Group Diary – MBB7009M Marketing and Data Analytics

Group Members (insert student IDs):

Date of Meeting: 29 02 2022

Presence of each Yes
member of the
group
Tasks set to each The first task was to decide the company for the poster
member of the presentation so each member’s task was to suggest some
group company names.

Progress of each In the first meeting, we decided to divide the poster

member of the presentation in-group members as said above.
group

Key points What company to be selected as discussed first then we

discussed at each discussed the timetable.
meeting

Key decisions made Task assigned decided and all members agreed to it and topic
at each meeting was discussed and the decisions were made regarding which
part should be assigned to which member

Further steps No

Any other issues No

Group Diary
Page 1 of 4
Date of Meeting: 4 03 2022

Presence of each Yes

member of the
group
Tasks set to each
member of the
group
Progress of each Each member started their work and discussed it among
member of the themselves for further details.
group

Key points What's does the chosen company does?

discussed at each What does each member have to do?
meeting

Key decisions made Investigate the company in detail.

at each meeting Explore your options.

Further steps No

Any other issues No

Group Diary
Page 2 of 4
Date of Meeting: 06 03 2022

Presence of each Yes

member of the
group
Tasks set to each
member of the
group
Progress of each
member of the
group
Key points What are the main marketing strategies of Burberry?
discussed at each How does the company interact with customers and inform
meeting them about its products and services through its strategies?

Key decisions made No

at each meeting

Further steps No

Any other issues No

Group Diary
Page 3 of 4
Date of Meeting: 11 03 2022

Presence of each Yes

member of the
group
Tasks set to each
member of the
group

Progress of each Every group member progressed by giving and receiving

member of the feedback
group

Key points How does Burberrycompetes in the market and with which
discussed at each companies and brands it competes were the key points
meeting discussed in this meeting It competes with Dior, Zara, Gucci,
Prada, Madame Tussauds, Armani, and others in the luxury
brands.

Key decisions made No

at each meeting

Further steps Explore other’s options and consider all group members’
feedbacks

Any other issues No

Group Diary
Page 4 of 4