HOW TO FINANCE YOUR START-UP

Christophe Bonnet

THE STRUCTURE OF AN EXECUTIVE SUMMARY

Note: The pitch (oral presentation of about 10 min) should include the same points

Enterprise name and logo:

Mission (one sentence):

Name of the lead entrepreneur:

Financing stage:

Amount of funds required:

Pre-money value (optional):

BRIEF SUMMARY

(about 5 lines)

EXECUTIVE SUMMARY

(about 5 lines for each paragraph below)

MANAGEMENT

THE CLIENT’S PROBLEM

PRODUCTS/SERVICES

TARGET MARKET

BUSINESS MODEL

CLIENTS

SALES/MARKETING STRATEGY

COMPETITORS

COMPETITIVE ADVANTAGES

KEY NUMBERS

Sales and profit estimates over 4-5 years: