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EXECUTIVE SUMMARY
Market Value
The German motor insurance market grew by 6.8% in 2006 to reach a value of $30.5
billion.
In 2011, the German motor insurance market is forecast to have a value of $43.1
billion, an increase of 41% since 2006.
Market Segmentation I
The personal sector dominates the German motor insurance market, generating
70.3% of the total value.
Market Segmentation II
Germany accounts for 20.8% of the European motor insurance market’s value.
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
6.1 Allianz AG 14
6.2 AXA 17
CHAPTER 9 Appendix 24
9.1 Methodology 24
LIST OF TABLES
Table 2: Germany Motor Insurance Market Segmentation I: % Share, by Value, 2006 ..10
Table 3: Germany Motor Insurance Market Segmentation II: % Share, by Value, 2006 .11
The motor insurance market consists of motor insurance for personal and commercial
vehicles, including cars, light & heavy trucks, vans, motorcycles and mopeds. The
value of the motor insurance market reflects gross premium incomes. Any currency
conversions used in this report are at the constant 2006 annual average exchange
rate.
The German motor insurance market’s gross written premiums reached a value of
$30.5 billion in 2006, this representing a compound annual growth rate of (CAGR)
3.3% for the period spanning 2002-2006.
The personal segment was the German market's most lucrative in 2006, generating
GWP of $21.5 billion, equivalent to 70.3% of the market's overall value.
The German motor insurance market’s gross written premiums reached a value of
$30.5 billion in 2006, this representing a compound annual growth rate of (CAGR)
3.3% for the period spanning 2002-2006. In comparison, the French and United
Kingdom markets grew with CAGRs of 3.3% and 2.6% over the same period, to
reach respective values of $23.5 billion and $25.7 billion in 2006.
The personal segment was the German market's most lucrative in 2006, generating
GWP of $21.5 billion, equivalent to 70.3% of the market's overall value. The
commercial segment contributed revenues of $9.1 billion in 2006, equating to 29.7%
of the market's aggregate value.
The German motor insurance market grew by 6.8% in 2006 to reach a value of $30.5
billion.
The compound annual growth rate of the market in the period 2002-2006 was 2.6%.
$ billion % Growth
35 8.0%
30 7.0%
25 6.0%
% Growth
5.0%
$ billion
20
4.0%
15
3.0%
10 2.0%
5 1.0%
0 0.0%
2002 2003 2004 2005 2006
The personal sector dominates the German motor insurance market, generating
70.3% of the total value.
In comparison, the commercial sector accounts for a further 29.7% of the market's
revenues.
Category % Share
Personal 70.30%
Commercial 29.70%
Total 100.0%
Commercial
29.7%
Personal
70.3%
Germany accounts for 20.8% of the European motor insurance market’s value.
Geography % Share
Total 100.0%
France
16.0%
Rest of Europe
28.2%
Italy
17.4%
For the purpose of this analysis, buyers with respect to the motor insurance industry
are defined as individuals purchasing private motor insurance. Motor insurance is
compulsory in Germany and the market therefore has a very large volume of
customers. Motor insurance policies are usually taken out on a annual basis, which
increases switching costs for consumers. Despite this, motor insurance is a highly
commoditised product and levels of provider switching are high and customer loyalty
low, with customers searching for the lowest available premiums. Switching
behaviour has increased considerably in recent years aided by Internet based
insurance brokers and price comparison sites. Overall, buyer power with respect to
the German motor insurance market is moderate.
Supplies to the motor insurance industry include suppliers of ICT equipment and
providers of back-office outsourcing services. Specialized computer systems are
needed for certain insurance operations. For example, underwriters use computer
applications known as "smart systems" to manage risks. Insurers invest large sums
of money in ICT systems, for which they typically have large contracts with large
technology providers and therefore incur large switching costs. In order to reduce
costs and increase operational efficiency, many insurance companies are outsourcing
back-office processing tasks to offshore companies. The nature of outsourcing is
such that switching would interrupt operations therefore incurring significant switching
costs. Overall supplier power with respect to the motor insurance market is strong.
The German motor insurance market has suffered considerably from a high degree of
price competition in recent years, which has driven down premiums and decreased
profitability, reducing opportunities for the entry of new players. Furthermore,
Insurance is a highly complex financial service, encompassing a large degree of
specialised knowledge for risk analysis. Companies require a large customer base in
order to effectively directly distribute risk and companies entering the market without
parallel insurance activities incur significant reinsurance costs. Despite the
aforementioned barriers to entry, the motor insurance market is highly commoditised
and companies can enter the market through innovative differentiation strategies or
price undercutting. Overall, the threat of new entrants with respect to the German
motor insurance market is weak.
Motor insurance within Germany is compulsory under the German motor insurance
code, requiring a minimal of third party coverage for every vehicle. This therefore
negates the threat of substitutes with respect to motor insurance as a whole.
However, third party insurance is a substitute for more advanced comprehensive
motor insurance coverage. Overall, the threat of substitutes is weak.
The German motor insurance market has concentrated in recent years as companies
have aimed to increase their critical size in order to increase their economies of scale
relating to risk distribution, which in turn has allowed them to lower premiums in the
face of growing price competition. The leading players in the German motor
insurance market typically form part of large diversified financial service providers,
whose large assets and geographical influence are conducive to a high degree of
rivalry. Overall, rivalry with respect to the German motor insurance market is strong.
6.1 Allianz AG
Allianz is among the world's largest financial services providers offering insurance,
banking and asset management products and services. The company serves more
than 60 million customers across the globe. The company has 115 years of
experience in the financial services industry and operates in over 70 countries
worldwide.
Allianz operates through four business divisions: property and casualty, life and
health, banking, asset management and corporate.
The company is also one of the largest providers of life and health insurance products
in Germany. The company's German life insurance companies offer a comprehensive
range of life insurance products on both an individual and group basis. The main
classes of coverage offered include endowment life insurance, annuity policies, term
life insurance, unit linked annuities, and other life insurance-related forms of cover,
which are provided as riders to other policies and on a stand-alone basis. The health
insurance product portfolio includes full private healthcare coverage for the self-
employed, salaried employees and civil servants, supplementary insurance for people
insured under statutory health insurance plans, daily sickness allowance for the self-
employed and salaried employees, hospital daily allowance, supplementary care
insurance and foreign travel medical expenses insurance. The company also
maintains significant life/health operations in the US, Italy and France.
Allianz's banking operations primarily comprise the operations of the Dresdner Bank.
The principal banking products and services offered by the Dresdner Bank include
traditional commercial banking activities such as deposit taking, lending (including
residential mortgage lending) and cash management, as well as corporate finance
advisory services, mergers and acquisitions advisory services, capital and money
market services, securities underwriting and securities trading and derivatives
business on its own account and for its customers. Allianz operates through the
domestic and international branch network of the Dresdner Bank and through various
subsidiaries both in Germany and abroad.
The corporate segment includes all activities, which are not allocated to a specific
business segment. It includes group funding and risk management activities, such as
the senior bonds, subordinated bonds and money market securities issued or
guaranteed by Allianz and the related derivative financial instruments held by Allianz
or one of its subsidiaries. The activities included in the corporate segment were
previously reported in the property-casualty segment.
Key Metrics
160,000 8.0%
140,000
6.0%
120,000
100,000 4.0%
80,000
2.0%
60,000
40,000 0.0%
20,000
-2.0%
0
-20,000 2002 2003 2004 2005 2006 -4.0%
Year
6.2 AXA
AXA Group (AXA) provides financial protection and wealth management services. It
is the holding company for a number of international companies that offer life
insurance, property and casualty insurance, and reinsurance products. Additionally,
the group is a leading asset management companies with total assets under
management (AUM) of about €1,063 million.
AXA operates through five business segments: life and savings, property and
casualty, international insurance, asset management, and other financial services.
The life and savings segment of the group provides a range of life and health
insurance products for both individuals and corporate clients. It principally offers
savings-related products, including separate account (unit-linked) products. The life
and savings-related products offered by AXA include term life, whole life, universal
life, endowment, deferred annuities, immediate annuities, variable life and other
investment-based products. These products are offered in the US, Japan, Germany,
the UK, Belgium, Spain, Italy and Portugal. Additionally, the division also operates in
Australia, New Zealand, the Netherlands, Switzerland, Canada Turkey, Morocco and
Hong Kong. This division provides its products through a range of distribution
channels, including general agents, salaried sales forces, bank networks, financial
advisors and brokers. Life and savings operates through AXA's subsidiaries including
AXA France Vie (in France), AXA Sun Life (UK), AXA Lebensversicherung and AXA
Krankenversicherung (Germany), AXA Belgium (Belgium), AXA Aurora Vida and AXA
Aurora Iberica (Spain), AXA Assicurazioni e Investimenti (Italy), and AXA Seguros
Portugal (Portugal). In the US, the division operates through AXA Equitable Life
Insurance (and its insurance and distribution subsidiaries) and MONY Life Insurance.
AXA's subsidiaries, including AXA Group Life Insurance and AXA Life Insurance, are
engaged in life and savings products in Japan.
Key Metrics
120,000 7.0%
100,000 6.0%
80,000
4.0%
60,000
3.0%
40,000
2.0%
20,000 1.0%
0 0.0%
2002 2003 2004 2005 2006
Year
The Gerling Property and Casualty Insurance Group (GKA) offers protection in all
classes of property and casualty insurance: fire and liability, engineering, marine and
aviation, as well as accident and motor. GKA provides insurance cover for industrial
as well as medium-sized businesses, member of the professions and private clients.
Service for international insurance programmes is a focal competence of the
company.
GKA has a global network of cooperations for servicing international industrial clients.
The company is represented internationally at more than 20 locations by its own
insurance carrier and service companies.
Domestic marketing and client services for property and casualty covers and life
insurance products in Germany are provided via direct sales channels, industry
brokers and linked agents/inhouse brokers. Each sales channel offers all products.
Furthermore, the broker organization Gerling Vertrieb Makler Firmen und Privat
provides support to brokers and free agents for the marketing of property and
casualty insurance products.
Key Metrics
The company reported profits of €158 million ($198 million) in 2005, a decrease of
5.3% over 2004. More recent financial information is unavailable.
In 2011, the German motor insurance market is forecast to have a value of $43.1
billion, an increase of 41% since 2006.
The compound annual growth rate of the market in the period 2006-2011 is predicted
to be 7.1%.
$ billion % Growth
50 12.0%
45
40 10.0%
35 8.0%
% Growth
$ billion
30
25 6.0%
20
15 4.0%
10 2.0%
5
0 0.0%
2006 2007 2008 2009 2010 2011
2002 82.4
2003 82.4 0.10%
2004 82.4 0.00%
2005 82.4 0.00%
2006 82.4 0.00%
2002 110.4
2003 110.3 0.00%
2004 112.0 1.50%
2005 114.2 2.00%
2006 116.6 2.00%
2002 1.4
2003 1.1 -25.50%
2004 1.1 2.60%
2005 1.0 -13.60%
2006 1.3 31.60%
2002 0.94245
2003 1.12943
2004 1.24208
2005 1.24296
2006 1.24296
CHAPTER 9 APPENDIX
9.1 Methodology
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