Executive summary SIDS - a global problem Target groups Business models

Sudden Infant Death Syndrome is the leading cause SUDDEN INFANT DEATH SYNDROME
of death among babies between 1 month and 1 year LifeTone is a solution many parents have been waiting for. Designed to make their lives easier, LifeTone allows them Gains Gain creators
of age. International Statistics on Morality and Affected Populations to get some rest and catch up on sleep while the baby is being monitored by the device. No more sleepless nights •  Higher rotation of products means higher sales. •  High profit margin of this kind of product.

RETAILER / WHITE LABEL

It is a sudden and silent medical disorder that can spent watching the baby’s every move! •  Returning customers are brand-loyal. •  A 12-month nappy subscription.
happen to an infant who seems to be perfectly healthy. •  New channels of interaction and sales. •  Purchasing the nappies via the app with the delivery to the
global annual years •  Widening the knowledge about the customer. door increases the effectiveness of the loyalty scheme.
SIDS is the third leading cause of death in newborns

New Zealand
•  More customer data (big data storage).

Argentina
Germany
England/
of healthy life lost

Australia

Scotland
Sweden

Norway
Canada

Ireland
Austria

United
France

States
and fills many parents with fear over their children’s

Wales
Japan
Country •  Selling via the app.
(per 100 000 people)
well being.
Pains Pain relievers
LifeTone is a personal health monitoring solutions SIDS 0.56 0.30 1.0 0.81 1.7 1.7 0.75 1.83 1.56 2.20 2.0 1.42 0.81 1.30 2.90 •  Big competition in the retail sector. •  A regularly returning customer.
for babies. It’s a piece of wearable technology and rate 1990 •  The popularity of on-line shopping, •  Savings for the customer (cross-save thanks to the mobile app).
less purchases in physical stores. •  An innovative, high-tech profile.
can be easily attached to a nappy. The device is
synchronised with an app on parents’ smartphones.
SIDS
rate 2005 0.10 0.16 0.23 0.33 0.30 0.30 0.32 0.32 0.38 0.38 0.39 0.43 0.49 0.54 0.80 17.6 •  Similar product prices, the price no longer is the differentiator -
what a customer can buy in one store, they will find in another.
LifeTone sends an alert when the temperature of the
baby’s body changes dramatically. %Change in
SIDS rate -82 -47 -77 -70 -82 -82 -82 - - -83 -81 -70 -40 -58 -72 Gains Gain creators

HEALTH TECH COMPANIES

1990-2005
LifeTone is a life changing solution for parents of •  Owning a unique patented technology. •  A socially-applauded offer (CSR).
•  Having new devices which are compatible with •  A simple technology which can be developed further:
infants and small children bringing them peace of other devices can be connected with the app and the
other products from the client’s portfolio.
mind they need. They can now free themselves from International SIDS Rates, ordered from lowest to highest SIDS Rate in 2005 First baby / overly caring parents  Busy parents Parents into gadgets and novelties  technology can be added to a different device.
worries about the children’s life and enjoy this joyous global annual mortality rate •  Patent rights.
period of their lives. (per 100 000 people) First baby parents are prone to being The parents who are trying not to compromise This group in interested in all kinds of novelty
permanently worried and stressed out about on careers while having children are true solutions for babies. They hope new devices Pains Pain relievers
3.5
SIDS 1990 SIDS 2005 the condition of their child. This group is multi-taskers. Their focus is spread over work will put them in control of parenting and help •  A lot of competitors. •  A regularly returning customer.
3.0 •  Very few people use life-supporting technologies like sleep masks, etc. •  Easy to use by anyone, of any age.
frequently tired and gets very little sleep. and children resulting in very little sleep. them save time and effort.
2.5 •  Low awareness among consumers about life-improving technologies. •  The device saves lives of adults and children.
2.0 •  Potentially perceived as not medical enough by hospitals, or health centres. •  An option of obtaining a medical certificate.

Solution
1.5
PANIC LEVEL PANIC LEVEL PANIC LEVEL
1.0 Gains Gain creators
SLEEP TIME SLEEP TIME SLEEP TIME
•  New revenue streams. •  Product portfolio diversification.

DIAPERS MANUFACTURER
0.5
FATIGUE FATIGUE FATIGUE •  Improving the position on the market. •  Limited availability brings customers to a specific seller.
0.0
•  Improving customer satisfaction. •  Comfort and safety.
•  Widening the knowledge about the customers.
0.2
LifeTone is an innovative way of measuring life parameters during sleep.
•  Creating a loyal customer base.

•  The solution is conveniently small and measures breath, temperature, and pulse.

• A dedicated smartphone app sends notifications to parents if the baby stops breathing or gets
Benefits Pains
•  Customer rotation.
Pain relievers
•  Creating a loyal customer base through online nappy
• 24/7 baby monitoring by the app-connected device. •  Low profit margins. purchases and customer data in the app.
too hot. •  Low knowledge about the customers’ needs. •  Customer behaviour data from the app.

• A patented algorithm developed by our team identifies every irregular breathing pattern. The market • IP-protected algorithm analyses baby’s temperature and
movement.
•  A bond with the retailer makes people unaware
of nappy subscription plans, or buying nappies
directly from the manufacturer.
•  Direct sales via the app.
•  Innovative product which boosts sales.

• Allows parents to get rest when the baby is ill.

• Safe and comfortable to wear. Gains Gain creators
• Memorises the readings and keeps them stored in the app. •  Higher sales. •  It’s not a gadget, but a life-saving device.
Global baby monitors market will exhibit North America •  Target group diversification. •  Provides data for analysis.

LifeTone key features a 4.4% CAGR from 2016 through to 2024, rising
from a valuation of USD 876.8 mln in 2015 to Europe
• All sensitive data is kept safe.
• The application can monitor a group of children.
•  More knowledge about the target group.
•  A patented product in the portfolio.
•  IP-protected.
•  Enriches the offer.

WEARABLES
USD 1.291.8 mln by 2024. •  Owning an application with child health analysis capability. •  Light and easy to carry while traveling.
• The application can be personalized.
LifeTone - new technologies for life. Asia Pacific
Global Baby Monitors Market Revenue Share by • Made from a medically approved material. Pains Pain relievers
geography, 2015 (USD Mln) Rest of World • Best quality temperature sensor. •  A decreasing wearable market. •  New wearable category marketed for women.
•  A low number of tech-obsessed customers. •  A device the competition hasn’t got yet.
• Conveniently small and ultralight​. •  No market of devices created for children. •  Enriching product portfolio.
• A personalised solution with a ​registered trademark. •  The algorithm needs to be constantly developed. •  Delivering a product of high quality.
North America is the largest regional market for baby monitors in terms of revenue, holding over 52.0% in 2015 •  An option of adding new algorithms to the app.
and this trend is expected to continue with Asia Pacific becoming the fastest growing baby monitors market. •  Direct sales via the app.
•  Innovative product which boosts sales.

Competitors About NDG S.A.

And many more opportunities that we are ready to discuss with you.

•  Strong background in R&D: technology / expertise / design. •  Active cooperation with research institutions
(e.g. Boston Children’s Hospital, University

Our offering
LifeTone Neocare
PRODUCT Monbaby Sproutling Owlet Snuza Mimo Raybaby •  Nominee for “The Most Innovative of Oxford, Medical University of Warsaw).
baby monitor monitor
Siemens Healthcare Supplier” 2017.
•  Neuro Device Group has won finals of
THE DEVICE: THE APP: •  Bayer’s Top 10 most Innovative Polish Chivas the Venture, competition for Complex and proven solution ready to license-out including:
Photo Companies in Europe - 2016. socially engaged technology projects.
• Portable and wireless. •  Synchronisation with parents’ smartphones. • THE TECHNOLOGY: IP and technical documentation, team experience, technical support, landing page.
Wearable + + + + + + + • THE DEVICE: scaling-up support in production launch.
• Small (38.4 x 20.3 x 3.65 mm) •  Can keep track of up to 8 children.
and lightweight (5g). App • THE APP: software for mobile app, which is inherent part of the solution.
•  Online database of measurements. + + + + + +
compatibility +
• New wearable technology idea.
•  Personalisation and programmable threshold. Breath

Contact
• Bluetooth. monitoring + + + + +
•  Readings can be shared with a family doctor.
• Rechargeable long life battery. Movement
•  Available for iOS. detection + + + + + +
• High-quality temperature sensor Neuro Device Group S.A.
measurement precision: 0.1 C°. •  Can be developed for Android. Temperature
+ + +
registration ul. Płowiecka 1 04-501 Warszawa
Phone: +48 22 662 15 30
Email: lifetone@neurodevice.pl