Professional Documents
Culture Documents
_____________________________
_____________________________
HG Wells
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_____________________________
Norman Douglas,
British writer
“Telling lies does not work in
advertising”
_____________________________
_____________________________
Tim Bell,
Biritsh publicity expert
_____________________________
_____________________________
Ed Rollins
“What you say in advertising
is more important than how
say it”
_____________________________
_____________________________
David Ogilvy,
American business expert