The following LOs are achieved by the student by completing the assignment successfully
1. Acquire the knowledge of state of art of Strategy development.
2. Discuss and report problems and solutions on SC Strategy topics.
Assignment Objective
Be able to apply theory to practice in familiar and unfamiliar situations, Explaining and reasoning,
interpreting ideas, skimming information through documents and make sense of information and
to make the appropriate connections, Communicate ideas and opinions in writing.
Task
Supply Chain Case Study: the Executive's Guide

http://www.supplychainopz.com/2014/06/supply-chain-case-study.html
1. Fashion Supply Chain

Supply Chain of fashion industry involves a time based competition. Many customers have the unique
product needs but a competition is very fierce because of the low barriers of entry. Many new players try
to offer specialized products to customers all the time. This section features the supply chain case studies
of H&M, Benetton, Zara, Adidas, Louis Vuitton and Marks & Spencer (M&S).
MEC_AMO_TEM_035_03 Page 1 of 11
2.1 H&M aims to be the price leader in the fashion market. In order to materialize its vision, H&M tries to
eliminate the middlemen in various stages of supply chain and consolidate the buying volumes. Product
design is also the central part of its strategies. They don't try to follow the high fashion designs but try to
adopt the street trends which are easier to produce.
They don't invest in production facility at all because they utilize a network of nearly 700 suppliers located
in Asia and Europe. They also don't own any stores because they choose to rent the space. In order to control
its supply chain, they use a central warehouse to Germany to receive and ship products to local distribution
centers in different countries.
At the end of the day, they can bring products to market within 2-3 weeks.
2.2 Benetton, in contrast, chooses to have a full control of its production but allow its licensees to operate
the stores so they can focus on production and quality control. The reason is that they would like to create
the worldwide brand awareness. For fast moving products, they use the production facilities in Europe.
Asian suppliers will perform production for standardized products.
2.3 Zara is very famous for its time based strategy. In order to launch a new product within 15 days, Zara
uses a small lot production. A new product will be tested in pilot stores. If product sales is good, a larger
batch will be ordered. Otherwise, remaining products will be removed from the shelves and sold as mark-
down in other stores. This creates the perception among consumers that Zara's products are unique and you
have to take it while stock lasts.
Vertical integration contributes to the success of Zara, they own the majority of its production facilities and
stores (this is the reason why Quick Response can be effectively implemented). Its automated distribution
centers are strategically located between the centers of populations so products are delivered to stores
quickly. Zara also works with Air France, KLM Cargo and Emirates Air in order that they
can coordinate directly with the airlines to make the outbound shipments to its stores and bring back some
raw materials and semi-finished materials with return legs.
2.4 Adidas copes with changing customers' demand by adopting Mass Customization strategy. The whole
idea is to develop, market and deliver the product variety that most customers will find what they want. The
first steps towards mass customization is to strategically offer the product choices. Too few variations will
disappoint a customer but too many variations will simply postpone a buying decision.
After that, Adidas asks the same key suppliers to produce custom components in order to achieve the
economy of scale. In order to compensate a long waiting time, Adidas uses air freight or courier service.
The reason why they can do this is that customized products are sold directly to customers so they have the
higher profit margin to compensate the higher transportation cost.
2.5 Louis Vuitton is one of the largest luxury brand in the world. In the past, they supplied products to
department stores. In order to create the better buying experience and control counterfeiting products, they
establish their own stores in high-end shopping malls. Having own stores mean they can have better
understanding about buyer behavior so they can adapt more rapidly.
2.6 Marks & Spencer (M&S) is one of the biggest fashion retailers from UK. Other than fashion items,
they also sell food items and home products. The primary focus of M&S is always a cost reduction. For
example, they ask each supplier to develop samples for all range of fashion items so they can decide which
items they will order from whom. The delay in the development of samples, testing, sample approval and
final decision making causes a very long time-to-market. As a result, they're able to respond to the rapid
change in fashion industry. However, they change some of sourcing process as below,
-Close its production facilities in UK and use suppliers in Asia or Eastern Europe
-Instead of asking suppliers to produce the items exclusively for them, now they allow suppliers to produce
items for other retailers too. Then, suppliers don't have to provide a dedicated production facility which
results in no investment cost. Using common raw materials also help to reduce cost drastically
- Assess the capability of each supplier and reduce number of suppliers

- Ask low cost producers to make standard items and ask capable suppliers to make innovative products
-Reduce number of inventory and pay much attention to 500 best-selling items
Supply chain strategy of the fashion retailing industry is summarized as below,
1- How can you compare Cost Leadership Strategy with Differentiation strategy? (30 Marks)
2- How do you think each of this two competitive strategy can be implemented? How can they be aligned
with two supply chain strategies (Agile Supply Chain versus Lean Supply Chain strategy)? (30 Marks)
3- Discuss competitive strategies for these six company. Which competitive strategy they were following?
(30 Marks)
Evaluation Criteria
Criteria Marks
Cost Leadership Strategy with Differentiation strategy 30 Marks
Implementation of Cost Leadership Strategy with Differentiation strategy 30 Marks
Competitive strategies for these six company 30 Marks
Referencing and Formatting 10 Marks
Total 100 Marks
Rules & Regulations:

 All resources should be cited using the APA style of referencing (APA 7th Edition).
 The final assignment must have a Title page, Table of Contents, References/ bibliography using
the APA style of referencing (APA 7th Edition) and page numbers.
 Title Page must have Assignment Name, Module name, Session, your name, ID, and the name of
the faculty.
 Softcopy in word format / PDF format is to be submitted through Turnitin link on Moodle.
 Viva will be conducted after the assignment submission as per the dates informed earlier.
 1200 to 1500 words maximum
Guidelines:
 Assignment must be computer typed.

 Font - Times New Roman
 Font – Style - Regular
 Font - Size - 12
 Heading should be with Font Size 14, Bold, Capital and Underline.
 Explain with suitable diagrams wherever required. Diagrams must be drawn using suitable
software or by pencil.
 Each student has to do the assignment individually.
 You can refer books in e-Library or use internet resource. But you should not cut and paste
material from internet nor provide photocopied material from books. The assignment answers
should be in your own words after understanding the matter from the above resources.
Important Policies to be followed
1. Student Academic Integrity Policy*:

MEC upholds the spirit of academic integrity in all forms of academic work and any form of violation
of academic integrity shall invite severe penalty. Any benefit obtained by indulging in the act of
violation of academic integrity shall be cancelled.
All cases of violation of academic integrity on the part of the student shall fall under any of the below
mentioned categories:
1. Plagiarism
2. Malpractice
3. Ghost Writing
4. Collusion
5. Other cases
If the student fails a module and has a proven case of academic integrity violation in this module, the
student is required to re-register the module. This is applicable to first and second offenders of
plagiarism.
1. Plagiarism
A. First offence of plagiarism
I. If a student is caught first time in an act of plagiarism during his/her course of study in
any assignment other than project work, the student will be allowed to re-submit the
assignment once, within a maximum period of one week. However, a penalty of
deduction of 25% of the marks obtained for the resubmitted work will be imposed.
II. Period of re-submission: The student will have to re-submit the work one week from the
date he or she is advised to re-submit.
III. If the re-submitted work is also found to be plagiarized, then that assessment will be
awarded a zero mark. Re-submission of the work beyond the maximum period of one
week will not be accepted and the assessment will be awarded a zero mark.
B. Second offence of plagiarism
If any student is caught second time in an act of plagiarism during his/her course of study (in a
subsequent semester), the student will directly be awarded zero for the work in which plagiarism
is detected. In such cases, the student will not be allowed to resubmit the work. A warning of
suspension shall be issued, and student has to sign an undertaking and undergo counselling
session in such cases.
2. Malpractice/Ghostwriting/Collusion
A. First offence of Malpractice/Ghostwriting/Collusion
If a student is caught in an act of Malpractice/Ghostwriting/Collusion for an assessment
component irrespective of coursework or end semester, the student shall fail the module
and shall be required to re-register the module
B. Second Offence of Malpractice/Ghostwriting/Collusion
If a student is caught a second time in an act of Malpractice/Ghostwriting/Collusion for
an assessment component irrespective of coursework or end semester, the student
shall fail the module. A warning of suspension shall be issued, and student has to sign
an undertaking and undergo counselling session in such cases.
3. Third Offence of Academic Integrity Violation

If a student is caught a third time in an act of Academic Integrity Violation for an assessment
component irrespective of coursework or end semester (in a subsequent semester), the student
shall fail the module and also shall be suspended for one semester from the College, as
recommended by institutional level academic committee, Chaired by the Associate Dean, Academic
Affairs.
4. Fourth Offence of Academic Integrity Violation:

If a student is caught a fourth time in an act of Academic Integrity Violation for an assessment
component irrespective of coursework or end semester (in a subsequent semester), the student shall
fail the module and also shall be expelled from the College, as recommended by institutional level
academic committee, Chaired by the Associate Dean, Academic Affairs.
5. Other cases
If a student commits an act of academic integrity violation as per the definition of “other cases”
mentioned in the previous section or of a different nature, student’s case shall be forwarded to an
institutional level academic committee, Chaired by the Associate Dean, Academic Affairs. The
committee shall investigate the case by means of a viva and/or a disciplinary hearing and shall take
appropriate decision. The penalty that can be granted to a proven case of academic integrity violation
which falls in this category of “other cases” can be a warning/component zero/ module
fail/suspension/expulsion depending on the nature and gravity of the offence.
6. Types/Variations of Cases:
I. If plagiarism is detected in any component of one assessment, the deduction in marks will be
applicable for the whole assessment, even if only the component or part submission alone needs
to be resubmitted.
II. If plagiarism is detected in an individual assessment, the student will be considered as having
committed an act of plagiarism and the policy will then be applied to them.
III. If plagiarism is detected in any component of the Individual assessment, the deduction in marks
will be applicable for the whole assessment even if only the component or part submission alone
needs to be resubmitted.
All students would be considered as having committed an act of plagiarism and the policy will
then be applied to the student
IV. If the assessment consists of components or part submissions that could be an individual
assessment component (e.g. individual assignment 1) and an individual assessment 2 component
,the following will be applicable:
a. If plagiarism is detected in the individual assessment component, the student will be
considered as having committed an act of plagiarism, the policy will then be applied to
them. Individual Assessment component will be resubmitted as per the policy.
b. If plagiarism is detected in the individual assessment component, the individual
assessment component will be resubmitted and the policy will then be applied to that
student alone.
c. For both (a) and/or (b), the deduction in marks will be applicable for the whole
assessment.
* for further details Refer to MEC Student Academic Integrity Policy in Student Handbook.
2. Late Submission Regulations:

It is the students’ responsibility to check all relevant timelines related to assessments.
As per the Assessment Policy at MEC, late submissions are allowed for one week (5 working days)
for all UG modules with a penalty. In such cases, a deduction of 5% of the marks obtained for the
submitted work shall be imposed for each working day following the last date of submission
till the date of actual submission. Assessment documents submitted beyond a period of one
week (5 working days) after the last date of submission will not be accepted and will be awarded
a zero for that assessment. In cases where the submission has been delayed due to extenuating
circumstances, the student may be permitted to submit the work without imposing the late
submission policy stated above. The extended period of submission will be one week from the
original last date of submission. In such cases, the student is expected to submit the supporting
certificates on or before the original last date of submission of the assessment and the decision
of extension rests with faculty responsible for the assessment .The late submission policy shall be
applied if the student fails to submit the work within one week of the original last date of
submission.
Students may contact their teachers for clarification on specific details of the submission time if
required.
3. Research Ethics and Biosafety Policy
To protect and respect the rights, dignity, health, safety, and privacy of research subjects involved
including the welfare of animals and the integrity of environment, all student projects are
expected to be undertaken as per the MEC Research Ethics and Biosafety Policy. Accordingly the
following shall apply.
 Research and other enterprise activities shall be conducted by maintaining the high ethical
standards consistent with national and international standards and conventions.
 Any research at MEC that is categorized as high-risk research shall be subject to review and
approval by the Research Ethics and Biosafety Committee.
 Research activities involving collection of human or animal tissues and manipulation of microbial,
animal or plant cells shall be subject to review and approval by the Research Ethics and Biosafety
Committee.
 Participants involved in research must be informed about the purpose of research and intended
uses of research findings. Written consent must be obtained from people involved prior to the
commencement of research.
 Data obtained from participants must be treated with high confidence and should be used only
for the intended purpose of research.
Assessment Evaluation Rubric
Knowledge and
Classification Understanding / Technical / Practical Reflection and critical General / Transferable
And % Range Application of Theory / Skills analysis skills*
Evidence of Reading
 Outstanding  Tasks completed with  Outstanding skills  Outstanding ability to use
knowledge and depth very high accuracy. for critical analysis, learning resources
of understanding of  Outstanding skills in evaluation and  Outstanding presentation,
principles and interpretation of synthesizing. logically structured, using
concepts. results / and  Outstanding accurate grammar and
 Outstanding ability to accomplishing reflective practices, spelling.
apply the theoretical practical tasks. demonstrating  Mostly correct cross-
concepts by  Demonstrates high outstanding referencing and links to
considering of degree of autonomy in personal learning supporting evidence
information completing tasks and growth, insight  Outstanding ability to
systematically. into required communicate the
Outstanding  Evidence of reading a professional values information verbally and
wide range of and principles and in writing.
94 -100 educational professional  Outstanding ability to
literature/research development work in groups and to
and where applicable planning. manage teams.
workplace strategies,  Original Findings  Outstanding ability to
policies and presented with learn autonomously.
procedures. conviction and  Very accurate referencing
justified very well and bibliography using
First Class
appropriate referencing
style
 Outstanding problem-
solving skills and
outstanding decision-
making skills.
 Excellent knowledge  Tasks completed with  Excellent skills for  Excellent ability to use
and depth of high accuracy. critical analysis, learning resources
understanding of  Excellent skills in evaluation and
principles and interpretation of synthesizing.  Excellent presentation,
concepts. results / and  Excellent reflective logically structured, using
 Excellent ability to accomplishing practices, accurate grammar and
Excellent apply the theoretical practical tasks. demonstrating spelling.
concepts by excellent personal  Mostly correct cross-
84 – 93.99 considering of learning and referencing and links to
information growth, insight into supporting evidence
systematically. required  Excellent ability to
 Evidence of beyond the professional values communicate the
minimum expected and principles and information verbally and
range of of educational professional in writing.
literature/research development
and where applicable planning.
workplace strategies,  Findings presented  Excellent ability to work in

policies and with conviction and groups and to manage
procedures. justified well teams.
 Excellent ability to learn
autonomously.
 Accurate referencing and
bibliography using
style
 Excellent problem-solving
skills for decision-making
skills.
 Very good knowledge  Tasks completed with  Very good skills for  Very good ability to use
and depth of very good accuracy. critical analysis, learning resources
understanding of  Very good skills in evaluation and  Very good presentation,
concepts. results / and  Very good accurate grammar and
 Very good ability to accomplishing reflective practices, spelling.
apply the theoretical practical tasks. demonstrating very  Mostly correct cross-
concepts by Good personal referencing and links to
considering of learning and
Second Class, Upper Division
supporting evidence
information growth, insight into  Very good ability to
systematically. required communicate the
Very Good  Evidence of reading a professional values information verbally and
very good number of and principles and in writing.
77 – 83.99
educational professional  Very good ability to work
literature/research development in groups and to manage
and where applicable planning. teams.
workplace strategies,  Findings presented  Very good ability to learn
policies and with conviction autonomously.
procedures. with very good  Precise referencing and
justification bibliography using
style
 Very good problem-
solving skills decision-
making skills.
 Good knowledge and  Tasks completed with  Good skills for  Good ability to use
depth of good accuracy. critical analysis, learning resources
understanding of  Good skills in evaluation and  Good presentation,
concepts. results / and  Good reflective accurate grammar and
 Good ability to apply accomplishing practices, spelling.
the theoretical practical tasks. demonstrating  correct cross-referencing
concepts by good personal and links to supporting
considering of learning and
Second Class, Lower Division
evidence
information growth, insight into  Good ability to
systematically. required communicate the
Good  Evidence of reading a professional values information verbally and
good number of and principles and in writing.
70 – 76.99
educational professional  Good ability to work in
literature/research development groups and to manage
and where applicable planning. teams.
workplace strategies,  Findings presented  Good ability to learn
policies and with conviction and autonomously.
procedures. good justification.  Good referencing and
bibliography using
style
 Good problem-solving
skills and decision-making
skills.
 Satisfactory knowledge  Tasks completed with  Satisfactory skills  Satisfactory presentation,
and depth of satisfactory accuracy. for critical analysis, logically structured, using
understanding of  Satisfactory skills in evaluation and accurate grammar and
principles and interpretation of synthesizing. spelling.
concepts. results / and  Satisfactory  Satisfactory cross-
 Fair application of the accomplishing reflective practices, referencing and links to
theoretical concepts by practical tasks. demonstrating fair supporting evidence
considering of personal learning  Satisfactory ability to
information and growth, insight communicate the
systematically. into required information verbally and
 Evidence of reading a professional values in writing.
Third Class
Satisfactory
fair number of and principles and  Satisfactory ability to work
60 – 69.99 educational professional in groups and to manage
literature/research development teams.
and where applicable planning.  Satisfactory ability to learn
workplace strategies,  Findings presented autonomously.
policies and with conviction and  Satisfactory referencing
procedures. satisfactory and bibliography using
justification. appropriate referencing
style
 Satisfactory problem-
solving skills and
exceptionally competent
for decision-making.
 Basic knowledge and  Tasks completed with  Basic skills for  Acceptable presentation,
depth of minimum acceptable critical analysis, logically structured, using
understanding of accuracy. evaluation and accurate grammar and
principles and  Acceptable skills in synthesizing. spelling.
concepts. interpretation of  Basic reflective  Acceptable cross-
 Basic ability to apply results / and practices, referencing and links to
the theoretical accomplishing demonstrating supporting evidence
concepts by practical tasks. some personal  Basic ability to
considering of learning and communicate the
Acceptable information growth, insight into information verbally and
/ Pass systematically. required in writing.
 Evidence of reading a professional values  Basic ability to work in
50 – 59.9 few number of and principles and groups and to manage
educational professional teams.
literature/research development  Basic ability to learn
and where applicable planning. autonomously.
workplace strategies,  Findings presented  Basic referencing and
policies and with conviction and bibliography using
procedures. acceptable appropriate referencing
justification. style
 Basic problem-solving
skills.
 Inadequate knowledge  Tasks not completed  Poor skills for  Poor presentation,
and understanding of  Poor skills in critical analysis, logically structured, using
principles and interpretation of evaluation and accurate grammar and
concepts. results / and synthesizing. spelling.
 Poor application of the accomplishing  Poor reflective  Inadequate cross-
theoretical concepts practical tasks. practices, referencing and links to
 No evidence of reading demonstrating supporting evidence
educational some personal  Poor ability to
literature/research learning and communicate the
Fail / Poor and where applicable growth, insight into information verbally and
workplace strategies, required in writing.
<50
policies and professional values  Poor ability to work in
procedures. and principles and groups and to manage
professional teams.
development  Poor ability to learn
planning. autonomously.
 Findings presented  Inadequate referencing
unconvincingly with and bibliography using
improper appropriate referencing
justification. style
 Poor problem-solving
skills.

Buss-B 3007 - CW3 - QP - Fall 2021

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GLOBAL SUPPLY CHAIN STRATEGY (BUSS-B 3007) – FALL 2021 – CW3 (IA) - QP

IN SEMESTER INDIVIDUAL ASSIGNMENT 3

Level: 3 Max. Marks: 100

Module Learning Outcomes

1. Acquire the knowledge of state of art of Strategy development.

2. Discuss and report problems and solutions on SC Strategy topics.

Supply Chain Case Study: the Executive's Guide

1. Fashion Supply Chain

- Assess the capability of each supplier and reduce number of suppliers

Rules & Regulations:

 1200 to 1500 words maximum

 Assignment must be computer typed.

Important Policies to be followed

1. Student Academic Integrity Policy*:

3. Third Offence of Academic Integrity Violation

4. Fourth Offence of Academic Integrity Violation:

2. Late Submission Regulations:

3. Research Ethics and Biosafety Policy

Assessment Evaluation Rubric

workplace strategies,  Findings presented  Excellent ability to work in

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