Communication Aids and
Strategies: Understanding and
Analyzing Tools of Technology
You learned from the previous lessons that different tools can used to
communicate certain messages. Aside from written texts, communication tools
include audio-visual aids that may be developed through digital means. You may
have probably used these aids to help you in class presentations. You may have
done these presentations effectively because you knew your purpose, audience, and
context.
Inthe academic context, one way you have learned to communicate is by writing
effective compositions. In Chapter 1, you wrote a reaction paper. However, aside from
sharing your ideas in the written mode, some of your tasks in school can also be
shared through multimedia presentations.
‘A multimedia presentation refers to the “integration of animation, audio, graphics,
text, and full-motion video through computer hardware and software for education,
entertainment or training” (http://www-businessdictionary.com). Bear in mind that
you are not expected to incorporate all of these elements; however, you need to
integrate at least three of them in one presentation. Similar to the process of writing
a paper, making a multimedia oral presentation involves three stages: 4) planning
the presentation; 2) delivering the presentation; and 3) evaluating the presentation.
Although this process is similar in most oral presentations, the contexts that require
you to present may vary. The most common types of oral presentations done in
academic contexts and conferences are the following:
1. Individual Presentation
This involves one person who shares relevant information about one’s
research or work. This type of presentation culminates in an open forum that
allows the audience to ask the presenter certain relevant questions.
2. Group Presentation
This involves at least three members who take turns jin sharing relevant
information on a single topic that forms the group: research. This also leads to
an open forum or a Q & A with the audience.MUNICATION
no a
itation pe
3. Panel Pron es around three to six members with a moderator; the
ov
This inv : different topics that are based on a simila
ists, present diffe r
members, called penal recesses belong to the same research team. At the
not
theme. Saat the moderator facilitates the discussion between the
end of the p +
panelists and the audience.
rkshop Presentation
“we involves one or two members who act as facilitators to give
jieoanes a chance to experience how a specific skill, technique, or
soncept ‘can be employed; this is usually done with a small group.
5, Poster Presentation
This manner of presentation employs the use of a poster in showing one's
work. The audience views the posters on display while the presenters stand
next to it to respond to questions or comments from the viewers.
6. Individua/Group Demonstration
This involves one or more members who demonstrate how something is
done or how something is used in a specific context.
After identifying the different types of presentation, you may now consider the
following:
|. Planning a Presentation
* Knowing Your Purpose:
What is the objective of th
, presentation? Why is it relevant? What
will your audience gain by watc!
hing the presentation?
Analyzing Your Audience:
Making Sense of Your Context:
What is the ven
i ue of ;
'8 ita formal events Whe, paige esentation?
Considerations and aq), lines have be
diustments s} ‘
ign, content, and delivery of ee ould =~ make about the materials,
Preser tion’* Constructing Your Presentation Slides:
The use of slides is crucial in delivering an effective presentation.
You can create slides with the help of software like Powerpoint, Keynote,
or Prezi. In “How to Give an Academic Talk, v5.1,” Paul N. Edwards
suggests the following:
About Presentation Software
Make slides extremely concise and visually uncluttered. Slides should
be seen as maps, not as territories. They're tracking devices that let both you and
your audience follow the flow of the talk. Therefore, they must not be overfilled.
Six lines of text per slide is plenty. Nine lines is a lot-Twelve lines is pretty much
unreadable. Bullet points should be no more than two to six words—and they
should NOT be complete sentences.
If you need more text, use more slides. Ono of the beauties of software
is that you can make as many slides as you want. I've seen extremely effective
presentations with only one word on most slides, only one image on many others.
Why cram one slide full of text when you can make two or three uncluttered
slides instead?
Use images. People are visual creatures, and the old adage that a picture is
worth a thousand words is especially apropos in presentations. Pictures, graphs,
charts, cartoons, and other images can be extremely helpful. As with text, keep
them simple and uncluttered. Also, avoid dark images that won't show up well on
a screen.
Always choose white or light-colored slide backgrounds. Why? To see
light text on dark slides, you'll have to turn down the lights, or even turn them off
This makes it hard to see your notes, the podium, etc. Worse, it will tend to put
your audience to sleep. Really. By contrast, dark text on light-colored slides can
Usually be read with lights on and shades open. Don't let your host, or anyone
else, manage the lighting for you—tell them you prefer to leave the lights on. If
you an see it, your audience can probably see it too. If in doubt, walk to the back
of the room and check. .
Keep the glitz factor low. Fades, transitions, backgrounds, sound effects,
‘and so on can bo a real pitfall. Glitzing up your presentations can turn into
2 serious time sink, detracting from the far more important time you spend on
content. Also, they can give your audience the impression that you care more
‘about surface than substance. Finally, they can cause breakdowns during
the presentation if they don't work as you expect them to—which will be often
Nothing irritates an audience more than watching somebody fiddle frantically with
‘a computer in the middle of a talk. So keep everything basic, at least until you've
completely mastered the software. Always practice the final version.
‘Talk to the audience, not the screen. Everyone else is staring at the
screen, so you may find yourself drawn to stare at it too. If you do this, the
audience will be looking at your back, and they won't be able to hear you.
Instead, have your laptop, or a paper version of your notes, in front of you. Speak
from that, rather than from the slides on the screen. This takes practice, practice,
and more practice.purposive COMMUNICATION
IL. Delivering the Presentation
Depending on the type of
and understand your role as @ SP
presentation you will make, you neea tg
eaker. Are yOU Going tobe the ony «4
who will present everything and address your audience's queries ater 4"
you one of several s|
you going to start or en
peakers in a team? If so, are you the main spear A
id the presentation? Whatever your role is, yoy, =
Se
Are
to remember that you have to own the stage once you are up there, He
some tips from Paul N. Edwards (2013):
Some Rules of Thumb
Usually Better Usually Worse
Talk Read
Stand Sit
Move Stand 4
Vary the pitch of your voice ‘Speak in a monotone
Speak loudly, facing the audience Mumble, facing downward
Make eye contact T Stare at your laptop
Focus on main points
Get lost in details
Use outlines, images, and charts
Have no visual aids
Finish within your time limit
‘Summarize your main points at the
beginning and end
Run overtime
Start without an overview; trail off without a
conclusion
Notice your audience and respond to
its needs
Emulate excellent speakers
[lousy talks
\gnore audience behavior
|
Emulate your advisor, even if s/he gives
i ; 5
In making effective Presentations, Baker (2011) Suggests that you take
Control of the material,
have sufficient knowledg
Control of yourself.
Ihe audience, and yourself. First, make sure you
oan n your topic. How well do you know your subject
without reading your notes? Do you have credible
Are they older, younger, or the same age as
nd sustain thei
hey experts in the field? How can your
wr levels of interest and attention? Lastly,
‘emember that although you will uséEXPLORING TOOLS FOR LOCAL AND GLOBAL COMMUNICATION
multimedia elements, you are your best visual aid. So you need to prepare
yourself emotionally, psychologically, and intellectually for the presentation. To
be an effective communicator, use your voice, eyes, and body effectively. Be
mindful of the time allotted for your presentation and stick to it. Avoid doing
anything that feels unnatural to you. Feel comfortable on stage and in front of
the audience. Establish and maintain eye contact. Make sure you practice as
it will go a long way.
Evaluating and Reflecting on the Presentation
Being an effective communicator does not happen overnight. Like any
successful individual, one goes through a process that involves looking back
in order to learn from experience and prepare for the next similar task. In the
context of oral presentations, here are some questions to help you evaluate
and reflect on your experience:
* How did | perform as a speaker? Did | fulfill the role effectively?
+ How did | communicate my message to my audience? Did my
presentation make any visible impact on them?
‘* What should I continue to do effectively?
* What should | improve on for next time? Va
x4 MAIN TEXT
Watch a video using the link below and do the activity that follows.
Link: https:/Avww.youtube.com/watch?v=ATfY8dvbuFg
(C) discussion
|. Describe the presentation. Is it effective or not? Explain.
. Describe the speaker. What qualities does she have based on her
presentation?
. How does the audience react to the speaker? Cite specific instances.
. Work in pairs. Based on what you have seen in the video, make a list of
the Do's and Dont's in making oral presentations. Share and present your
answers.