SOCIAL MEDIA BRANDING

at
HEBRON Charities,
PALAKOL, W.G. DIST.

PROJECT REPORT
SUBMITTED TO

GITAM Institute of Management,

Visakhapatnam
In the partial fulfillment of the

Requirement for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

BY

JALLI. SHINY ANGELINA

(Regd No: 122013602007)

Under the guidance of

Dr. D. Vijaya Geetha
GITAM INSTITUTE OF MANAGEMENT,VISAKHAPATNAM

(Accredited by NAAC with A+ Grade, Gandhi Nagar campus,

Rushikonda, Visakhapatnam -530045)

 CERTIFICATE BY GUIDE

This is to certify that the project titled “SOCIAL MEDIA BRANDING” is an academic work
done by “JALLI SHINY ANGELINA” submitted in the partial fulfilment of the requirement
for the award of the degree of “Bachelors in Business Administration” from “GITAM
INSTITUTE OF MANAGEMENT, VISAKHAPATNAM.” under my guidance and
direction.

To the best of my knowledge and belief the data and information presented by him / her in the
project has not been submitted earlier elsewhere.

DATE:

(DR.D.VIJAYA GEETHA)
 DECLARATION
This is bearing JALLI SHINY ANGELINA, Reg No:122013602007,
a student of BBA in GITAM INSTITUTE OF MANAGEMENT,
Accredited by NAAC, Gandhi Nagar campus, Visakhapatnam, here
by declare that this Project Report entitled “SOCIAL MEDIA
BRANDING AT HEBRON CHARITIES” PALAKOL, W.G. DIST,
under the guidance of Dr. D.Vijaya Geetha, it is a Bonafede work
done by me in partial fulfilment for the award of degree in bachelor of
business administration.
I further declare that this project work is a result of my own effort and
has not been submitted to any other university or institution for the
award of any degree /certificate or published any time before.

Signature of the student

(JALLI SHINY ANGELINA)

REG.NO:122013602007

4
 ACKNOWLEDGEMENT
A project work at under graduate level is a golden opportunity for
learning and self-development. I consider myself very lucky and
honoured to have so many wonderful people lead me through in
completion of this project.
I wish to express my indebted gratitude and
special thanks to Mr. J Sagar, Head of HEBRON CHARITIES,
Palakol” for allowing me to carry out my project work at their
esteemed organization and for his valuable suggestions and the
support extended.
I offer my deep sense of gratitude to my
guide Dr.D Vijaya Geetha and Dr.Venu Gopal, Programme co-
ordinator, BBA, GIM, Visakhapatnam, for his moral support to do the
project work.
My sincere thanks to Head of the department,
Department of BBA, GITAM Institute of Management,
Visakhapatnam, who has initiated and guided all the way for the
successful completion of the project report.
I gratefully acknowledge the management of
GITAM Institute of Management who has provided good faculty,
infrastructure to cherish the career advancement.
I would like to thank the faculty members,
parents and friends who are directly or indirectly involved in the
execution of my project.

(JALLI SHINY ANGELINA)

REG NO: 122013602007

5
 REPORT
CHAPTER.NO CHAPTER NAME PAGE.NO

INTRODUCTION
a) Introduction
CHAPTER-1 b) Need of study
c) Scope of study
d) Objective of study
e) Methodology
f) Limitations of study
g) Chapterisation

PROFILE OF THE INDUSTRY

CHAPTER-2 a) Introduction to industry

b) Product/Service Profile
c) Market scenario - Major
Competitors in
d) the industry
e) Government rules, regulations, acts
etc.

6
 PROFILE OF THE INDUSTRY

a) History of the firm

CHAPTER-3 b) VMO (Vision, Mission,
Objectives)
c) Organisation Structure
d) Milestones
e) SWOT Analysis of the firm
f) Profile of functional departments
like
HR, Marketing, Finance etc.
g) Product / Service Portfolio

CONCEPTUAL PROFILE
CHAPTER-4 a) Theoretical aspects of the
“Concept/Topic”
b) Application of the “Concept/Topic
“in
the company

CHAPTER-5 DATA ANALYSIS AND

INTERPRETATION

FINDINGS, SUGGETIONS AND

CONCLUSION
CHAPTER-6 a) Findings
b) Suggestions
c) Conclusion

ANNEXURES

BIBLIOGRAPHY

7
 CHAPTER-1: INTRODUCTION
a) INTRODUCTION
Human resource management is the strategic approach to the
effective and efficient management of people in a company
or organization such that they help their business gain a
competitive advantage. It is designed to maximize employee
performance in service of an employer's strategic objectives.

“Planning, organizing, directing, controlling of

procurement, development, compensation, integration,
maintenance and separation of human resources to the
end that individual, organizational and social objectives
are accomplished”

Since every organization is made up of people, acquiring their

services, developing their skills, motivating them to higher levels
of performance and ensuring that they continue to maintain their
commitment to the organization is essential to achieve
organisational objectives. This is true, regardless of the type of
organization – government, business, education, health, or social
action.

Human Resource Management (HRM) is that part of management

process which develops and manages the human element of the
enterprise considering their resourcefulness in terms of total
knowledge, skills, creative abilities, talents, aptitudes, and
potentialities for effectively contributing to the organisational
objectives.

The most important asset of the organization is its employees, so

the prime responsibility of management is to manage human
resource in effective manner.

8
The basic function of management is to bring employees and
organization on the same platform to meet the individual goals as
well as organizational goals at the same time.

 Strategies
HR strategy is a road map for addressing an organization's most
pressing issues with people-centered solutions. This method
necessitates HR participation throughout policy development and
emphasises the significance of recruiting, talent management,
remuneration, succession planning, and company culture.
Developing an HR strategy entails doing a thorough examination
of an organization's strengths, weaknesses, opportunities, and
threats, a process known as a SWOT analysis. Every business is
unique; however the following processes are common:
Step 1: Understand the business and its objectives
Speak with employees within the organisation to acquire a
comprehensive picture of the company's historical
accomplishments, current goods or services, and future goals.
Step 2: Assess employee skill
Examine personnel performance, resumes, project history, and
continuous education to determine the overall skill level of the
workforce.
Step 3: Conduct a gap analysis

9
Determine if employees have what they need to maximize their
productivity or if investments in additional resources are
necessary
Step 4: Analyze the talent strategy
Regularly auditing compensation, benefits, work environments
and employee engagement can help employers compete for new
talent and retain valued workforce members.
Step 5: Develop existing employees
Create a growth plan for any workers who look to be ready for
new challenges or who have abilities outside of their present
function.
Step 6: Limit turnover
Determine the fundamental cause of why employees leave a
company and develop a thorough plan to solve the issue and avert
labour shortages.
Step 7: Plan ahead for succession
Knowing which employees can easily fill other positions, should
they become vacant, helps lessen disruptions when someone
abruptly leaves the organization.
Step 8: Rely on analytics
Compensation trends, turnover rates, employee engagement, and
other HR indicators may all be used to inform strategic choices

10
 b) NEED OF STUDY
One of the key advantages of aligning HR strategy with larger
business goals is that it enables firms to deploy money in ways
that optimise return on investment (ROI). Employers who apply
this approach to human resources may be able to:
 Reduce employee turnover
 Increase staff engagement and 
 Enhance staff productivity
 Attract top talent 
 Enact better policies
 Reduce business disruptions.

c)SCOPE OF STUDY
Human Resource Management is termed as the backbone of an
organization. There is a huge demand in both the public and
private sectors. No matter if you’re looking at start-ups or big
reputed companies, human resources play a crucial role in the
formation of a company’s future. The human resources
management department basically is the team that helps an
organization increase productivity while also maintaining
employee satisfaction.

11
The scope o HRM is very wide.the knowledge of managing
workers and advances in the field of training has been explained
as the scope of HRM in recent years.

d)OBJECTIVE OF STUDY
The following are the objectives set for the purpose of the present
study-

1. To understand the activities adopted by the Hebron charities

palakollul,
2. To gain knowledge of different types of welfare programs
provided by the organization.
3. To study the activities in the organization.
4. To find out to what extent the objective of the organization
have been achieved.
5. To give proper suggestions for any prevailing problems faced
by the organization.

12
 e) METHODOLOGY
PRIMARY DATA

It is the information collected directly without any references

through survey of questionnaires from the executives of
Hebron charities. At the initial stage study was started with the
interview of concerned officers and staffs, and then I have gone
for listing the executives list which help me to go for survey to
various departments. The whole process of data collection is
done through the following phases:
a) Personal discussion with concerned officers & staffs.
b) Guidance from Project guide.
c) Executives list.
d)Questionnaires collection through survey.

SECONDARY DATA
Besides primary data, the secondary data has been collected from
sources like journals, internet, & various books.

Out of the many employees in the organization, few members

are taken randomly as the sample size for the survey.

13
f) LIMITATIONS-

Problem encountered in the field due to strict supervision

and lack of cooperation among the staffs cause a lot as
hindrance for collecting relevant information for my project.

1. The study will be confined to only Hebron charities.

2. The result of the study cannot be generalized sharply

because only a few employees are taken as samples

3. The period of the study is limited to 5 weeks. Due to

insufficiency of the time, it becomes difficult for the
detailed study of the company.

4. It is very difficult to gather the confidential data because

we are only vocational trainees

14
 CHAPTER-2:
PROFILE OF THE INDUSTRY

15
 a)INTRODUCTION TO INDUSTRY
About Hebron Charites
Hebron Charites, an Indian Social Development
Organization(1968) The groundwork for a better life lies in
education. It is the most powerful catalyst for social
transformation. However, a child cannot be educated in isolation.
Only an empowered family, especially the mother, would be
willing to educate their child. Thus, rather than focusing on only
one stage of a person's life, we believe in the lifecycle approach.
Education empowers an individual to earn their livelihood and
also increases one's awareness on a range of issues. From
healthcare, to appropriate social behaviour, to understanding one's
rights – Hebron Charites seeks to educate, empower and cultivate
better citizens.

The philosophy of Hebron is simple:

The promotion of equality and opportunity through: Provision of
basic welfare (shelter, food, clothing) for the most disadvantaged
children
Advancing the education of Hebron and local children, regardless
of caste, religion or socio-economic background

It's Values: Morality and equality through love, care and

education

16
Hebron to provide a sanctuary and nurturing environment for
abandoned and low caste discarded children and provide them an
opportunity for a future beyond what the Caste society would
dictate, most often relegating street children to a life in the dumps
doing scavenger labour, While the Mission Statement is simple
and straightforward, in Indiasuch a task does not come easy nor
does it come without great cost.

GENESIS
Sustainability, social equality and the environment are now
business problems. And corporate leaders can't depend on
governments to solve them.
- Jalli Prakasam, Founder, Society for Organisational Learning
Inspired by Jalli’s philosophy, a group of young corporate
professionals came together in (year) to set up Hebron Charites to
work with grassroots initiatives for effecting positive changes in
the lives of underprivileged children, their families and
communities.

b)PRODUCT/SERVICE PROFILE

c)MARKET SCENARIO – MAJOR

COMPETITORS IN THE INDUSTRY

d)GOVERNMENT RULES, REGULATIONS,

ACTS ETC.

17
Both the Hebron School and the vocational training centre
recognised by the competent authorities follow all the rules and
regulations by the government.
And some of the rules are given below:
Permanent Account Number (PAN) – A PAN is a one-of-a-kind
alphanumeric combination assigned to all legal entities for the
purpose of identifying them under the Income Tax Act of 1961.
The national identification number is the PAN number.
The Tax Deduction and Collection Account Number (TAN) is the
tax deduction and collection account number. It is a ten-digit
alphanumeric number that all individuals responsible for
deducting or collecting tax (TDS) at source must obtain.

18
 CHAPTER-3:
PROFILE OF THE INDUSTRY

19
a)HISTORY OF THE FIRM
The Hebron Charities was started in the year 1968 by Mr
Prakasam Jalli a teacher concerned with the plight of destitute
children in the village of Palakol. Upon Prakasam’s death in 1989,
his son Sagar assumed responsibility for overseeing the operation.
This is an independent, non-governmental and non-profit
organisation
working for the holistic development of by the way of helping the
poor and needy.

Mr. JALLI PRAKASHAM

20
The Hebron Charities started a school with 25 children
government recognised school from classes 6 to 10th. Since then,
there are many thousands of children studied here and settled in
their lives.
There is a vocational training centre is also run by Hebron
Charities. They give training to the young adults who completed
their high school education in the trades of Nursing, Electrical
Engineering, computer graphics etc. Many students are skill
developed and settled in different parts of the Telugu states.
The facility is located on several acres on the fringe of Palakol
(town) and contains both housing and schooling facilities. The
age of the children ranges from very young to 18. The children
receive education, according to their ability, from primary level
through vocational college.
They receive shelter, food, clothing, medical care, and attention
from a staff that seeks to give them skills to prepare them for
adult life in Indian culture. The backgrounds of those children
accepted into the home is varied: some have no parents, someone,
others have both parents alive but in such poverty the children
could not be provided for.
Hebron Children’s Home is a well-established, growing and
legitimate charity. This is important; scams involving orphanages
and charities abound. Hebron is open for visits from supporters
and has graciously received many such visits. One such visit was
reported in The Journal in an article written by Bill Stough in
2000.
Hebron Charities are committed to the welfare of parentless and
abandoned children and to strengthening families and

21
communities as a preventive measure in the fight against
abandonment and social neglect.
Hebron is not a typical charity one would find in India. It is an
educational and living compound that serves not only the physical
needs of the neglected children here, but also serves them
spiritually and communally to serve the whole person. Hebron
builds in these children both character and intelligence to create
opportunities for them in life where none have existed before in
this society.
Together, the Jalli family have dedicated their full effort and lives to
serving the disadvantaged and discarded children in rural Andhra
Pradesh, India. Hebron has provided a stable environment,
encouragement, hope and love for children that they most likely
would never have experienced were it not for the generosity of and
dedication of the Jalli family and people like you who have been
moved to help them serve.

a) VMO (VISION, MISSION, OBJECTIVES):

VISION:
Work as a catalyst in bringing sustainable change in the lives of
underprivileged children with a life-cycle approach of
development.
Enable the civil society across the world to engage proactively in
the change process through the philosophy of civic driven change.
Adopt highest standards of governance to emerge as a leading
knowledge and technology driven, innovative and scalable
international development organisation.

22
MISSION:
Hebron Charites, a non-profit organization in India is to empower
underprivileged children through relevant education.
Hebron Charites is to deploy best possible methodology and
technology for achieving ideal SROI (social return on
investment), to practice and promote good governance. To link
business competitiveness of the corporate with social
development initiatives; also, to sensitize privileged children in
general to promote Civic Driven Change.

OBJECTIVES:
 To work for the social development of underprivileged
individuals, groups and communities in Bulgaria;
 To encourage healthcare development and health promotion;
 To assist in the process of social integration and personal
realisation of underprivileged children, young people, adults
and families;
 To endorse the human rights and in particular the rights of
the children and young people as well as the rights of
underprivileged groups and communities;
 To encourage and popularise voluntary work.

b) MILESTONES
The Hebron Charities has been awarded by the district
collector as the best NGO in the district.
Hebron Charities institutions have got the good ranks in both
institutions.

23
 Hebron is listed with the Indian Government as a charitable
trust.

c) SWOT ANALYSIS OF THE FIRM

 Strengths
 Clearly defined goals and Values
 High Reputation
 Human resources and in-house skill
 History of Successful Projects
 Strong Connections with Communities
 Global Network
 Partnership with Government Agency
 Strong relationship with government
stakeholders
 Staff Expertise
 Consistent Funding Effort
 Not profit driven (although when they get
large enough their goals can be blurred)
 Able to partner with local people on local
issues

Weaknesses
 Poor branding

24
  Project goal not matching need of community
 No community involvement
 Minimal fundraising efforts
 Lack of accountability
 Weakness at management level
 Lacking skilled human resource
 Unclear accountability in larger organisations
because of the mass of management

Opportunities
 Expansion opportunity
 High reach
 Increase in number of foundations and donors
 Opening alliances with other organizations
 Media support for cause marketing
 External policies are supportive
 Support from the media and other advocacy
organizations
 Support from donors and other organizations

Threats
 Operations not sustainable due to lack of
funding

25
 The community may not be as interested as
needed
 Lack of media support
 Economic crises
 Restrictions from the government level
 Media and anti-NGO organizations in
opposition

26
CHAPTER-4

27
 CONCEPTUAL PROFILE
a) Theoretical aspects of the
“Concept/Topic”
b) Application of the “Concept/Topic “in
the company

28
a) Theoretical aspects of the “Concept/Topic”

As social media continues to expand in usage, so does marketing

on the platforms. The performance of social media marketing
includes both possibilities and challenges, which depends on the
user. The possibilities and challenges naturally correlate with the
sender’s requisition. Most companies and non-governmental
organizations exist on social media to communicate with private
users who are customers or potential customers. This creates
challenges performing social media marketing that engage users
since there are so many who compete for users attention.
Instagram is one of the biggest social media platforms that has
increased in popularity through the past years. Even though social
media is easy to access there are more successful ways of
performing social media marketing than others. Previous studies
indicate that social media marketing is a complex concept.
Therefore, this study addresses the possibilities to explore what
strategies engage users and captures their attention. Minor NGOs
with less than 10.000 followers compete with other users with
more followers.
• The study contributes to a deeper understanding of how to
engage users on Instagram and what challenges and possibilities
social media marketing on Instagram implies for minor NGOs.
• This work will explore social media marketing strategies for
NGOs to increase user engagement. Specifically, it will focus on
the challenges and opportunities for NGOs' performance of social

29
media marketing and explore strategies that are most efficient for
high levels of user engagement.
• The NGOs must be on social media to achieve their goals.
And to be successful on Instagram you need to create engaging
content

Introduction

Social media is being used by millions of users worldwide and as

a social network it provides opportunities for communication,
social connection, political and social change, and individual
entertainment in a wide range of forms. Social media has opened
up for social media marketing. A concept that describes how
companies and organizations strategically use social media to
accomplish their efficacy, for example, reach their target group or
create awareness about products or services. One of the fastest-
growing social media platforms is Instagram which had 800
million active users as of September 2017 and reached 1 billion
active users per month in June 2018. It is a photo-based sharing
platform that allows users to share photos, both live and pre-
produced, with other users.
Due to the emergence of social media, new forms of marketing
approaches took place as a natural result of social media
communication opportunities. Social media marketing seeks to
engage users in online platforms where they naturally spend time.
From a marketing perspective in the field of social media an

30
action can be described as a transaction. On one side of the
transaction, there is a user, and on the other side, there is a
producer, independently if it is within retail, business, a voter in a
political election or a donor for a non-profit organization.
The one thing that all social media users have in common despite
which side of the transaction the user is placed, is access to
information. It provides users the freedom to create and spread
content and to share information about services or products made
by others. Creating and sharing information is related to value co-
creation
It means that value is jointly created by the producer and the
consumer. The concept positions users as a crucial actor in
creating value since it is always co-produced with the customer.
“The enterprise can only make value propositions.”
The concept prosumer refers to the changed characteristics of a
consumer, implementing traditional producer characteristics as
being a sender into the concept. The concept is described as a new
form of media consumption, where communication not only goes
one way but has evolved into a two-way communication where
consumers/receivers and producers/senders are seen as interacting
actors.
The emergence of social media has opened up for a discussion
regarding that the internet is contributing to engaging people. The
lack of balance between media abundance and attention shortage
creates fragmented attention among users. Social media platforms
open up for unlimited media supply, which entails, on one hand,
liberty in the choice of what information to embrace. On the other
hand, it increases the demand of the public to engage and choice
of what to engage in. This implies that several minor businesses

31
and organizations that work with non-commercialized products or
services stand in the shadow. For example, NGOs need to have
expertise in competing for users attention on social media.
The research concludes specific guidelines for creating user
engagement for minor NGOs. The guidelines could be used for
any actor striving to create engaging social media marketing. The
result of the research, however, is connected to the specific
organization
Following an introduction to the reader and a brief background to
social media marketing, what user engagement implies, and the
limitations of the thesis, is the literature review presented. The
literature review aims to state the perspective of the thesis as well
as critically evaluate research within the field. The literature
review guides the reader through existing knowledge to create an
understanding of the study and justify the motives behind it.
Firstly, the definitional issues are discussed followed by social
media marketing on Instagram. Thereafter social media marketing
approaches are presented. Chapter three describes the chosen
methodology, which includes methods for data collection,
prototype, and analysis. It is followed by ethical considerations.
Thereafter, the design strategy for the thesis is presented in
chapter four, which is concretized by a design strategy model

32
 b) Application of the “Concept/Topic “in the company

Subsequently there is a more in-depth presentation of the phases

that the design strategy consists of. Phase 1: data gathering
prototype, is to be found in chapter five, phase 2: testing, in
chapter six and phase 3: final prototype, in chapter seven. The
phases are followed by chapter eight, where the results and
discussion are presented. Lastly, the conclusion is stated
There is a distinct focus on the exchange of knowledge and skills
between organizations and users. On one hand, it can be
perceived as an opportunity to perform social media marketing
since knowledge is collectively shaped and involves more people,
adding knowledge. On the other hand, knowledge about strategies
is still required to initiate the mere engagement process, which
will be presented in the following section.
Social media marketing approaches
The use of social media marketing by companies and
organizations can be described through two different approaches.
The passive approach refers to employing social media as
representing the user and the active approach employs social
media as a communication tool. The passive approach is
characterized by taking information in and listening to the users.
It focuses on collecting information from users and their actions
online concerning the company or organization to reduce damage
or develop better services, products, and communication.
Companies and organizations can collect feedback and
information about their actions just by existing on social media

33
and passively collecting it. Traditional marketing demanded
heavier approaches, like focus groups and surveys, but social
media marketing has opened up for approaching users and
customers in a more passive manner to detect what users engage
in. New strategies include more technical aspects that also put
more pressure on the marketing managers.

Both text and images are included in Instagram posts, and mere
content has become an integral part of social media marketing
strategies. The content is what users engage in Conversations in
online communities are stated as vital for success, driving
followers as individuals and as a group to engage. Previous
research shows that some messages are more prominent to create
engagement than others, and the dissimilarities are expressed in

34
the mere wording. There are mainly two factors that increase
followers to engage through replies, which is relevant since that is
one of the activities that non-governmental organizations want to
accomplish with social media marketing.
This research method is characterized by constant cycles of
planning, acting, observing, and reflecting. The research method
is suitable for new media and communication studies where there
is no predictable outcome and where processes of innovation and
change are continual. Usually, the action research process is
performed to either design or evaluate aspects of a (new)
technology. This means placing the users and producers in the
center of the research process to develop useful, analytical, and,
action frameworks. The relation between the method and design
is described by Hearn and Foth (2005) based on three main
aspects; 1) Active participation, which indicate that the people
who should benefit from the research participates actively at the
beginning of the process, 2) Action-based methods means that the
findings from the focus group discussion generate knowledge in
combination with knowledge from more formal methods suitable
for the study, and 3) Generating action, which means that the
research aim to result in artifacts. The reason for that this
approach is suitable for this particular study is that it involves
stakeholders to evaluate prototypes based on different social
media marketing strategies, which in this case resulted in
guidelines for the organization.

35
CHAPTER-5

DATA ANALYSIS AND

INTERPRETATIO

36
 HEBRON CHARITIES is an Organization great pleasure in
presenting its program report for the year 2017-2018. Since its
inception the organization has undertaken wide spectrum of
activities for multi-farious progress of the target community. It
has been a persistent endeavor to reach out to the needy and
augment their living standard. As a result HEBRON CHARITIES
enjoys good rapport with them and they have complete faith in
us.

All activities undertaken by the organization in FY 2017-2018 is

aimed at help attaining the target community self reliance and
enabling a dignified and satisfactory life and detail account of
programme undertaken speaks of overwhelming response it
received from them.

Summary of the projects and activities 2017-2018

Activity Title Total number of children Free of Cost
Benefited services to Number
of Children

Home for 1) Boys home  200  200

Destitute
Children  2) Girls home  133  133

   3)Kids Home  75 75

   

Unique 1) Education 1441 860

Programs
for Orphans  

2) Health 150 150

37
  

3) Awarness 1000 1000

Primary & Secondary Education  850  490

Vocational Jr. College  564 564

Distribution of Rice and  2000 2000

provisions and Clothes for Poor
and needy Women and

Old age e supports

The expenditure of the above activities are Rs.

1,08,56,977.00 For the year of 2017-2018

Vision:

The organization was established with a vision to work for

upliftment of oppressed, downtrodden and vulnerable crust of the
society. To form a society where in the target community is at
par with General community and is capable of protecting their
interest. We filling up the disparity so that benefits of
development percolate to the most needy and most poor people of
the society who have been ignored and sidelined and the people
who have failed to keep pace with that of development.
Goals:

It has been a constant endeavor here at HEBRON CHARITIES to

alleviate Pain, hunger, and poverty that plague the lesser
fortunate people of the society. We are committed to bring an

38
 eternal smile on the face of the vast sea of humanity for whom
each day, each moment is struggle, a struggle for existenc

Summary of the projects and activities 2018-2019

Activity Title Total number of children Free of Cost
Benefited services to Number
of Children

Home for 1) Boys home  202  202

Destitute
Children  2) Girls home  133  133

   3)Kids Home  75 75

1) Education 1600  830

Unique  2) Health 1500 1500

Programs
for Orphans  3) Awarness 800 800

Primary & Secondary Education 1086 1080

Vocational Jr. College 605 605

Distribution of Rice and 1500 1500

provisions and Clothes for Poor
and needy Women and

Old age e supports

The expenditure of the above activities are Rs.

82,47,7253.00 For the year of 2018-2019

39
 2019 – 2020

HEBRON CHARITIES has great pleasure in forwarding its

community based programs report for the fiscal year 2009-2010.
Almost all the activities implemented by HEBRON CHARITIES
reflect its motto: empowerment of downtrodden people and to
enhance their economic standard. All the programs undertaken
in FY 2009-2010 were intended to fulfill the vision of organisation
and to encourage the target population to improve their own
capacity and to attain the sustainable economic development.

MISSION :

1) To bring in Educational and social innovation through

community and instructional based developments
programs.
2) To encourage the beneficiaries to participate in various
programs.
3) To make aware the people regarding most fast spreading
disease-AIDS.
4) To encourage the youths through Vocational Training
through different trades.
5) To organize educational programs and to minimize the rate
of school drop-outs.
6) To organize Medical camps for Old Age people
7) To organize Women Awareness Programs. And health chek-
up camps for women and children
Motto :

The empowerment of the downtrodden people and to enhance

40
 their economic standard; thereby to implement such sustainable
projects which will significantly upgrade the economic ,
educational and social status of the beneficiaries within their
community.

Summary of the projects and activities 2019-2020

Activity Title Total number of children Free of Cost
Benefited services to Number
of Children

Home for 1) Boys home  250  250

Destitute
Children  2) Girls home  210 210

   3)Kids Home  50 10

1) Education   1650  950

Unique  2) Health 1800 1800

Programs
for Orphans  3) Awarness 1500 1500

Primary & Secondary Education 1259  1259

Vocational Jr. College 636 636

Distribution of Rice and  1800 1800

provisions and Clothes for Poor
and needy Women and

Old age e supports& health 1500 1500

awareness

The expenditure of the above activities are

Rs. 98, 76,575.00 For the year of 2019-2020.

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 No of children benefited through HEBRON CHARITIES
1400

1200

1000

800

600

400

200

0
2017-2018 2018-2019 2019-2020

no of children benifited Distribution of Rice and provisions for people

expenditure

DISTRIBUTED CLOTHS FOR POOR AND NEEDY WOMEN

With respect to the mission of HEBRON CHARITIES, the Women

Awareness Program was organized at Palakol. AP The Program
has 310 beneficiaries. In this program Hebron Distributed
Cloths for poor and needy women (widows and destitute women)

The Organization has conducted number of welfare programs for Orphan

Children.

The organization is started education program and health

program for these children. Every day organization Volunteers
teaching education for these children, and we are taking care
about their health. Volunteer doctors are helping this
programme. We are providing cloths and bathing Soaps for street

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and Orphan children.These children are learning education and also
the organization has giving awareness about their healt

No of children got education through HEBRON CHARITIES

1400

1200

1000

800

600

400

200

0
2017-2018 2018-2019 2019-2020 Category 4

primary and secondary education junior college education

The organization has established a corbett school at Nagarajupet, in Palakol in

the year 2004 . The said school is primary and secondary school . The
organization has helped several poor and needy children and youth through
this school and collage. The expansion programme contents to construct
school building Palakol, west. Godavari , (A.P). 850-students are getting benefit
through this school.

HEBRON VOCATIONAL JR. COLLAGE

To keep the rural youth updated with the latest on goings in the society it was
utmost important that they the most modern from of knowledge input. The
project of VOCATIONAL JR. COLLAGE is the only way to find Impact . Through
this Vocational training we provide free training in five Trades to the youth.
Training provides 40 students per each Trade. Course duration is 24 months.
564 students are getting benefit through this vocational collage.

43
Trades are followings. The needs for Vocational institution for Rural youth is
where left wing extremism on rising is felt for large scale of employment of
Rural and poor urban youth. The extremism is a manifestation and lack of
confidence in the present development.

OBJECTS:-

1) To make a survey and identify the children who are in need of

such facility.
2) To set up destitute homes in other three places.
3) To provide all necessary commodities such as food, shelter,
clothing and education to the destitute.
4) To identify suitable infrastructural facilities and if not available
create the same for the Homes for Destitute.
5) To appoint the suitable staff to catty out the project in a
smooth manner.

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 CHAPTER-6
6.1 FINDINGS

6.2 SUGGESTIONS

6.3 CONCLUSION

45
 6.1 FINDINGS

Social media marketing is important for NGO’s (HEBRON

CHARITIES) as It allows organizations with limited budgets to
reach a larger audience in a fast and cost-effective way.

 The study conducted at HEBRON CHARITIES depicts

that it is has been performing well in terms of
managing the funds from various sources.
 As on 2020, the fundamentals of the HEBRON
CHARITIES got affected with the covid-19
 Shortage of funds issue has been faced in the mid way
of 2019.
 From 2002 – till now the number of students benifited
has been increased continuously in this non-
government organisation.
 Providing the children the quality of education
constantly from the beginning of the organisation.

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 6.2 SUGGESTIONS

Although HEBRON CHARITIES is working towards the

children education and food supplements successfully for 54
years some minor challenges are faced by the organisation.

For rising the funds in the non profit organisation HEBRON

CHARITIES could plan to host a fundraising event.

 For the shortage of funds these fund rising events could

help 20% for the organisation.
 Crowd funding is the process of raising funds with help
of people across the country.
 By also stressing the need of continuous fundraising
 Providing some technical support
 Sustainable plan.

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48
 6.3 CONCLUSION
The function of NGO is to focus on all the issues concerning human
rights, social, environmental and advocacy. They work to promote
and improve the social and political conditions of the society on a
broad scale.

A charity helps people realize that it is possible to bless others in a

world full of uncertainties and chaos. Giving to charity gives a
deeper meaning to life and helps us see our purpose to the people in
our society. Giving is one of the essential meanings behind a charity.

Digital marketing happens on the Internet, which means that the

reach you can achieve with it is immense. Even if you don’t have a
clear idea of your target audience, digital marketing enables you to
extract data to see which audiences will work best for you and
optimize your campaign around them.

Non-profits and charities can also easily survey clients via Facebook
and Twitter.

According to the study in HEBRON

CHARITIES the performance of the company been
satisfactory.

49
ANNEXURES

50
 BIBILOGRAPHY

Annual reports

 With reference to annual reports of HEBRON

CHARITIES from year 2017-2020.

Books

 Social media marketing

-McDonald Jason
 Likeable social media

-Dave Kerpen

Website

https://www.ngofoundation.in/ngo-directory/
hebronchar-ities-trust-in-palakol-andhra-
pradesh_i19209

https://hebronhome.wordpress.com/about/

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https://hebronhome.wordpress.com/about/

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