GRADE: -----------/30

Name of Student: -----------------------------------------------------------------------------

I.D. Number: -----------------------------------------------------------------------------
Semester: Spring 2022 Date: April
Course Code: MMKT Course Title: Consumer Behavior & Service
Management
Exam Type: Quiz I Duration: One Hour
Instructor’s Name: Dr. Saher EL-Annan

Exam Rules:

 Read the Exam Cover Sheet and the exam questions carefully before you begin your exam.
Ignorance of any rule will not be accepted as an excuse for any violation.
 Possession of Mobile phones and/or other similar devices are not allowed in the exam room;
and if confiscated will result in an F grade on your exam.
 Print your name, ID number and Instructor’s name (if required) on both the Exam Cover
Sheet and the answer booklet.
 When you complete your exam, submit both the Exam Cover Sheet and the exam answer
booklet. Failing to do so could result in your paper not being graded.
 Cheating in any form will result in an F grade on the final course average.
 Leaving the exam room is not permitted before half the allotted exam time.
 Talking and causing chaos during exam time will result in your immediate removal from
the exam room and may also result in an F grade on your exam.
 Insubordination toward instructors or proctors will result in your immediate removal from
the exam room and an F on the final course average.
NB:
 Make-up exams are approved only in emergency situations (hospitalization/death in the
family/accident) and by committee approval.
 Reviewing the graded exam paper requires submission of a written petition and committee
approval.

Good Work
Choose One of the Following Questions: (Ten marks/points)

1. Discuss the three major approaches to studying consumer behavior.

2. Discuss the following three statements:

Consumer behavior is dynamic.

Consumer behavior involves interactions.
Consumer behavior involves exchanges.

3. Discuss the three elements of consumer analysis. Why is it referred to as the

Wheel of Consumer Analysis?