1) product/service description (each specific level)

Psychological Couciling Service - To provide affordable counseling to people

with mental disorders without the fear of being seen as “unwell” by others.

2) Target group of customers (detailed description)

Age range from 18 to 45, stressing mainly on the younger group since they are
more vulnerable and should be taken care before hand

3) List of opportunities and Threaths facing the product/service

Opportunities
 Mental health disorders awareness higher than ever in Vietnam.
 Online mental health therapy market not established in Vietnam.
Threats
 Traditional psychotherapy is still preferred amongst patients.
 Social stigma against mental health problems in Vietnam is still high
amongst older generations.
4) positioning the product in the market (positioning map).
Our service position in the market will be to serve customers who have a
desire or suspicion that they need psychotherapy but do not want or cannot
access therapy directly, therefore it will be hired, in an apartment which is
located in an area that has a high population density