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Class-15 220914 141552
Class-15 220914 141552
Elasticity
➢ Elasticity is a measure of the responsiveness of a variable to
changes in price or any of the variable’s determinants.
➢ When there is either increase or decrease in its price, is
explained with the help of elasticity. Managers have great
advantages by knowing elasticity of the products he is
selling. Greater response means greater elasticity and small
response indicates less elasticity.
➢ A manager is very interested in knowing whether sales will
increase by 4 percent, 10 percent or more by cutting down
price by 8 percent.
Price elasticity of supply (PES)
– Price elasticity of supply (PES) is a measure of the
responsiveness of the quantity of a good supplied to
changes in its price. PES is calculated along a given
supply curve. In general, if there is a large responsiveness
of quantity supplied, supply is referred to as being elastic;
if there is a small responsiveness, supply is inelastic.
Calculating PES