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Josef Müller-Brockmann Musica Viva

poster

1914–1996
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Rapperswil, Switzerland +
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Construction

Swiss graphic designer and teacher. He studied ar-
chitecture, design and history of art at both the Uni-
versity and Kunstgewerbeschule Zürich. In 1936 he
opened his Zurich studio specialising in graphic
design, exhibition design and photography. From
1951 he produced concert posters for the Tonhalle in
Zurich. In 1958 he became a founding editor of New
Graphic Design along with R.P. Lohse, C. Vivarelli,
and H. Neuburg. In 1966 he was appointed European
design consultant to IBM.
Brockmann is recognised for his simple designs and
his clean use of typography (notably Akzi-
denz-Grotesk), shapes and colours which inspire
many graphic designers in the 21st century.
Müller-Brockman was author of several books on
design and visual communication.

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Size D

Size C

Size B

Golden Ratio Size A

61.8%

Müller-Brockmann
used alternating sizes
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1
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1
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3
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B
4
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5
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C
6
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7
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D
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9
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10
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11
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12
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Root 2

Root 3

Root 4

Root 5

Root 2 Root 3 Root 4 Root 5

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