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  • Pricing Epipen Case Assignment Questions

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    Mylan, the maker of EpiPen, has faced significant criticism over rapid price increases for the life-saving allergy treatment. The document discusses pricing strategies for EpiPen and questions for the CEO to consider regarding pricing across countries and potential policy changes. It asks what the CEO should do about the criticism, risks of different plans, whether international price variations are reasonable, impacts of consistent pricing, potential changes to Mylan's pricing policy or discount structuring, and the biggest risk faced by the CEO.

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    Mylan, the maker of EpiPen, has faced significant criticism over rapid price increases for the life-saving allergy treatment. The document discusses pricing strategies for EpiPen and questions for the CEO to consider regarding pricing across countries and potential policy changes. It asks what the CEO should do about the criticism, risks of different plans, whether international price variations are reasonable, impacts of consistent pricing, potential changes to Mylan's pricing policy or discount structuring, and the biggest risk faced by the CEO.

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    19 views1 page

    Pricing Epipen Case Assignment Questions

    Uploaded by

    shireen
    Mylan, the maker of EpiPen, has faced significant criticism over rapid price increases for the life-saving allergy treatment. The document discusses pricing strategies for EpiPen and questions for the CEO to consider regarding pricing across countries and potential policy changes. It asks what the CEO should do about the criticism, risks of different plans, whether international price variations are reasonable, impacts of consistent pricing, potential changes to Mylan's pricing policy or discount structuring, and the biggest risk faced by the CEO.

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    © All Rights Reserved
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    PRICING MANAGEMENT (2022, PGP 2, Term 5)

    Session 7: Pricing Epipen: This is going to sting


    Assignment Questions
    1. What should Heather Bresch do? Why? What risks do you see with this plan of action?
    2. Does the variation in price across countries seem reasonable? What would happen if
    Mylan were forced to make its prices more consistent?
    3. What changes, if any, would you make to Mylan’s pricing policy? Is there a better way
    to structure the discounts?
    4. What is the biggest risk that Bresch faces?
    Note: To answer the questions please refer to additional reading material and
    concepts from relevant and credible sources. The groups shall be evaluated more on
    intent, effort and approach rather than a right or wrong. All the best!

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