Translated from Spanish to English - www.onlinedoctranslator.

com

MARKETING

BY: Luis Bedoya

CODE: 1,016,057,455

• The 9P'S

Price

The price of the product or service continues to be a fundamental factor for the vast majority of
customers. When we are unable to differentiate ourselves from our competition, price always
becomes the deciding factor.

Product

The product is one of the most important variables since it is the good or service that satisfies a
need. This will result in a positive or negative user experience. The chosen product must be
sufficiently novel and simple to outperform the competition and, also, to be understood by any
user.

Promotion

It consists of all the efforts that the company carries out so that this product achieves greater
success and notoriety. The promotion is to present the product to future customers.

Square or place

In many cases, distribution channels are the forgotten ones of marketing and it should not be
like that, because logistics is essential for a business to be successful with its products.

Personal

offering the service is part of the customer's shopping experience, so it has a direct impact on the
quality of the service. The success of the company in this regard will be to form a good team that
is clear about the client's needs and knows how to satisfy them.

Processes

They are the method that the company uses to provide a service. That is, how the customer is served and
what differential value the company has at this point.

Palpability

It is about the company providing "evidence" that confirms the quality of its service to the customer. For
example: videos, photographs, opinions, recommendations ...

Participation

In order for the user to feel part of the brand, always try to emphasize participation. It is advisable
to create both online and offline communities in which users can participate and collaborate with
your brand. In this way, you will achieve loyalty.
Predict

This consists of identifying and attracting customers based on the quantitative values already
collected. For this, there are monitoring tools.

• The 4C's

Consumer

The main needs in your daily life are studied and understood, with the aim of creating or selling a
desirable and unique product. Here they also evaluate the correct market (an untapped niche)
and the type of customer that best suits what the brand wants to grant. The aim is to offer
something profitable in the eyes of the users and in the company's plans.

cost

It is the analysis of the price that represents for the consumer the fact of satisfying their
needs. Today, they have hundreds of brand options and various channels to review them.

Convenience

It refers to the place within the marketing strategy. However, now it is different, since it is
much more customer-oriented and focuses on what they are willing to do to buy a product.

Communication

It is the key to any business and without it no strategy would be effective. Compared to promotion
(of the 4P mix), communication is oriented towards interaction with consumers.

• The 4 V's

Validity

This concept is the result of a triple leap: from product to customer and from customer to validity.

Value

Today's consumers do not choose based solely on price, so any digital marketing mix strategy
that wants to be effective must go one step further and add value.

Virtual place

Consumers buy more and more over the Internet, which is why the new distribution
models necessarily go through the Internet.

Virality

The promotion of products and services in the digital marketing mix goes through virality.
 • The 4 E's

Experience, that replaces the product in the 4P model.

Exchange, instead of price.
Everyplace (Omnipresence), instead of place.
Evangelization (Engagemently), that comes from the promotion.

THE 5 L'S

• LINK
• COST LEADERSHIP
• LEAD MANAGMENT
• SETTLEMENT
• LANDING PAGE