International marketing

Table of Contents
I. Introduction....................................................................................................................................1
II. Discussion......................................................................................................................................1
A. Expansion plans Into Nigeria and New Zealand........................................................................1
B. Selection of A Geographical Location for New Offices............................................................2
C. Risks Associated with Both Countries.......................................................................................3
D. Suitability of the Chosen Countries............................................................................................5
III. Recommendations:.....................................................................................................................7
IV. Conclusion..................................................................................................................................7
V. References......................................................................................................................................8
 I. Introduction
In the context of international marketing analysis, an organization is evaluating and forecasting the

size of a certain existing market, as well as the size of that market in the future. An organization's

strengths, weaknesses, opportunities, and dangers in a specific market can be discovered through the

process of doing a market analysis (Eshov, 2020). Transurban Group, one of Australia's largest road

construction and maintenance firms, is profiled in this study. Several clientele who were able to

profit from the organization's services have given the corporation high praise. The Australia-based

Corporation has won contracts in a variety of countries. Transurban's main goal is to provide a mode

of transportation for the general people that is both safe and dependable. New markets in Nigeria

and New Zealand are on the horizon for it (Papadopoulos, 2022). This paper includes the company's

plans for expansion, including a suitable location for new offices in both nations, the dangers that

may be encountered, and the rationale for selecting these two countries as locations for new offices.

II. Discussion

A. Expansion plans Into Nigeria and New Zealand

The company conducted an extensive study on Nigeria and New Zealand to ensure that its expansion

plans would go as planned. The company's manufacturing and production services will be extended

to Nigeria and New Zealand. Free trade agreements between Australia and other nations are

facilitated by the presence of trade agreements between Australia and New Zealand. The company's

expansion goals are made easier by the fact that it is a registered Australian corporation (Pearce,

2019). CPTP, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership, has

brought Australia and Nigeria closer together by allowing duty-free access to each other's markets

for products and services. There are no taxes on items sold in Nigeria under this arrangement,

therefore the company is allowed to create new offices there (P Messerli, 2019).
The company plans to expand its operations in New Zealand and Nigeria because of the close

exchange rate between the Australian dollar and the currencies of both countries, which means that

the firm will be able to reduce its production costs, as the cost of raw materials and labour will be

cheap, and maximise its profits from its activities in Australia (Pearce, 2019). The company intends

to expand into the existing markets in Nigeria and Additional Zealand by offering new services.

Since both countries have their own Australian High Commission, the company's expansion plans

are made easier because it can take advantage of any tariff benefits available to Australian

businesses. It's easier and cheaper to create a road network in Nigeria and New Zealand than in other

countries, which is why these two countries have been chosen. One of Africa's fastest-growing

countries, Nigeria, is a great place for your company to expand its consumer base. If Nigeria can

establish a comprehensive road network, the entire continent of Africa will be watching our growth

and construction (GO Carvalho, 2021).

It is important to consider the political stability of Nigeria and New Zealand as a factor in the

company's expansion to these two countries, as this provides a stable market opportunity for the

firm's product in a country that has a long history of good relations with Australia and political

stability (Eshov, 2020).

B. Selection of A Geographical Location for New Offices

The company must take into account a number of issues that could affect its operations and market

share when deciding on a site. The company decided to locate in Auckland, New Zealand, for a

variety of reasons. Auckland's high density as the country's largest metropolis offers a diverse

spectrum of potential customers, and the city's expanding its services increases the likelihood of the

company opening more than one location there (Ayob, 2019).

One of Africa's most resource-rich nations, Nigeria is located in western Africa and is ideal for the

development and launch of a new initiative there. Because of the abundance of natural resources in
the country, the corporation can save money on the procurement of materials that are essential to the

construction process. There are many educated people in Nigeria, thus extending the services to the

country will be a lot easier as there is a large number of well-educated people in the country itself.

Settling down in Nigeria, Africa's most populous country would ensure that the company may

recruit some laborers who will work as casual laborers and aid to ensure that the task is

accomplished within a short amount of time, making Nigeria an ideal location for business (Pearce,

2019).

C. Risks Associated with Both Countries.

There are a number of hazards that the company faces when it ventures into the two countries. As a

result, the company would face an extremely difficult time entering the Nigerian market because of

the high level of brand loyalty to Atlas Arteria, Distinct Infrastructure Group and WEQ, as well as

the John Laing Group, which are all well-known and well-established in the country. Due to the

ever-changing nature of exchange rates, the company is exposed to a significant risk of having to

convert income earned abroad at a rate that is less than what it had budgeted for (Ayob, 2019).

If the government of a country decides to ban a product that the company or the Australian embassy

has no control over, the company suffers political and country risks.Shipping problems are an

additional risk that arises with the opening of new outlets in different countries. The products of the

company may be damaged or stolen during the transportation process, resulting in losses for the

company. The company faces a daunting burden when it comes to deciphering international

legislation, tax codes, and licensing procedures when it sets up shop in new nations (Buerki, 2021).

The mission of the Transurban Group is to provide assistance to the neighborhood in which it

operates by making environmentally friendly transportation and educational opportunities available

to all residents of the neighborhood. The organization is collaborating closely with the local
communities in order to strengthen the dependability of the services that it provides, as well as to be

in a position to effect positive change in society (Carrigan, 2019). The creation of work possibilities

for residents of the area plays an essential part in the growth and development of the communities as

well as further advancements toward the goal of achieving the objectives in the future. The company

would have to find a common ground in order to open new offices in both countries because of the

cultural disparities between the two countries (Papadopoulos, 2022).

 D. Suitability of the Chosen Countries
Item of Research Findings

Status of the Trade agreement with Australia Trade Agreement between Australia and New

Zealand; Comprehensive and Progressive

Agreement for Trans-Pacific Partnership

between Australia and Nigeria. Australia and

New Zealand have an economic and trade

relationship that is closer than that between

Australia and Nigeria (Aitkin, 2019).

Value of local currency versus the Australian The exchange rate for one Australian Dollar is

one New Zealand Dollar and a half. The

dollar
exchange rate for one Australian Dollar is

equivalent to 296 Nigerian Dollars.

Existence of an Australian embassy or consular Both the city of Auckland in New Zealand and

section, its size and significance the city of Toronto in Nigeria each have an

Australian high commission (D Hall, 2019).

General relationship between the two countries Both Australia and New Zealand have strong

bilateral contacts in the areas of trade,

migration, and defense, making them ideal

allies. The economic partnership between

Nigeria and Australia is very successful (GO

Carvalho, 2021).
 What are the regulations for international firms In order to legally conduct business in either

to set up their operations in the chosen country country, a corporation needs to first become

registered, demonstrate compliance with

applicable rules and regulations, obtain an

operating licence, and fulfil any tax obligations

(Eshov, 2020).

Since Australia already has a trade agreement with New Zealand's government that permits any

lawful provider of goods or services from one of the nations to operate freely and under fair

competition in the other country, the firm in New Zealand will gain a lot of advantages. When it

comes to New Zealand's currency exchange, even though the exchange rate fluctuates, it is more

likely that the Australian dollar is slightly stronger than the New Zealand dollar (Эшов, 2020).

Because of the trade agreement, the presence of an Australian embassy in Auckland is helpful to the

company's operations because it can alert it to suspicious activity in the market. Another reason why

Auckland is a great location for a new business is that goods may be imported from Australia and

New Zealand without a lot of paperwork (Ardichvili, 2020).

As members of the Commonwealth and United Nations Security Council, both countries have

worked together to promote peace, prosperity, and democracy. Counter-terrorism and the fight

against violent extremism are also joint endeavours between Australia and Nigeria (Letts, 2018).

If you are looking to develop your business, Australia is a great option duty-free goods can be traded

between the two nations as part of the Comprehensive and Progressive Agreement for Trans Pacific

Partnership. In addition to a bigger profit margin, the company will receive more Australian dollars

throughout the exchange process because 1 AUD is swapped for 296 NIG (P Messerli, 2019).
 III. Recommendations:

As a growing country, hiring in Nigeria or New Zealand is one of the best investments a company ca

n make, allowing it to enter the market at a more advantageous level. The presence of brokers who c

ould mislead the organisation, as well as corruption, which is rampant in many African governments,

should be taken into consideration before enrolling in the country. Additionally, the firm should foc

us on creating more schools in underserved areas of the nation (Buerki, 2021).

IV. Conclusion

A worldwide market analysis was conducted for the Transurban Firm, an Australian road operator

company that plans to expand its operations to New Zealand and Nigeria. It was determined that

trade agreements between the nations were taken into account, as well as exchange rates, Australian

embassy presence, and international rules that a company must adhere to in order to open up a

branch office in the selected countries (GO Carvalho, 2021). As a result of the foregoing

considerations, New Zealand is the best option for expansion for the company in relation to Nigeria

and Australia, as a result of the following: New Zealand and Australia's closer Economic Relations

Trade Agreement allows any legally registered company in either country to operate without the

need for another license, a superior advantage to that of the Australia-Nigeria relationship, which

necessitates an additional license to operate in both countries.

The company's expansion to New Zealand would reduce the risk of its products being vandalized,

stolen, or lost because the countries are neighbors. Even if the exchange rate fluctuates, the company

will benefit from Australia's somewhat stronger currency than New Zealand's. The local toll-road

The need for operators in New Zealand is similar to the demand in Australia, therefore the company

is able to adapt to the needs of its customers (Letts, 2018).

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