Quantitative vs Qualitative Data

Definitions and Uses Cheat Sheet

Quantitative Qualitative

Data that can be Non-numerical data

numerically analyzed that describes
Definition
and quantified into qualities, opinions, or
hard facts. feelings.

Online, in-person, and

Open-ended survey
phone interviews or
questions, unstructured
Collection surveys with closed-
interviews, focus
Methods ended questions,
groups, observation,
controlled experiments,
and more
and more

Formulating
Drawing conclusions
hypotheses and
through larger-scale
Best For gathering detailed
studies, conducting
information from
statistical analyses.
smaller groups

Statistical analysis Manual analysis

through charts, tables, through grouping of
Analysis
and statistical common themes and
programs. other methods.

Question "Did you buy ice cream "Why did you buy ice
Example today? 1) Yes 2) No" cream today?"

"I saw ice cream on

67% of respondents sale by the checkout
Data Example bought ice cream and it was an impulse
today. buy. I wanted to treat
myself."

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