CORPORATE SOCIAL

RESPONSIBILITY AS A
COMPANY VALUE DRIVER
BY
EUNIZE ESCALONA - MAGSINO
 ► (1) Value Driver Model;
► (2) CSR and business
Topics performance;
► (3) Correlation of CSR and
covered: competitiveness of companies;
► (4) CSR as value creator for
consumers
The Value
Driver Model
is a simple and direct approach
companies can employ as key
metrics in accessing the
financial impact of their CSR
strategies.
 Three key factors of the company performance:

Sustainability-advantaged Sustainability-driven Sustainability-related risk

growth (S/G)
measuring a company’s revenue
volume and growth rate in
comparison to their
predecessors and/or competitors
productivity (S/P) management (S/R)
measuring the financial impact measuring performance over
on a company’s cost structure time, paying a special attention
to the risk assessment
 Sustainability-advantaged revenue growth
sub-components

► Expanding market share

► Sales growth
► Creating and developing innovative sustainable products and
services
► Implementing a long-term strategy and plan, along with the
required investments
 Sustainability-driven Productivity –
Primary Sources

► Efficiency of operations
► Human resource management
► Enhancement of product and service value on the basis of
sustainable approach.
Sustainability-related risk management – Main
risk factors

► Operational and regulatory risks

► Supply chain risks
► Reputational risks
Business Performance
in Business
Architecture
The EFQM 2010 model
 CSR and company’s
competitive advantage
The impact of CSR on the
competitive advantage may be
divided into five different
elements which intersect one
another:
► reputation and brand strengthening;
► more efficient operations;
► improved financial performance;
► increase in sales and consumer loyalty and
► increased ability to attract and retain
high-quality employees
 The Four
Elements of
Competitive
Context
CSR as value
creator for
consumers
► Emotional values
Three main
categories ► Social values
► Functional values
Characteristics of consumer satisfaction
approaches
Conceptual model of CSR impact on customer
satisfaction and loyalty
 Three aspects of CSR that are decisive in
customer satisfaction and loyalty formation

► the ones of employment policies and attitude to

employees;
► responsible attitude to environment;
► participation in socially oriented projects.