Cognitive Psychology

Investigates mental process involved in

acquisition, storage, manipulation &
transformation of information received
from the environment.
Ex- attention, perception, memory,
problem-solving, decision-making
Biological Psychology
focuses on the relationship between
behaviour & the physical system,
including the brain & the rest of the
nervous system, immune system &
genetics.
 Social Psychology
explores how people are affected
by their social environments, how
people think about & influence
others.
 Neuropsychology
researchers are studying the role of
neurotransmitters or chemical substances
which are responsible for neural
communication in different areas of brain.
Psychologists & neuroscientists
work together.
Developmental Psychology
It studies the physical, social
& psycholo ical changes that
occur at ifferent ages &
stages over a life-s an from
conception to o d age.
 Cross-cultural & Cultural
Psychology
Examines the role of culture in
understanding behaviour, thought
& emotion.
Human behaviour is not only a
reflection of human-biological
potential but also a product of culture.
 Environmental Psychology
studies the interaction of physical
factors such as temperature,
humidity, pollution & natural
disasters on human behaviour.
The influence of physical arrangement of the
workplace on health, the emotional state &
interpersonal relations are also investigated.
Health Psychology
focuses on the role of
psychological factors (for
ex- stress, anxiety) in the
development, prevention &
treatment of illness
 Clinical & Counselling
Psychology
deals with causes, treatment &
prevention of different types of
psychological disorders such as anxiety,
depression, eating disorders & chronic
substance abuse
 Counsel Ier
experienced, therapy
Clinical psychologist
trained, professional, handle
serious problems
Psychiatrists
doctor, medical degree,
medication
 Industrial / Or anisational
Psycho ogy
deals with workplace behaviour,
focusing on both the workers &
the organisations that employ
them.
Concerned with training employees, improving
work conditions & developing criteria for
selecting employees.
 Educational Ps chology
studies how people of a I ages learn.
Educational psychologists help develop
instructional methods & materials used
to train people in both educational &
work settings.
A related field, School Psychology
focuses on designing programmes that promote
intellectual, social & emotional develorment of
children including those with specia needs.
 Sports Psychology
applies psychological principles
to improve sports performance
by enhancing their motivation
Other emerging Branches
of Psychology
Aviation psychology
Space psychology
Military psychology
Rural psychology
Political psychology