Joy Ann L.

Magpantay

1. The 4P's of marketing in the given situation are product, price, promotion and place. I think
the marketing mix is important in selling the products and services of "the Wick" because it help
their products or services can offer to their customers. It allows sharing their products and
services with a niche audience strategically. It helps they to tell, show, and prove to people how
terrific their business is and how they can help them. They can also educate people on topics
related to their business, including how to solve common problems and which solutions are
best.

2. Yes, I think because "the Wick" is a famous luxury hotel that offer four seasons of luxury
experiences in British Columbia. The Wick also has a multi-person team responsible for sales,
marketing and media for promoting their hotel. The media team ensures the inn is considered
for a number of high-profile. They also offer luxury packages, and they manage their pricing for
their customers. And they monitor engaging customers.

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