1.

Executive summary

An executive summary is a brief synopsis of a larger document such as a business plan. It provides a
quick overview of your business plan with details like a description of your company, financial
information, and market analysis.

The executive summary is made for lenders, investors, and busy executives who don’t have time to
read the full proposal.

Done right, it zeroes in on what your prospective investor or project sponsor wants to hear and
clearly communicates the value of your business. Many investors will only read the executive
summary during the first contact with your business, so all the information they need should be
included.

1.1 Overview

I am planning to open a small start-up named CP Cycle Company so the business plan is described
below. Bicycling is a significant industry in the retail world (Khalafalla et al., 2010).

CP Cycle Company will be an established bicycle specialty store, offering retail sales of new bicycles,
parts and accessories, clothing, and maintenance and repair service. It is located in a heavily
trafficked, university-focused area. The primary market is the university student population, which
normally has a turnover/growth of approximately 25% each year.

1.2 Mission statement

The mission is to provide the high-quality services, Achieve monthly and yearly sales equal to or
better than the previous year under the former owner, and to improve sales of bicycle specific
garments over the year. And finally to Focus marketing on new student influx to maintain current
growth in sales and service revenue.

1.3 Products

We sell new bicycles, focusing on racing, sports, and road bikes, with mountain bikes coming in a
distant third. Our products includes comfortable bikes, road bikes, hybrid bikes, and children's bikes
for children of all ages. In addition we provide accessories like locks, computer speedometers,
comfortable seats, headlights, child seats, helmets, water bottles, bike storage racks, fenders,
panniers, and clothing appeals.

1.4 Management plan

Teamwork, commitment, and mutuality are key components of our management concept. Mike will
manage and organize CP Cycle Company with the help of his friend Zeene. Zeene will work assistant
manager.

1.5 Target market and strategy

Our target markets represent the opportunity for increased sales (Team, 2021). Delivering a great
customer value offer is the basis of our strategy. We'll focus on fulfilling the needs University
students, staff and will target young adults and children in and around East London.
1.6 Financials

This business plan, which needs a large investment of £100,000, may effect in net earnings of
additional £500,000 and usual sales of £70,000 over a five-year period. The aim of this plan is to get
more money from a bank and an investor. a £75,000, 4-year business loan from the bank plus a
£40,000 investment from an investor.