UPM-CALC/LPE 2501/SEM 1/2019-20/WP/TASK 3

WRITING PORTFOLIO TASK 3

WRITING FORM (DRAFT)

NAME: Nurul Izzati Binti Mohd Fauzi GROUP: 85

MATRIC No.: 198570

Based on your OUTLINE FORM (FINAL) in Task 1 and PARAPHRASE AND

SUMMARY FORM (FINAL) in Task 2, write two complete body paragraphs. Include a
reference list for all your in-text citations in APA style. The paragraphs must be typed
using font Arial 11/Times New Roman 12 with 1.5 spacing.

TOPIC: Benefits of mobile commerce in business.

Thesis Statement:

The benefits of using mobile commerce in business are providing better customer
experience and reducing costs.

Body Paragraphs:

The first benefit of using mobile commerce in business is it can provide better
experience for customer. The use of mobile commerce technology ensures effective
communication between customers and mobile commerce merchants. As the movement
towards one-to - one marketing grows, businesses are gradually using direct marketing to
more effectively target individual customers and establish personal relationships with them.
Although direct mail, telephone and press are the most relevant mediums for direct
marketing, developments in ICT introduced a variety of other media, which can be used to
effectively communicate with individual customers. Mobile media has proven to be an
important direct response network in addition to the Internet and email (Leppäniemi and
Karjaluoto, 2008). Besides, mobile commerce enables ease of online shopping for
customers. Clients of online shopping system shops online using the portable wireless user
interface provided by the social networking interactive shopping system. It enables them to
buy desired things available in the shop without the need to queue physically for payment
purpose (Sean,2017). Thus, customers’ satisfaction is guaranteed by applying mobile
commerce technology in business.

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The second benefit is business costs can be reduced by using mobile commerce
technology. The use of mobile commerce drastically reduces marketing campaign cost. This
is because, compared to other media, advertising via the internet is the most economical
approach. Tavor (2011) states that publicity for a target market can be obtained at a
low-priced and clients with shared passion can be discovered by retailers. Normally,
companies that primarily target the online hub spend insignificant budget on advertising. In
addition, by using mobile commerce in business, merchants can mitigate the number of
employees for their business. Based on a study by Frey and Osborne (as cited in Biagi and
Falk, 2013), they found that ICT revolution has caused nearly 50% of present US labours in
jeopardy due to the capability of machines to do daily works similar as what a human can do.
Hence, it is proven that mobile commerce technology is a cost-effective method for
business.

References:

Biagi, F. & Falk, M. (2017), The impact of ICT and e-commerce on employment in Europe.
Journal of Policy Modelling, 39(1), 1-18.

Leppäniemi, M. & Karjaluoto, H. (2008), Mobile Marketing: From Marketing Strategy to

Mobile Marketing Campaign Implementation, 3(1), 15-23.

Sean, M. (2017), Social networking interactive shopping system. Retrieved from

https://patents.justia.com/patent/7974889

Tavor, T. (2011), Online Advertising Development and Their Economic Effectiveness.

Australian Journal of Business and Management Research, 1(6),121-133.