KEWIRAUSAHAAN

2. HOW TO COME UP WITH A GREAT BUSINESS IDEA

I. How To Come Up with a Great Business Idea
I. How to come up with a Great Business Idea (GBI)
- Imagine the Maverick Entrepreneurs : The Obvious Names
- How they started & built successful business
- Make this vision inspiring to start your own
- Vast resource & brain power alone couldn’t guarantee
success

Great ideas to be successful can be discovered & brought

to the world by anyone who is willing to take the time to
learn the right skills & build the right tool kit to get it done.
1. Think Like an Entrepreneur
1. Think Like an Entrepreneur
- Where can you find GBI?
- The answer is about Keen Observation!
- Look for What is Missing in the world & figure out a way to
Create it!
- Every problem that arises from daily life represents an
Opportunity
The best way to create the next BIG Product/Service is to
SOLVE a Problem and Improve People’s Lives

GBI is ALL AROUND You!

2. Find Opportunities in Problems
2. Find Opportunities in Problems
i. Every time you notice a problem/frustration in your life,
record it!
Start seeking out problems & create a list of opportunities
ii. Then Think: what things that bother people as a chance
to create a product/service that people are sure to love –
solve their problems.
iii. If you can offer a Great Solution to a BIG Problem for
people, then you have the beginning of a Great Business.

Example: Gojek, Netflix, …

3. Find Your Customers
3. Find your Customers
i. Most people think of the customer as the person who pays
for a product/service. Technically that’s true. But it doesn’t
always that the person paying the bill is the one who
making the decision.
Who is the real decision maker? Whose problem you actually
solve?
ii. Another way to define who your really customer is,
involves life circumstances.
Success depends on knowing who your customer really is
and what the problem really is.
4. Write a Challenge Statement
4. Write a Challenge Statement
i. Reframe a problem: think about it in a way that
generates ideas and solutions.
ii. Start with: “how might i/we…” and refine the problem
until you arrive at a specific point where you can focus
your ideas and creativity.

Example: Gojek
1. “bagaimana saya bisa …?”
2. “bagaimana…”
3. “bagaimana…?”
5. Uncover the Unknown Problem
5. Uncover the Unknown Problem
- Successful entrepreneur believe they can surprise their
customer with a solution to a problem they didn’t realize
they had.
- Customer consciously don’t always know what they want.
This is a problem. Define it & solve it!
- The most innovative entrepreneur find problems others
haven’t solved yet. That can be accomplished by
changing the way you phrase the problem. It is an
ingenious way to stand out in the market.
Latihan A-2 (Kelompok)
1. Consider 2 (Two) Problems or Challenges you’ve
encountered in the past week/month.
2. Write a Challenge Statement for each one to see how it
might help you Create an Opportunity.
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23.59 WIB
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Kelompok (#) – KEWIRAUSAHAAN KELAS A atau B – LATIHAN NO A.2