MARKETING, PROMOTIONAL & COMMUNICATION MIX

1. Marketing Mix (Product, Distribution, Price)

a. permanent product/program/facility/services, offerings/experiences

Since refueling a car isn't actually on-demand, fuel delivery services are striving to
offer the delivery on-demand, or more specifically, book-ahead delivery, convenience.
Customers can schedule a time for one of the minivans for fuel distribution and trained
personnel to arrive at the site to dispense fuel to a car using the startup's smartphone
app.
Although gasoline, hydrogen, and even electric are on the company's development
roadmap, it currently only sells diesel and provides delivery to inner cities. expansion
to other cities is also.
Since there are currently apps available in app stores that only permit the consumers
to view the prices of gas fueling, or apps that enable them to pay easily through their
mobile phone devices - while at the gas station, or give them the option to pay later,
the consumers can greatly contribute and apply the app business idea in their
everyday lives (Abdullah Saif, 2015).
b. pricing changes

Because gasoline is purchased from the wholesale vendors. as the top gas stations
and avoids paying the hefty rent associated with each premium gas station location,
it promises supplying fuel at levels to be cost-competitive with inner-city gas stations
comparable to or lower than the central city.
The Fuel Delivery "mother ship," The fuel distribution mini-vans are refuelled by a
considerably larger tanker that can refuel many fuel delivery vehicles instead of
sending them to the wholesale provider.
Additionally, The new business is in a good position to offer a B2B service.. As a
result, fuel is delivered right to business fleets, which are frequently parked overnight
in one area.
2. Promotional Mix
a. brand description

The Fuel delivery founder compares the service to a "Formula 1 pit stop," and it's not
difficult to picture the firm branching out into other automobile health examination or
upkeep items goods, like tire pressure and even MOTs (Alalwan et al., 2017). This
business will have all the essential services at one tap but the main service now is
doorstep fuel delivery service.
b. core message

The idea is to eliminate the need for gas station lines, which are not only aggravating
and time-consuming but usually necessitate an additional roundtrip for a vehicle
while awaiting the availability of a pump.
We believe that Fuel delivery will be able to identify and distinguish its own fuel
services from those provided, which are exclusively available at gas stations. With
Fuel delivery, drivers have access to gasoline or diesel whenever they want,
anyplace they choose, especially in emergency situations (Fortune Business
Insights, 2022). Our services will be able to simplify the alternatives and decision-
making for the consumer when purchasing these services through global branding,
offering them simple options to even set appointments for their refueling.
c. brand promise

The common automobile is such an underutilized tool for city inhabitants, yet it costs
its owners an overly long period of money and time . A belief upon which this
fledgling startup aims to build a significant company.
Reduce fuel card fraud and negligence
3-5% of monthly gasoline expenditure is accounted for by fuel abuse, slippage, and
transaction fraud. Booster puts a quick end to this (Khan, 2019) .
With one monthly statement, spending can be better controlled.
Combine all fuel kinds and vehicles from various sites and yards onto a single,
secure online platform (O’Hear, 2018)
Cut back on administrative time
Release countless hours per month from invoice reconciliation, fuel card
management, and receipt entry.
d. design

Intellect is fueled by booster insights

 High-level insights and thorough drill-down measurements enable more
effective operations.
 Fuel cards and fleet management are part of a larger fleet ecosystem that
includes unified data. (O’Hear, 2018)
 energy-related software
Energy operations enabled by smart tanker technology
 Real-time monitoring of demand, the placement of the units, and field
performance.
 supply of electricity via the cloud (O’Hear, 2018)
 Our team can increase efficiency thanks to the situational data our IoT
technology offers in real-time.

TARGET MARKET
a. demographic and geographic characteristics
The consumer sector that has a monthly income has used technology before, and
has a hectic or excessively busy schedule to keep in their everyday lifestyles is the
target market to be chosen. The majority of the age group in our target market is
anyone with a driver's license who also owns a car; this would be anyone who is at
least seventeen years old (with a guardian) for a car, 18 years old for unrestricted
ownership of a car, and over 21 for the ownership of freight vehicles or buses
(Fortune Business Insights, 2022).

b. market wants (psychographic/lifestyle)

The target market is the middle-aged demographic, which respects deadlines and
is more adaptable. Businesses make up one-third of clients, and they have
overwhelmingly praised services. The app's consumer uptake has been
"exponential." (Khan, 2019)
c. what they buy (behaviorist)
Fuel delivery will assist the target market in a variety of ways, including convenience
for drivers and time savings for time-constrained customers who won't have to go far
to fill up or endure lengthy queues at gas stations. High-end clients will also be able
to schedule fill-up periods for their fleets of vehicles (Meddings, 2020). Fuel
distribution will also give users dependability by confirming that the proper fuel
dosage has been supplied utilizing the real, cutting-edge flow meters installed in their
specifically constructed trucks.
d. where they can be reached (media choices etc.)
Those who require gasoline or diesel wherever they go are the most important
consumer category to target. These customers favor using the current trending apps.
Customers can use their using phone to pay at a gas station or after stopping by
thanks to these cutting-edge mobile phone applications (Nalawade, 2020).

Communication Mix
MINIMUM of five suggested communication mixed activities to reach the
target market and achieve the marketing objectives
Utilizing the LinkedIn Platform would give Fuel Delivery a more focused experience
from a business-to-business standpoint, allowing the company to target businesses
based on a range of factors, including their locations, staff counts, and emerging
markets or industries (Bailey, 2015).
There should always be communication going on with the staff abroad to help them
understand what needs to be done and how they should go about it. Communication
is highly vital between employees and customers, especially if it's a global
corporation (Alalwan et al., 2017).
Before entering the global market, Fuel delivery should conduct pre-launch
advertising online and directly to their target market.
Fuel delivery uses a variety of cutting-edge marketing strategies, including social
media campaigns, promotions, and a significant investment in brand recognition
through the use of celebrities (Bekuzarova, 2022). Examples of some of Fuel
delivery's freebies include the night owl reward, which is given to users who utilize
the service after midnight, money awards for recommending the app to friends, as
well as several holiday certificates.
When Fuel Delivery first began its operation, the company concentrated on social
media sites like Facebook, Instagram, Twitter, and billboards throughout city; the
same marketing strategies should be implemented . The majority of online
enterprises, such as fuel delivery, became in demand during the global pandemic
condition of Covid-19 as the current century focuses on social media platforms
(Bleier & Eisenbeiss, 2015). Last but not least, our distinctive and recognized fuel
delivery truck or van is crucial to the promotional segment.