Tishana Thompson

10-6
Mrs. Henry Gordon

Focus question #2

a) Outline 2 ways in which advertisements may be used by manufactures to persuade consumers to

purchase their product.
ans: Catch phrase and emotional appeal

b) Identify 3 persuasive statement found in the advertisement above

Ans: buy 2 get 1 free, big savings for you and bears sings 3 different carols

c) State 3 benefits that the company will gain from displaying the advertisement
Ans: increase in sales thus the increase in production, more income and can enable the manufacturer or
seller to expand his/her market

d) State 3 important pieces of information that are omitted from the advertisement
Ans: price, sizes and colours and brand name

d ii) the omission of the information at (d) above violates one of the rights of the consumers. Name the
right violated.
Ans: the right to be informed and protected

e) Suggest 6 important factors that home makers should consider before purchasing the item advertised
above.
Ans: is it safe
Ans: would it disturb the household
Ans: is it within your budget
Ans: is it needed or necessary to be bought
Ans: is it child proof
Ans: can it be refunded