Professional Documents
Culture Documents
political:
1 the number of market share, regarding production of techonolygy in china is increasing.
Political decisions made in China that may affect this industry can therefore have an effect on the
entire world.
2 July2022, swidish government have rlues ans laws about the implementation of recycling
electronics
Economic:
the inflation rate of eletronics is increasing (Covid-19 pandemic, lack of conponents)
Bank of Sweden increase their policy rate, having a big impact on disposable incomes of
customers
The stop in the Suez channel also had a big impact increasing shipping costs while the demand
was higher than ever
Social:
people’s perception of property are changing
Buying a reused products is becoming a lifestyle rather than a stigma
Technology:
computer is more easily accessible and less expensive (customer have higher demands on
computer)
update models and release new ones on the market, saturating the market
e-commerce: omnichannel, both online and offline