RETAIL MANAGEMENT

MCQ

SUBMITTED BY: FAIROOZ ALI

122026
1. Which of the following is not the stage in the process of Wheel of Retailing
a. Entry Phase
b. Trade-up Phase
c. Introduction Phase
d. Vulnerable Phase
2. A large building complex with a conglomeration of shops is known as
a. Mall
b. Hyper Market
c. Supermarket
d. Co-operative Store
3. The premise on which retailing activity takes place is called ____________
a. Place
b. Market
c. Store
d. Office
4. The retail organization loses its _________ edge at decline stage
a. Competitive
b. Promotion
c. Positioning
d. Segmenting
5. Which is last stage in Consumer Buying Process
a. Need Recognition
b. Evaluation
c. Post Purchase
d. Information Search
6. Which of the following is not the Commercial Sources of Consumer Information
a. Displays
b. Packaging
c. Acquaintances
d. Websites
7. ____________ has identified various elements that go into the composition of a value
chain
a. Darwin
b. Michael Porter
c. Philip Kotler
d. Deming
8. _________________ are the activities associated with collecting, storing and
physically the product to buyer
a. Inbound Logistics
b. Distribution
c. Warehousing
d. Outbound Logistics
8. High employee turnover is _____________challenge in Retail
a) Marketing
b) Human Resources
 c) Finance
d) Operation
9. ____________ are printed on the packs or in store handouts, usually allowing a substantial
Savings on the next purchase of the brand.
a) Leaflets
b) Pack Designs
c) Price-off Coupons
d) Price-off Packs
10. _________ is a branch of philosophy that deals with values relating to human conduct,
with respect to good and wrong or bad actions and has relevance in retail too
a) Social Class
b) Ethics
c) Social Stratification
d) Religion
11. ___________ are bigger and transparent and show much of what is going on in-store
a) Window Displays
b) Gondolas
c) Racks
d) Shelves
12. Which of the following is the first step of the consumer decision making process?

a) Information searching
b) Alternative evaluation
c) Need identification
d) Purchase decision
13.. The first and foremost method of retail is:
a. Counter service
b. Self-service
c. Online shops
d. Cost-plus pricing

14. In a ___, a retailer sells to consumers through multiple retail formats, such as websites,
physical stores.
a. Multi-channel retailing
b. Retail management
c. Counter selling
d. Retail strategy
15Demand exists but there is no supply:
a. The planning has finished
b. Supply should be suggested
c. Supply should be canceled
d. No demand or supply exists

16. If the supply quantity is ___ than the demand, it is possible that the supply quantity could
be decreased.
a. Increased
b. Decreased
c. More than
d. Less than

17. The marketing and selling of goods or services using internet-based computing and
communication.
a. e-Business
b. e-Commerce
c. e- Fulfillment
d. e- Thematic

18.___ is the identification of relevant suppliers of a specific product or service, while ___
reporting on the use of funds.
a. Product awareness, Resource discovery
b. Resource discovery, expenditure analysis
c. Product awareness, expenditure analysis
d. Both b and c

19.The ‘location decision’ for a business means:

a) deciding where the departments of a business are located

b) an owner deciding on the positions for products in the shop
c) deciding where a business is going to operate from
d) deciding where a business is going to market its products.
20.Business location decisions are very important for all of the following reasons except that:

a) the location might affect the sales of a product

b)the location might affect the costs of production
c) the location might affect the available supply of labour
d)the location might affect the legal form of ownership

21.Which of the following processes is not fundamental in explaining how consumers think
and learn about products and brands?

a) Cognition.
b) Perception.
c) Learning.
d) Personality.

22.The process of screening meaningful from non-meaningful information is known as

____________

a) picking
b) proposition evaluation.
c) routine.
d) selective exposure

23.. To reduce cognitive dissonance post-purchase a consumer can act in a number of ways.
These include:

a) Selectively forgetting information.

b) Minimizing the importance of an issue, decision, or act.
c) Reversing a purchase decision; for instance, by taking a product back or selling it.
d) All of the above options are correct.

24. With respect to consumer behaviour, one's friends and relatives could be considered as?

a) Impersonal influence.
 b) Reference group influence.
c) Perceptual influence.
d) Institutional influences.

25. Which of the following is not part of the consumer proposition acquisition process?

a) Motive development.
b) Information gathering.
c) Proposition evaluation.
d) Perception.

26. ___________ is when we are not entirely happy with our purchase after buying it and
we are motivated to re-evaluate our beliefs and opinions about the purchase.

a) Cognitive dissonance.
b) post-purchase analysis.
c) evaluative dissonance.
d) affective distress.

27. Research by marketing agency Razorfish, which of the following is not identified as the
three categories of influencer at different stages of the proposition acquisition process?

a) social influencers
b) key influencers
c) known peer influencers
d) reference influencers

28.Which of the following can be described as an affective mental state?

a) Attitudes.
b) Opinions.
c) Values.
d) Conative.

29._______________can be defined as the aspect of our psyche that determines the way in
which we respond to our environment in a relatively stable way over time.
 a) Perception
b) Personality
c) Learning
d) Memory

30. _______________are those groups 'that the individual tends to use as an anchor point for
evaluating his/her own beliefs and attitudes' (AMA,200a9).

a) Reference groups.
b) Consumer groups.
c) social groups.
d) Customer groups.

31. The information acquired from family friends and acquaintance is classified as -------------

(a) Personal sources.

(b) Direct source

(c) Indirect sources

(d) Other sources

32. 20. Second stage in consumer decision making process is ------------------.

(a) Determine objective

(b) Information search

(c) Evaluate objective

(d) Determine alternatives

33. ----------------- refers to the buying behavior of the ultimate consumer.

(a) Customer awareness

(b) Customer perception

(c) Customer relation

(d) Consumer Buying Behavior

34. As a result of change in the behavior of people the market strive to -----------.

(a) Product differentiation

(b) Competition

(c) Pricing up

(d) Advertise

35. Liberalization and Globalization in the year ------ opened New Avenues in the market.

(a) 1990

(b) 1992

(c) 1994

(d) 1996

36. Increasing ------------- have increased the spending of people.

(a) Demand

(b) Brand image

(c) House Hold Income

(d) Social status

37. Due to rapid urbanization in India Consumers have wide product choice at-----------
prices.
(a) Fixed

(b) Penetrative

(c) Competitive

(d) Discount

38. ---------- is a key to the evolution of successful marketing strategies and programmes.

(a) Market policy

(b) Market value

(c) Marketing research

(d) Marketing problem

39.A -------- is used to describe the area where a retailer or marketer places promotional or

marketing material.

(a) Back to back

(b) Point of purchase

(c) Retailing

(d) Merchandising

40. --------- is a business model that help a company socially accountable to itself and to
others.

(a) Advertisement

(b) Customer relation

(c) Corporate social responsibility (CSR)

(d) Corporate governance

41.-------- displays can be electronic or printed materials near merchandise in a brick-and-

mortar store or near the checkout area or virtual signs on an online store.

(a) Brand name

(b) Point of purchase

(c) Flex boards

(d) Name boards

42.. POP displays can be effective tools for -------------

(a) Customer awareness

(b) Targeting impulse buyers

(c) Brand image

(d) Product portfolio

43. ----------- is not easy to change in retail management.

(a) Location

(b) Product

(c) Price

(d) Policy

44. Good --------is the key element for attracting customers to the outlet.

(a) Inventory

(b) Tax rate

(c) Name

(d) Location

45. Selection of retail location is a ---------decision.

(a) Short term

(b) Long-term

(c) Medium term

(d) Execution

46. ---------------is a unique factor which the competitors cannot imitate.

(a) Business location

(b) Advertisement

(c) Price

(d) Policy

47. Locations can help to change customers----------

(a) Buying habits

(b) Attention

(c) Information

(d) Knowledge

48. A --------is an area where the retailer attracts customers.

(a) Shop

(b) Trade area

(c) Mall

(d) Stores

49. -----------are single, free standing shops/outlets, which are isolated from other retailers.

(a) Planned Shopping Areas

(b) Unplanned Shopping Areas

(c) Solitary Sites

50. ------------are retail locations that have evolved over time and have multiple outlets in
close proximity.

(a) Planned Shopping Areas

(b) Unplanned Shopping Areas

(c) Solitary Sites

(d) Trade area

51. --------- are retail locations that are architecturally well-planned to provide a number of
outlets preferably under a theme.

(a) Planned Shopping Areas

(b) Unplanned Shopping Areas

(c) Solitary Sites

(d) Trade area

52. ---------- is a large retail store found incorporated into a shopping mall or other
commercial structure alongside other, smaller retailers.

(a) Trade area

(b) Anchor store

(c) Unplanned Shopping Areas

(d) Solitary Sites

53. --------- Costs of lease/owning are different in different areas, property taxes, location
maintenance costs.

(a) Profit

(b) Occupancy Costs

(c) Manufacturing cost

(d) Fixed cost

54. -------------- is finding an ideal geographical region to install a Facility or Plant.

(a) Product decision

(b) Location Decision

(c) Diversification

(d) Merging

55. Number of customers visiting the location, number of private vehicles passing through
the location, number of pedestrians visiting the location are called----------.

(a) Mela sale

(b) Customer Traffic

(c) Discount sale

(d) Offer zone

56. ----------- are areas in which one can conduct business free from custom duties.
(a) Free trade zone

(b) Solitary Sites

(c) CSR

(d) Trade area

57. Which factor is particularly important for companies wishing to operate in different
countries and are implemented by government.

(a) Technical

(b) Social

(c) Physical

(d) Tax and regulations

58. A --------- is the place where a business sells goods in person.

(a) Retail location

(b) Retail layout

(c) Retail image

(d) Retail plan

59. The process of screening meaningful from non-meaningful information is known as

____________

picking

proposition evaluation.

routine.
selective exposure

60. To reduce cognitive dissonance post-purchase a consumer can act in a number of ways.
These include:

Selectively forgetting information.

Minimizing the importance of an issue, decision, or act.

Reversing a purchase decision; for instance, by taking a product back or selling it.

All of the above options are correct.

61. With respect to consumer behaviour, one's friends and relatives could be considered a/an:

Impersonal influence.

Reference group influence.

Perceptual influence.

Institutional influences.

62. Which of the following is not part of the consumer proposition acquisition process?

Motive development.

Information gathering.

Proposition evaluation.

Perception.

63 ___________ is when we are not entirely happy with our purchase after buying it and we
are motivated to re-evaluate our beliefs and opinions about the purchase.

Cognitive dissonance.

post-purchase analysis.
evaluative dissonance.

affective distress.

64. Research by marketing agency Razorfish, which of the following is not identified as the
three categories of influencer at different stages of the proposition acquisition process?

social influencers

key influencers

known peer influencers

reference influencers

65.Which of the following can be described as an affective mental state?

Attitudes.

Opinions.

Values.

Conative.

66._______________can be defined as the aspect of our psyche that determines the way in
which we respond to our environment in a relatively stable way over time.

Perception

Personality

Learning

Memory
67. _______________are those groups 'that the individual tends to use as an anchor point for
evaluating his/her own beliefs and attitudes' (AMA,200a9).

Reference groups.

Consumer groups.

social groups.

Customer groups.

68.The information acquired from family friends and acquaintance is classified as -------------

(a) Personal sources.

(b) Direct source

(c) Indirect sources

(d) Other sources

69. Second stage in consumer decision making process is ------------------.

(a) Determine objective

(b) Information search

(c) Evaluate objective

(d) Determine alternatives

70. ----------------- refers to the buying behavior of the ultimate consumer.

(a) Customer awareness

(b) Customer perception

(c) Customer relation

(d) Consumer Buying Behavior

71. As a result of change in the behavior of people the market strive to -----------.

(a) Product differentiation

(b) Competition

(c) Pricing up

(d) Advertise

72. Liberalization and Globalization in the year ------ opened New Avenues in the market.

(a) 1990

(b) 1992

(c) 1994

(d) 1996

73. Increasing ------------- have increased the spending of people.

(a) Demand

(b) Brand image

(c) House Hold Income

(d) Social status

74. Due to rapid urbanization in India Consumers have wide product choice at-----------
prices.

(a) Fixed

(b) Penetrative
(c) Competitive

(d) Discount

75. ---------- is a key to the evolution of successful marketing strategies and programmes.

(a) Market policy

(b) Market value

(c) Marketing research

(d) Marketing problem

76. A -------- is used to describe the area where a retailer or marketer places promotional or

marketing material.

(a) Back to back

(b) Point of purchase

(c) Retailing

(d) Merchandising

77. --------- is a business model that help a company socially accountable to itself and to
others.

(a) Advertisement

(b) Customer relation

(c) Corporate social responsibility (CSR)

(d) Corporate governance

78. -------- displays can be electronic or printed materials near merchandise in a brick-and-
mortar
store or near the checkout area or virtual signs on an online store.

(a) Brand name

(b) Point of purchase

(c) Flex boards

(d) Name boards

79. POP displays can be effective tools for -------------

(a) Customer awareness

(b) Targeting impulse buyers

(c) Brand image

(d) Product portfolio

80. ----------- is not easy to change in retail management.

(a) Location

(b) Product

(c) Price

(d) Policy
 REFERENCE

 Changing Consumer Behaviour in India. (2017, August 4). BBA|Mantra. Retrieved

October 15, 2022, from https://bbamantra.com/changing-consumer-behaviour-in-
india/

 How to understand consumer behaviour. (2022, April 14). FutureLearn. Retrieved

October 15, 2022, from https://www.futurelearn.com/info/blog/how-to-understand-
consumer-behaviour

 J, A. (2022, June 3). What is Location Decision? Definition, Factors & Example. The
Investors Book. Retrieved October 15, 2022, from
https://theinvestorsbook.com/location-decision.html
 Definition and Examples of the Consumer Decision-Making Process. (2019,
November 11). Lucidchart Blog. Retrieved October 15, 2022, from
https://www.lucidchart.com/blog/consumer-decision-making-process

 Types of Retail Locations. (2021, May 29). HKT Consultant. Retrieved October 15,
2022, from https://phantran.net/types-of-retail-locations/

 Levy, M., Weitz, B. A., & Pandit, A. (2008, January 1). Retailing Management 6E
(6th ed.). McGraw-Hill Education.