A MINI PROJECT ON AUTOMOBILE INDUSTRY

COMPANY : Tata Motors

Tata  Motors Limited is an Indian multinational automotive manufacturing company,
headquartered in the city of Mumbai, India which is part of Tata Group. The company
produces passenger cars, trucks, vans, coaches, buses, luxury cars, sports cars, construction
equipment.[4]
Formerly known as Tata Engineering and Locomotive Company (TELCO), the company was
founded in 1945 as a manufacturer of locomotives. The company manufactured its first
commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata
Motors entered the passenger vehicle market in 1988 with the launch of the TataMobile followed
by the Tata Sierra in 1991, becoming the first Indian manufacturer to achieve the capability of
developing a competitive indigenous automobile.[5] In 1998, Tata launched the first fully
indigenous Indian passenger car, the Indica, and in 2008 launched the Tata Nano, the world's
most affordable car. Tata Motors acquired the South Korean truck manufacturer Daewoo
Commercial Vehicles Company in 2004. Tata Motors has been the parent company of Jaguar
Land Rover since the company established it for the acquisition of Jaguar Cars and Land
Rover from Ford in 2008.
Tata Motors' principal subsidiaries include British premium car maker Jaguar Land Rover (the
maker of Jaguar and Land Rover cars) and the South Korean commercial vehicle
manufacturer Tata Daewoo. Tata Motors has a construction-equipment manufacturing joint
venture with Hitachi (Tata Hitachi Construction Machinery), and a joint venture
with Stellantis which manufactures automotive components and Fiat Chrysler and Tata branded
vehicles. On Oct 12, 2021 private equity firm TPG invested $1 billion in Tata Motors' electric
vehicle subsidiary.[6]
Tata Motors has auto manufacturing and vehicle plants
in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, as well as in
Argentina, South Africa, the United Kingdom, and Thailand. It has research and development
centres in Pune, Jamshedpur, Lucknow, and Dharwad, India and South Korea, the United
Kingdom, and Spain. Tata Motors is listed on the BSE (Bombay Stock Exchange), where it is a
constituent of the BSE SENSEX index, the National Stock Exchange of India, and the New York
Stock Exchange. The company is ranked 265th on the Fortune Global 500 list of the world's
biggest corporations as of 2019.[7]
On 17 January 2017, Natarajan Chandrasekaran was appointed chairman of the company Tata
Group. Tata Motors increased its UV market share to over 8% in FY2019.[8]

History[edit]

Tata Sierra (1991-2000)
Tata Sumo (1994–2019)

Tata Motors was founded in 1945, as a locomotive manufacturer. Tata Group entered the

commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz of Germany.
After years of dominating the commercial vehicle market in India, Tata Motors entered the
passenger vehicle market in 1991 by launching the Tata Sierra, a sport utility vehicle based on
the Tata Mobile platform. Tata subsequently launched the Tata Estate (1992; a station
wagon design based on the earlier Tata Mobile), the Tata Sumo (1994, a 5-door SUV) and
the Tata Safari (1998).

Tata Indica (first generation)

Tata launched the Indica in 1998, a fully indigenous Indian passenger car tailor-made to suit
Indian consumer needs though styled by I.D.E.A, Italy. Although initially criticised by auto
analysts, its excellent fuel economy, powerful engine, and an aggressive marketing strategy
made it one of the best-selling cars in the history of the Indian automobile industries. A newer
version of the car, named Indica V2, was a major improvement over the previous version and
quickly became a mass favourite. Tata Motors also successfully exported large numbers of the
car to South Africa. The success of the Indica played a key role in the growth of Tata Motors.[9]
In 2004, Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit, Daewoo
Commercial Vehicles Company, later renamed Tata Daewoo.[10]
On 27 September 2004, Ratan Tata, the Chairman of Tata Motors, rang the opening bell at
the New York Stock Exchange to mark the listing of Tata Motors.[11]
In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach
manufacturer Hispano Carrocera.[12] Tata Motors continued its market area expansion through the
introduction of new products such as buses (Starbus and Globus, jointly developed with
subsidiary Hispano Carrocera) and trucks (Novus, jointly developed with subsidiary Tata
Daewoo).
In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to
manufacture fully built buses and coaches.[13]

In 2008, Tata Motors acquired the English car maker Jaguar Land Rover, manufacturer of the
Jaguar and Land Rover from Ford Motor Company.[14][15][16][17]
In May 2009, Tata unveiled the Tata World Truck range jointly developed with Tata Daewoo;
[18]
 the range went on sale in South Korea, South Africa, the SAARC countries, and the Middle
East at the end of 2009.[18]
Tata acquired full ownership of Hispano Carrocera in 2009.[19]
In 2009, its Lucknow plant was awarded the "Best of All" Rajiv Gandhi National Quality Award.[20]
In 2010, Tata Motors acquired an 80% stake in the Italian design and engineering company Trilix
for €1.85 million. The acquisition formed part of the company's plan to enhance its styling and
design capabilities.[21]
In 2012, Tata Motors announced it would invest around ₹6 billion in the development of Futuristic
Infantry Combat Vehicles in collaboration with DRDO.[22]
In 2013, Tata Motors announced it will sell in India, the first vehicle in the world to run on
compressed air (engines designed by the French company MDI) and dubbed "Mini CAT".
In 2014, Tata Motors introduced first Truck Racing championship in India "T1 Prima Truck
Racing Championship".
On 26 January 2014, the Managing Director Karl Slym was found dead. He fell from the 22nd
floor to the fourth floor of the Shangri-La Hotel in Bangkok, where he was to attend a meeting of
Tata Motors Thailand.[23]
On 2 November 2015, Tata Motors announced Lionel Messi as global brand ambassador at New
Delhi, to promote and endorse passenger vehicles globally.[24]
On 27 December 2016, Tata Motors announced the Bollywood actor Akshay Kumar as brand
ambassador for its commercial vehicles range.[25]
On 8 March 2017, Tata Motors announced that it has signed a memorandum of understanding
with Volkswagen to develop vehicles for India's domestic market.[26][27]
On 3 May 2018, Tata Motors announced that it sold its aerospace and defence business to
another Tata Group Entity, Tata Advanced Systems, to unlock their full potential.[28]
On 29 April 2019, Tata Motors announced a partnership with Nirma University in Ahmedabad to
provide a B.Tech. degree programme for employees of its Sanand plant.[29][30]
On 24 March 2020, Tata Motors Ltd announced that it would spin off its passenger vehicles arm
as a separate unit within the company.[31][32]
On 5 March 2021, Tata Motors’ shareholders approved hiving off its passenger vehicles business
into a separate entity.[33]
In August 2021, as a complimentary reward for Indian olympians who finished closed fourth
in Tokyo Olympics 2021 and missed the place for Bronze, the company planned to recognise the
efforts by gifting Altroz hatchback.[34]
On 23 August 2021 Tata Motors announced it will launch its mini SUV Punch in the ongoing
festive season.[35]

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MB20205 -LEGAL AND BUSSINESS ENVIROMENT

INTR0DUCTION
Tata Motors Limited is one of the India's largest multinational automobile manufacturing

BY

SANJANA ( RA2152001010052)
VENKATA SUBBA REDDY ( RA2152001010018)
BARUN ( RA2152001010028)
SUBMITTED TO
DR .K. SANTHANA LAKSHMI
SRM COLLEGEOF MANAGEMENT
KATTANKULATHUR -603203

company with 42 billion USD turnover. The company is a leader in development of

commercial vehicles, such as sports vehicles, trucks, defense vehicles and cars. Tata
Motors is part of the Tata group of companies founded in 1868 by Jemsetji Tata. The
company is mainly located at India, Italy, Korea and UK. It has sales in more than 175
countries around the globe.

Executive Summary
Tata Motors is launched in 1945 as Tata Engineering and Locomotive Company Limited, for
producing locomotives and other engineering products. Its first commercial vehicle was
manufactured in 1954 with Daimler-Benz AG, ended in 1969. In 1991 with launch of the Tata
Sierra it entered in the passenger vehicle market. Its first passenger car Tata Indica was
launched in 1998 and it also launched the world’s cheapest car Tata Nano in 2008. Now it is
involved in design, development, manufacturing and sales of vehicles and its parts. This is a
second largest bus manufacturing company and fourth largest truck manufacturing company
in the world…show more content…
They innovated many technically superior buses with comfort, safety, reliability and
profitability.
Customer-centric approach of Tata Motors has led to the development of vehicles with
technology rich design, features and interiors, such as premium compact car Zest,
Hatchbacks Bolt and GenX Nano cars.

At Tata Motors, they have the different units for design and development of their products.
The design unit located at Coventry, UK is specialized in working on clay models, digital
models and alias models. Other unit located at Turin, Italy is specialized in architecture, style,
packaging and surfacing. And another unit located at Pune, takes…

COMPANY INTRODUCTION
Tata Motors Limited was formerly known as Tata Engineering and Locomotive
Company(Telco). It is among the top multinational Automotive company, which is
manufacturing personal, commercial, and military vehicles. Its headquarter is
situated in Mumbai, India.
In the Financial year, 2017-2018 its market share was closer to 44% in the Indian
domestic commercial vehicles. In the passenger vehicle sales, its share was 6.39%.
It’s among the top 5 passenger vehicle manufacturers by share.

Tata Motors was founded in 1945 and started its operations as a manufacturer of
locomotives. After 9 years in 1954, In collaboration with Daimler-Benz AG,
manufactures its first commercial vehicle in history; its partnership with Daimler-
Benz AG was ended in 1969.
In 1988, Tata Motors started the manufacturing of passenger vehicles, with the
launch of the model Tata Mobile and after that Tata Sierra in 1991, and become the
first Indian automobile company to manufacture a fully indigenous automobile.
After the successful lunch of Sierra, In 1998, Tata Motors launched the first fully
indigenous passenger car named Indica in India, and in 2008 it launched the Tata
Nano, which is also promoted as the world’s cheapest car. Tata Motors also
expands its portfolio in commercial vehicles by launching lighter trucks, called LCV
(Light Commercial Vehicles), which would lead to the appearance of the first light
truck, the Tata 407. It also started exporting cars to South Africa.
Tata Motors has its own manufacturing and assembly facilities in Jamshedpur,
Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, and also outside the
country as in Argentina, South Africa, Great Britain, and Thailand. It has also R&D
centers in Pune, Jamshedpur, Lucknow, Dharwad, South Korea, Great Britain, and
Spain.
The company grew within the South Asian continent, achieving great success. In the
year 2004 Tata Motors listed on the stock market BSE and became the most
important corporation in India. On 27 September 2004, it also listed on the New York
Stock Exchange.

In the same year, it acquired the South Korean company Daewoo’s truck

manufacturing unit and named as Tata Daewoo. Its expansion goes beyond its

borders, in 2005 it acquired 21% of the shares of the Spanish bus and coach

manufacturer company Hispano Carrocera SA. And jointly developed the buses

named Starbus and Globus.

The current position

The company started steadily growing year after year, indicating the figures that it
achieved in the last financial year by the growth of 23.17% in its commercial vehicle
segment, which in real numbers would be that they amounted to 3,76,456 units.
In the car segment, Tata overtook Honda Cars India to become the fourth-largest
automaker in India. With the launch of new models of its British subsidiary Jaguar
Land Rover also recovered its profitability and increased its market shares.

TATA MOTORS recently introduced an electric version of the world’s cheapest

vehicle. Named NANO EV, the model marks the entry of the Indian company in the
segment of ecologically correct automobiles. According to the manufacturer, the
model has 40 kW (54 hp) of power, being powered by lithium-ion batteries.
Official data says it accelerates from 0 to 100 km / h in less than 10 seconds and
can reach 110 km / h. Its autonomy would reach 160 km. In 2010 the automaker
presented a new crossover called TATA ARIA. The model brings a new platform,
called X2, where the brand privileges the comfort of the passengers, without
abandoning characteristics that take it to the off-road. Another highlight of the model
is to be the first vehicle of the automaker to come equipped with stability control
(ESP).

Company background
 by the Indian government. However, much of the company’s
poor performance was a result of many factors. Tata Motors was a
 division of the Tata Group, which was India’s largest corporation, owning more
than 90 companies spanning seven business sectors (chemicals, information
technology and communications, consumer products, engineering, materials,
services, and energy). In 2012, the corporation had operations in over 80
countries, and it had gross revenues of $83.5 billion in 2011. The company’s
gross revenues dipped to $96.8 million in fiscal 2013, after having reached
$100 million in 2012. Nearly 60 percent of the Tata Group’s revenues were
generated outside India. The Tata Group was a powerful symbol of India’s
emergence as a world economic power and was India’s largest private-sector
employer, with over 425,000 employees .
 However, in 2013 and 2014, the company’s namesake brand slid into a decline,
both domestically and internationally, with the company eventually losing its
number-three rank in automobile sales in India to Honda. Also, the company’s
sales of commercial vehicles declined in 2013 and 2014, causing the company
to drop from fourth-largest seller of commercial vehicles to fifth. Some of the
company’s poor performance could be attributed to poor macro-economic
conditions in India, increasing competition, and a variety of other external
factors such as the possible elimination of diesel subsidies

Current legal issuses

.

Tata Motors suffered from product portfolio, quality and service

responsiveness issues besides drag from some "legacy" passenger car
product lines leading to an adverse impact on the brand, according to
ousted Tata Sons Chairman Cyrus Mistry.

Facing a shareholders' voting on December 22 in an EGM (Extraordinary

General Meeting) called by Tata Sons to oust him as director of Tata
Motors, Mistry also said the company's cash cow Jaguar Land Rover (JLR) is
at a critical juncture facing "many challenges" as well as opportunities.

"Apart from product portfolio issues, Tata Motors Ltd (TML) suffered from
issues relating to quality and service responsiveness, all having an adverse
impact on the brand," Mistry wrote to shareholders while seeking their
support.

He said the company was unable to come up with new products in a very
competitive Indian passenger vehicles market.
"During the last four years, the market has become significantly
competitive, with over 5 MNCs (multi-national companies) launching over
50 new products. In this time, TML has launched only 2 new products, the
Bolt and Zest, which were an evolution of the past design language," he
said.

Other models such as the Manza, Vista and Safari Storme were seen as
only facelifts, he added.

The existing product pipeline needed a great deal of work to ensure the
company had aspirational products going into the future, Mistry said.

"Lastly we had had some legacy passenger car product lines" which had a
large negative contribution and suffered from large discounts in the
marketplace further eroding market share and brand perception," Mistry
said.

Commenting on after sales and service, he said: "Apart from the product
portfolio issues, TML suffered from issues relating to quality and service
responsiveness, all having an adverse impact on the Brand."

Conclusion
Tata Motors is an overall strong company that has found strength and
expansion through its parent company, Tata Group, but also through its
numerous acquisitions and mergers. Although Tata Motors stock prices
have fallen since the start of the 2008 year due to suggestions
that Tata Motors is overreaching by adding luxury brands to ...