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  • Lovemarker-Worksheet - Marketing de Boca A Boca

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    Paúl
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    The Lovemarker is a tool that measures a brand's emotional heat across three characteristics - Mystery, Sensuality, and Intimacy - to determine whether it has achieved Lovemark status. Users score brands on 12 dimensions related to Respect, with 2 points for "Hot", 1 for "Warm", and 0 for "Cold". A score of at least 25 is needed for Lovemark consideration, while 0-36 is a Commodity and 37-40 is a Brand. Lovemarks inspire deep loyalty by fulfilling human needs for these three qualities at a high level.

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    The Lovemarker is a tool that measures a brand's emotional heat across three characteristics - Mystery, Sensuality, and Intimacy - to determine whether it has achieved Lovemark status. Users score brands on 12 dimensions related to Respect, with 2 points for "Hot", 1 for "Warm", and 0 for "Cold". A score of at least 25 is needed for Lovemark consideration, while 0-36 is a Commodity and 37-40 is a Brand. Lovemarks inspire deep loyalty by fulfilling human needs for these three qualities at a high level.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    19 views1 page

    Lovemarker-Worksheet - Marketing de Boca A Boca

    Uploaded by

    Paúl
    The Lovemarker is a tool that measures a brand's emotional heat across three characteristics - Mystery, Sensuality, and Intimacy - to determine whether it has achieved Lovemark status. Users score brands on 12 dimensions related to Respect, with 2 points for "Hot", 1 for "Warm", and 0 for "Cold". A score of at least 25 is needed for Lovemark consideration, while 0-36 is a Commodity and 37-40 is a Brand. Lovemarks inspire deep loyalty by fulfilling human needs for these three qualities at a high level.

    Copyright:

    © All Rights Reserved
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    of 1

    THE LOVEMARKER

    RESPECT
    The Lovemarker is a creative insight
    generator that measures emotional
    PERFORMANCE TRUST REPUTATION

    WARM

    WARM

    WARM
    COLD

    COLD

    COLD
    HOT

    HOT

    HOT
    heat from the three characteristics of
    Lovemarks: Mystery, Sensuality and
    Innovation Reliability Leadership
    Intimacy.
    Quality Sustainability Honesty
    How to use the Lovemarker Service Ease Responsibility
    Score: 2 points for Hot, 1 point for Identity Openness Efficacy
    Warm and 0 points for Cold.
    Value Security
    No Respect, no Lovemark. You must
    score at least 25 Respect points to be
    considered for Lovemark status.

    What your points mean: LOVE


    0 to 36 points = Commodity
    37 to 40 = Brand MYSTERY SENSUALITY INTIMACY

    WARM

    WARM

    WARM
    COLD

    COLD

    COLD
    HOT

    HOT

    HOT
    41+ = Lovemark
    Great Stories Sound Commitment
    Past Present Future Sight Passion
    Taps Into Dreams Smell Empathy
    Myths and Icons Touch
    Inspiration Taste

    Lovemarks Campus

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