Assignment Brief

Level 6 Leading Strategic Change

June 2020
General overview – word count
The recommended word count for this assignment is 4,000 words (-/+ 10% tolerance, i.e. your submission should
not be less than 3,600 words and no more than 4,400 words). Please be aware that markers are instructed to stop
marking when the maximum word count is reached. NOTE – your Table of Contents, all Appendices and the
References list are all excluded from the overall word count.
Please refer to the Assignment Style Guide for further guidance on the accepted format of your assignment

Context

Choose a company (or context) with which you are familiar. Ideally, it should be based on a real company which
can include a small company that is not well known or a large national, multinational or global organisation.

All of your answers must be based on this organisation. You must be able to easily obtain the required
background information to enable you to respond to the Tasks. In answering the Tasks, you should assume the
role of the Chief Executive Officer (CEO) of the company.

You must provide a one-page summary of background information on your chosen organisation (200 words).
This must include:

▪ Name of the organisation

▪ Size of organisation
▪ Main markets where it operates (geographical locations)
▪ Examples of products and services
▪ Key competitors
▪ Main customer segments

In addition to the above, you can include any other information which might be useful for the marker to help
them understand the context of your answers. Your organisation summary is not included in the overall word
count.

NOTE - The organisation summary must be completed and must accompany the submission otherwise
the assessment cannot be marked.

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Assignment tasks
When answering these questions assume that the company is approaching the end of its long-term strategic plan
and you are expected as CEO to lead the organisation in the planning and developing of a new strategic plan.

a. Analyse the role of the CEO in creating a new strategic plan and corporate
objectives for your chosen organisation. (12 marks)
Task 1 25 marks
b. Recommend and justify the practical steps and initiatives the CEO can
undertake to ensure all staff are involved in the process. (13 marks)

a. Evaluate an opportunity for change, using a range of internal and external

information, that supports the organisation’s strategic plan and objectives.
Task 2 25 marks (13 marks)
b. Propose a suitable plan to lead the change successfully, referring to relevant
models within your answer. (12 marks)

Conduct a stakeholder analysis of those parties affected by the change (identified

Task 3 25 marks in task 2) using the Mendelow matrix (1991) and propose methods of meeting
stakeholder expectations.

As CEO, critically evaluate the different forms of strategic leadership style and
Task 4 25 marks
propose how you may need to develop your own leadership style.

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