Module 7 Assignment Template

Strategic Alliances as a Global Market Entry Strategy

Name: Karla María Ramírez Moreno

Date: 23/10/2022

Course Number and Title: MRKT – 4504D // Global Marketing

Walden University

Assignment

For this Assignment, you will research firms that have entered into strategic alliances
with companies abroad and consider how these activities have evolved with respect to
the changing international trade environment.

To prepare:

• Think about the conditions that might encourage a firm to establish a global
partnership(s) in order to maximize its marketing and overall business goals
abroad.
• Then, select two real-world firms from this module’s Resources (e.g., Sony,
Apple, Hyundai, etc.) or from your own research.

Assignment: In a 300- to 700-word paper, analyze the companies you have selected.
In your analysis:

• Compare and contrast the strategic alliances that these two companies have
established abroad.
• Describe how these companies have shifted or evolved their global marketing
activities to accommodate international trade policies.

Below are three UNRELATED EXAMPLES of how to cite within a paragraph in

APA format. You need to cite resources in your Assignment to support and justify
your thinking:

Haag and Cummings (2003) base their information on their experience and concepts of
IT at the time, and...

The authors base their information on their experience and concepts of IT at the time,
and... (Haag & Cummings, 2003).

© 2015 Laureate Education, Inc. Page 1 of 3

The authors base their information on their experience and concepts of IT at the time.
They stated that “…IT is the most important aspect that needs attention by upper
management” (Haag & Cummings, 2003, p. 89).

Now, draft your Assignment below:

According to some research on the Apple case indicates that Apple's success persisted.
However, one of its most difficult and challenging problems was selling products that
people would like. Apple's business suffered from investments with numerous
unsuccessful outcomes in the 1990s. Apple miscalculated the price of each product,
misjudged the market, and multiple customers refused to purchase the products, further
undermining the business.

According to (Emily Wong, 2020), Apple joined forces with Motorola and IBM after that.
This decision restored Apple's success.
The AIM alliance was the name of this alliance. From 1994 to 2006, IBM, Motorola, and
Apple used an easy-to-use version of the Power instruction set architecture developed
by the three companies to create a standard for the PowerPC architecture.

In contrast, The Irish Times reports that Microsoft will invest $150 million in Apple,
purchasing shares at "slightly below the market value," one of the primary advantages
of their partnership at the time. Microsoft claims that Mr. Jobs had proposed a package
of collaborative agreements that included the investment.

One is Microsoft's agreement to continue creating and distributing office software for the
Apple Macintosh.Apple will bundle Microsoft's Internet Explorer, a web browser, with
future Macintosh models in exchange.

The businesses also reached a comprehensive patent cross-licensing agreement.

According to Microsoft, the alliance lacked other "material" financial components.
However, Apple is anticipated to receive patent royalties from Microsoft.

Although Apple and Microsoft have announced their intention to merge later this year,
their first task is to relocate all employees to a brand-new space-based orb so that they
can provide services "from space" rather than "from the cloud" like other less-expensive
companies.

One of the first new services will be "Office Death Ray 365," which allows you to
eliminate your rivals on any day of the year (except leap years).

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Do not forget to include your references in APA format. You will need to write the
references to any resources that you cite in your Assignment. Below are
examples of references, including your course texts.

References

Keegan, W. J., & Green, M. C. (2014). Global marketing (8th ed.). Upper Saddle River,

NJ: Pearson, Prentice Hall.

Daws, R. (2022). MicroApple: Apple and Microsoft announce merger - Developer Tech

News. From https://www.developer tech.com/news/2015/apr/01/microapple-

apple-and-microsoft-announce-merger/

How strategic alliances with different companies has make Apple successful. (2022).

From https://girlsforbusiness.org/index.php/blog/item/how-strategic-alliances-

with different-companies-has-make-apple-successful

(2022). From https://www.irishtimes.com/business/apple announces-alliance-with-

microsoft 1.94832#:~:text=1997%20%2D%2001%3A00-

,Apple%20Computer%2C%20the%20struggling%20personal%20computer%20in

dustry%20pioneer%2C%20yesterday%20announced,its%20European%20headq

uarters%20in%20Cork

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