DELIVERING IV SEMESTER IN A

C O N V E N I E N T A N D E N G A G I N G WA Y

GROUP I
INTRODUCTION
• Approach : Design Thinking
• Problem Statement – “How to make Semester IV students
attend lectures ?”
• Redefining the problem statement
• Creation of ideas
• Solution
• Business Model
ROADMAP

1. Understanding the existing problem

Students do not attend Semester IV Lectures

2. Defining the Problem Statement

“ How to make SemeSter IV StudentS attend lectureS? ”

3. Identifying the Causes

• Students’ Attitude
• Syllabus
• External factors
4. Identifying Users 5. Identifying Stakeholders
 Lead users Essential stakeholders,
Mainstream users  Interesting stakeholders
 Outliers Important stakeholders
Extreme users

6. Understanding the User Persona

 Goals
 Needs
 Bio
 Influencers
 Motivation
7. Empathy Map
“ How does a day for a student look like?”
• What does he/she “Thinks” ----- what he/she “Does”
• Feels------ Says
• Pains------- Gains
PAINS GAINS

MAJOR
CAUSES DRIVERS

8. Defining the approach to problem

CHALLENGES
Summarising Statement

9. Journey Map
Before IV During IV After IV
To understand the Drivers and Challenges Semester Semester Semester
10. Reframing the Problem Statement
“ How can we make tHe IV SemeSter conVenIent and engagIng
for StudentS ? ”

11. Ideate

12.Understanding and Analysing User Views

13.Business Model
 A N A LY S I S O F
CURRENT STUDENTS
1. Age 21-27 years

2. Sex
84 66
3. Marital status 4. Specialisation

Majority of the respondents are This study is driven mainly by the

Unmarried (97%) responses of marketing students (76%)
5. Are you attending lectures?

6. Are your friends attending Semester

IV lectures?

More than half the population is not

attending lectures regularly

60% say that their friends do not attend

lectures.
7. Does your presence in college depend
on your peer group?

8. Do you have any health issues?

Presence of high peer group influence.

Health issue - Not a major reason
9. Are you addicted to gaming apps?

10. Are you undergoing online courses?

20% - Addicted to gaming apps

Doesn’t imply 80% don’t play
12% - Undergoing online courses
11. Do you feel subjects in Semester 4
are worth attending?

12. Do you have your own family

business/ started working?

30% - Started working

13. Are you interested in attending 14. Do you prefer reading notes and
online / virtual lectures? presentation via Moodle?

More than 80% respondents show interest in Virtual medium

15. Will you be interested to attend 16. Do you bring your own tiffin?
Semester 4 classes if there are industrial
oriented lectures as add on?

74% - Bring their own tiffin.

13% - Not interested
17. Do your parents influence you to go 18. Do you come to college to enjoy the
to college? college amenities?

55%- not influenced 20% - Enjoy college amenities

19. How strongly did your seniors influence you on attending lectures?

21% Influenced by Seniors

20. Not getting placed is 21. Do you have to travel
affecting me mentally to more hours than the lecture
attend college lectures. time period?

25% - Affected by placements 52% - More travel hours

22. Are you out of motivation to 23. Stringent action like penalties,
attend lectures? holding your certificate would force
you to attend lectures?

58% Demotivated 63% - would be affected

24. Do you visit the library in 25. Does your specialization fascinate you?
Semester 4?

51% - Visit the library 26% - Not fascinated

26. Do you think lectures 27. Which one is more important to you
are monotonous and so not Classroom Training or attending
attending lecture? Workshop?

81% - Not attending because 79% - Workshop

of Monotonous Lectures
28. Are you willing to 29. Would you be interested
come if there are some if simulation is used as a
practical skill based teaching tool?
program organized by
industry people?

92% - Willing 74% - Yes to Simulation

 30. What if lectures are totally 31. Would you like online
based on solving case studies? games based on your
subject?

72% - Like the idea of case 75% - Like games based on

studies subject
32. Post summer internship, did 33. Do your parents know about
your attitude change for attending you bunking the lectures?
lectures?

77% - No change 60% - Parents aware

34. Do your teachers 35. Are you staying in
prompt you to attempt Hostel/ PG?
classes?

74% - Teachers prompt 21% - Hostel/PG

36. Did you plan your cost of 37. Are you staying home and not
living only for the first three attending 4th semester lectures?
semesters?

38% - Yes 40% - Yes

38. Did you move back to your
hometown?

27% - Yes
 A N A LY S I S O F
I M M E D I AT E S E N I O R S
SAMPLE

• Age - 24-28 Years

• Sex
12

15
A. Were you attending B. Did your friends attending
lectures in semester semester 4 lectures?
4?
85% - No
78% - Did not attend
C. Did your presence in college D . Were you addicted to gaming
depend on your peer group? apps?

YES – 67%
YES – 19%
E. Do you feel subjects in F. Did you have your own family
semester 4 are worth attending? business/ started working?

No- 70% No- 85%

G. Do you think virtual lectures H. Do you like the idea of
will help in solving the problem reading notes and presentation
of attendance? via moodle?

More than 80% liked Virtual medium

I. Would you have been J. Which subjects do you think are
interested to attend semester 4 very crucial for learning in 4th
classes if there were industrial semester that every company
oriented lectures as add on? requires?

Yes – 85%
K. Did you bring your own tiffin L. Do your parents influence you
to go to college?
M. Do you come to college to N. How strongly did your seniors
enjoy the college amenities? influence you on attending
lectures?

59% - Enjoy college amenities 22% - Strongly Influenced

O. Not getting placed affected me P. Do you have to travel more
mentally to attend college hours than the lecture time
lectures? period?

78% - Yes 70%- Yes

Yes – 55%
No - 41%
Yes – 78% 85% - No
67% - Yes
Yes - 59%

48% - Workshop
30% - Both
Yes – 78%

89% - Yes
Yes – 74%

67% - Yes
67% - Change of Attitude

44% - No
Yes – 62%

37% - Yes
YES – 74%
A N A LY S I S O F
PA R E N T S
34% - YES

Majority parents say that

their child goes to college
regularly
Parents do know that their child
is not attending lectures in 4th
semester
Majority students do inform
their parents about not
attending lecture in
4th semester
 72% - No

No – 63%
Yes – 58%
 Discussion:

• Before – Regular Attendance

During IV Semester :-
• 25% are Stressed about placements
• 58% - Demotivated
• Other factors - Long travel hours, In search of placements, Lack
of value added lectures
• 70% -80% Interested show great interest towards Virtual
learning, Simulation, Case Studies.
 Solution

Why Online Lectures? Organizing Value added Workshops

• Time Management for Students as well (Once in 15 days) (Offline/Online)
Teachers
• Access to lectures at convenience for all • Hands on experience
students (placed/unplaced) • Assignments can be based on workshops
• Helps to make better notes & save them for
future reference
• Reaches a large population at once
• Attendance can be easily recorded
• Easy & Real time feedback
• Queries can be solved within a short span of
time
Business Model Group No: 1
Key partners Key Activities Value Proposition Customer Relationships
Students Infrastructure
Receiving
Teachers Teacher Training Instant
Family Feedbacks
Delivering lectures on Sensitizing on
Seniors time importance of
attending
Industry Experts Finding feasible dates for all online lectures

Cost Structure Channels Customer Segments

4th Semester
Training teachers Online Lectures MBA students
for online lectures
Workshops (once
in 15 days) Revenue Streams
Workshop
Online/Offline
Cost
Student Fees
THANK YOU