#09128681181

“
Sugar
ySour
”
MADEJUSTFORYOU

1/
13/
2022
EMAI
L;sweet
del
i
ght
@gmai
l
.com

ADRESS:
Ajuy
,Il
oil
o

PRESENTEDTO:
ILYNROSEB.MAGNO

SUBJECTTEACHER

PRESENTEDBY:

CHRI
STI
ANFORNELA MARYCLOUDDI
AMANTE

AI
LADI
VINEESPI
NOSA JANZELDELANDA

ANGELI
CABUENAVI
STA JACERCALI
NGACI
ON

ROXANNERAMOS
 TABLEOFCONTENT
SECTI
ON
EXECUTI
VESUMMARY
 Br
iefDescr
ipt
ionoft
hepr
oject
 Br
iefPr
ofi
l
eoft
heEnt
repr
eneur
 Pr
oject
’sCont
ri
but
iont
otheEconomy
MARKETI
NGPLAN
 Descr
ipt
ionoft
hepr
oduct
 Descr
ipt
ionoft
hepr
oductwi
thi
tscompet
it
ors
 Mar
ketAr
ea
 Locat
ion
 Mai
ncost
umer
s
 Tot
alDemand
 Mar
ketShar
e
 Sal
esFor
ecast
 Pr
omot
ional
Measur
es
 Mar
ket
ingSt
rat
egy
 Mar
ket
ingBudget
PRODUCTI
ONPLAN
 Pr
oduct
ionPr
ocess
 Fi
xedCapi
tal
 Sour
cesofEqui
pment
 Fut
ureCapaci
ty
 Ter
msandCondi
ti
onsofPur
chasedofEqui
pment
 RawMat
eri
als
 Labor
 CostofLabor
 Laborav
ail
abi
l
ity

1|Page
  Laborpr
oduct
ivi
ty
 Fact
oryOv
erheadExpenses
 Pr
oduct
ionCost
ORGANI
ZATI
ONALANDMANAGEMENTPLAN

 For
m ofBusi
ness
 Or
gani
zat
ional
Str
uct
ure
 Busi
nessExper
ienceandQual
i
ficat
ionsoft
heExper
iment
SUPPORTI
NGDOCUMMENT
 Resume

EXECUTI
VESUMMARY

Fil
ipinosar eknownf orhav inga“sweett oot h”
.SugarySouri
soneoft hesweet
dri
nksi nwhi chFi li
pinosar elookingfor.SugarySouri satophangoutforcoll
ege
st
udent sandt eacher .Adr i
nkf orref
reshment ,hav efunandtoescapethedail
ystresses
oflif
e.Thepr oposedbusi nessai mstopr ovi
de, nutri
ti
onalandhi
ghqualit
yproduct.To
produceani nnov ati
vepr oductt hatwouldbev er ybenefi
cialt
oourheal
thandwi l
loffer
affordable,safeandef fecti
vepr oductinthelocal i
ty.
Sugar ysourwil
lmakeitsbesteffor
ttocreateuni
queplacewher ecust
omer scan
soci
alizewitheachotheri
nacomf or
tabl
eandr el
axi
ngenv i
ronmentwhi l
eenjoyingthe
bestlemonadedr i
nks.Wewillbeinthebusinessofhel
pingourcust omerst
or eli
eve
thei
rdailystr
essesbyprovi
dingpieceofmindt hr
oughgreatambi ance,
convenient
l
ocation,fr
iendl
ycustomer’
sservi
ce,andproductsofconsistent
lyhighqual
i
ty.
Thebusinesswi l
lfocusitstargetcust omersforstudentsandpeopleclosetothe
dr
inkshop.Ourmar ketresearchshowst hatthesear ethecustomersgroupthatare
mostli
kel
yt obuydrinksandwi llstr
ivetobui l
dal oyalcust
omer sbasebyofferi
nga
gr
eatfast
ingdrinkswithjustaffordablepricesinrel
axingenvironment.Theproposed
pr
ojectwi
llprovi
deincomet ot hegov ernmentinform oftaxes.
Itwi
ll
alsosecurenecessar
yper mit
sandli
censesfr
om t
hedif
ferentgov
ernment
agenci
esimplementi
ngregulat
oryfuncti
onssuchasDepart
mentofTradeandIndust
ry
andLocalGovernmentUni
t.
I
twil
lalsohel
psti
mul
ateseconomi
cgr
owthbyprovidi
ngemployment
oppor
tuni
ti
estopeopl
ewhomaynotbeemploy
edinlargercor
por
ations.

2|Page
 Thepr oponentsar
estar
teri
nthebusinessindustr
y;wehaveli
mit
edmoneysoif
weor derimport
edsuppli
esfr
om ourbudgetwil
l notbeenough.Pl
usweaimtomakeit
easi
erf orustobuil
dasmallbusi
ness.Thebusinessislocat
edint
hehear
tofAj
uy,I
loi
l
o,
Phil
i
ppines.

MARKETI
NGPLAN

Mar keti
ngisthehear tofeverybusiness.Itcanbedef i
nedasassetofact i
vit
ies
thati
nv ol
vesanytransacti
onorexchangedofgoods, serv
ices,andideaswit
ht hemain
funct
ionofsatisf
y i
ngcostumer satthesamet i
memaki ngprofi
tt hr
oughgai
ningsales
toachievetheorganizati
onalobjecti
ves.Businesswillneverexistwit
houtmarketi
ng
andproperplanningwi t
hregardst othesaidaspect.

DESCRI
PTI
ONOFTHEPRODUCT

Phil
i
ppinesisatr
opicall
andwit
htr
opi
cal
cli
mat
ethatexper
iencehotseason
especial
lyinsummerdays.That’
swhywecameuptocreat
eabusinessinwhichdri
nks
i
st hehighli
ghtfort
heref
reshment.
Productcanbedefinedasany
thi
ngthatcanbeoff
eredi
nmarketforat
tent
ion,
acqui
sit
ion,useorconsumpti
ontosat
isf
yneeds,want
s,demandsorexpect
ati
ons.
SugarySourisaterm uset
hati
ssugarasa“ sweet
”andthesourwordwhichour
mainingr
edient
sis“l
emonade”thatweincor
poratedasadri
nk,t
hisdri
nkiscomposed
ofcr
ushediced,powderedlemonadewi
ththetwistofsl
i
cedappleandsli
cedlemonon
thet
op.

COMPARI
SONOFTHEPRODUCTWI
THI
TSCOMPETI
TORS

Thebusinesswil
lmakeit
sbestef
for
ttocr
eat
eauniquepl
acewherecustomer
s
cansociali
zewit
heachotheri
nacomfort
abl
eandrel
axi
ngenvi
ronmentwhi
leenj
oyi
ng
thebestlemonadedr
inks.

MARKETAREA
Thepr oposedbusi
nesswil
lbest r
ategiesatthehear
tofNorther
nIloi
l
o
Pol
ytechni
cSt at
eColl
egeAjuyCampus, Ajuy,I
loi
loandthetar
getconsumersofthe
pr
oductofferedaret
hestudent
,teachers,andthepeoplel
ivi
ngnearattheAjuy
,Il
oil
o.

3|Page
LOCATI
ON
Ourpr
oposedbusi
nessi
slocat
edatAjuymunici
pal
it
yal
ongsi
deofAJUYMUNI
CIPAL
HALLatt
heedgeofKEANSTOREi ntheroadofAJUYPANTALANNABAYE.

SUGARY
SOUR

4|Page
MAI
NCOSTUMERS

Themaincost
umer soft
heproductar
ethosepeopl
ewhoaret hi
rst
yandf
ort
hose
whoar
ewil
l
ingtoexper
iencet
heveryaromati
cfreshl
emonadej
uice.

Tabl
e1.Tar
getMar
ketoft
heFr
eshLemonadeJui
ce.

YEAR POPULATI
ON TARGET PROJECTED PROJECTED SELLING PROJECTED
MARET SALESI N SALESIN PRICE SALES
SHARE UNITS UNI
TS VALUE
(MONTHLY) ( YEARLY) (
PESO)
2022 40,
000 10% 5,
000 50,
000 P50 P2,
500,
000
2023 43,
100 12% 6,
000 60,
000 P55 P3,
300,
000
2024 46,
289 14% 7,
000 70,
000 P55 P3,
850,
000
2025 50,
067 16% 8,
000 80,
000 P60 P4,
800,
000
2026 67,
100 18% 9,
000 90,
000 P60 P5,
400,
000

SELLI
NGPRI
CE

Thepri
ceofLemonadeJuicewi
llbesol
dr ef
ertothef
lav
ouroft
helemonade.For
thepi
nklemonadei
tcostP55.00percup,whi
leforbl
uelemonadei
tcostP60.
00per
cup.Andtheot
herfl
avourar
ecostP50,00.

PROMOTI
ONALMEASURES

Thefir
m wil
lpromot ei
tsproductusingsoci
almediaasapl at
formfor
adverti
sement.Astoday’sgenerati
onwer esoci
almediali
kefacebook,y
outube,
i
nstagram andotherform ofsocialappsarethetr
endthati
seasy ,
conveni
ent,and
broadrangeinpromot i
ngbusiness.Weal sohavefl
yer
swhi chcontai
nsthecontact
number ,l
ocati
onandt heproductoffered.

5|Page
6|Page
MARKETI
NGSTRATEGY

Thef
ir
m will
useddir
ectdist
ri
buti
onwheret
heproductwi
lldi
rect
lygi
vet
othe
buy
ersandtheyar
eresponsi
bletopayaft
ert
heyrecei
vethepr
oduct.
Wewil
lbeal
sohelpourcostumertorel
i
ev ethei
rdai
lyst
ressesbypr
ovi
dingpiece
ofmindthr
oughgreatambiance,
conveni
encelocati
on,f
ri
endl
ycostumerser
vice,
and
product
sofconsi
stent
lyhi
ghqualit
y.

MARKETI
NGBUDGET
Thefir
m budgetf
ormar
ket
ingi
tspr
oducti
sPhp100.
00f
orper
mit
sandPhp50.
00
f
orsi
gnboar
d.

PRODUCTI
ONPLAN

PRODUCTI
ONPROCESS
Theproduct
ionprocessoft
hepr
epar
ati
onofal
li
ngr
edi
ent
sandr
awmat
eri
als
neededi
ntheproduct
ion.

ACTI
VITY INPUT TI
ME PRODUCTION
Prepar at
ionsof 3mi
nut
es Pr
epar
ed
i
ngr edient
s
Sl
ici
ngofl emon 1mi
nut
es Sl
ice
Measuringofpowder ed 1mi
nut
es Measured
l
emonade
Measur ingofwat er 30second Measure
Crushi ngofice 1minutes Cr
ushed
Mixingofot her 3minutes Mi
xofingr
edient
s
i
ngr edient
s

Readyt
osel
l

FI
XEDCAPI
TAL
TheSUGARYSOURhasat
otal
ofPhp100,
000f
ixedi
nvest
ment
,Php50,
00f
ort
he

7|Page
pr
oduct
ionequi
pmentandPhp30,
000f
ort
hef
urni
tur
eandf
ixt
ure.
LI
FEI
FFI
XEDCAPI
TAL

I
TEM ESTI
MATEDUSEFULLI
FE

Chai
r 4

Bl
ender 4

Cool
er 1

I
cecr
usher 2

Ut
ensi
l
s 10

MAI
NTENANCEANDREPAI
R
Ifi
ncaseofdamagesthr
oughtheequi
pmentandtothepr
ocessingar
eathefi
rm
set10,
000pesosforr
epai
rsandmaint
enanceincl
udi
ngt
hebudgetforthemat
eri
als
usedintheoper
ati
onandcl
eanl
inessi
nthearea.

SOURCESOFEQUI
PMENT
Thet
ablebel
owshowstheequipmentusedi
nthepr
oduct
ionof“
Sugar
ySour
”and
t
her
esourceswheret
hefi
rm bought
.
EQUI
PMENT SOURCES

Bl
ender Depar
tmentst
ore

I
cecr
usher Depar
tmentst
ore

Cool
er Depar
tmentst
ore

Chai
r Depar
tmentst
ore

Ut
ensi
l
s Depar
tmentst
ore

FUTURECAPACI
TY
Thebusi
nesswill
star
tit
sdailyoperat
ionf
rom 8:00am inthemor ni
ngto6:00pm
i
nt heeveni
ngfrom MondaytoSaturday
.Basedont heproject
edcustomer,t
hefirm can
accommodat e300peopledai
lyandassumedt oincreaseby2%af t
erthe2year
sand
everyyeart
hereaf
ter
.

8|Page
TERMSANDCONDI
TIONOFPURCHASEEQUI
PMENT
Theequi
pmentandmachi
ner
iesneededi
ntheoper
ati
onoft
hebusi
nessi
s
acqui
redoncashbasi
s.

RAW MATERI
ALSREQUI
REMENTS

I
TEMS QUANTI
TY UNI
TPRI
CE AMOUNT OUTPUT

Powdered 5scoops. 1pack 10.

00 Readyt
osel
l
Lemonade

Lemonext
ract 2t
sp. 1pi
ece 5.
00 4cupsofjuice
(
10.00pesos
Wat
er 4cups. 1gal
l
on 1.
00
each)
Cr
ushedi
ce ½cup. 1pi
ece 1.
00
10oz.
Ti
me:
7mi
ns
Tot
al 17.
00

COSTOFRAW MATERI
ALS
RAW MATERI
ALS AMOUNT

Powder
edl
emonade 180.
00per1500g
Lemon 25.
00
Wat
er 15.
00
Cr
ushedi
ce 3.
00
Ot
her 15.
00

RAW MATERI
ALSAVAI
LABI
LITY
I
nt er
msofr awmat er
ial
sneededintheproduct
ion,i
tisabundanti
nthemarket
andhaveseasonal avai
l
abil
ity
,itcanbeboughtinal
lsupermarket
,conveni
encest
ore
anddepart
mentst ore.

9|Page
LABOUR
Themanagerproducti
onstaf
fandprocur
ementofrawmateri
alsar
eonlyi
nvolv
ed
i
nlabour.Theyar
eresponsi
blei
nmanagingthebusi
ness.Aswel
lasmakingandreport
i
nventor
y.

LABORPRODUCTI
VITY
Theproponentswill
moti
vatet
heiremploy
eesbytr
eat
ingt
hem asaf
ami
l
y,
Al
sowi
ll
respectthem andgi
vethei
rsalar
yinri
ghtt
ime.

COSTOFLABOR

NO.OF PER
ANNUALSALARY
POSI
TION EMPLOYEE DAY
SALARY
2022 2023 2024 2025 2026
MANAGER
1 400.
00 90,
000 90,
000 92,
000 92,
000 95,
000

PRODUCTI
ON
4 250 60,
000 60,
000 62,
000 62,
000 65,
000

ORGANI
ZATI
ONALANDMANAGEMENTPLAN

FORM OFBUSI
NESS
“ SUGARYSOUR”i sapar t
nershi
pkindofbusinessthatwil
lbeownedbyt hree(
10)
part
ner s.Eachpart
nershouldhaveacleardef
inedroleandbusinessdeci
sionshoul
dbe
handledaccor di
ngl
y.Theproponentswil
lshar
et hecapi
taltost
artthebusi
ness.

10|Page
ORGANI
ZATI
ONALSTRUCTURE

Theorgani
zat
ionalstr
uct
ureoft
hepr
oposedbusi
nessisdesignedtoi
mprov
eand
enhancethecommunicati
onfl
owsamongmembertoavoidconfl
ictint
heoper
ati
onof
thebusi
ness.

ORGANI
ZATI
ONALSTRUCTUREOFTHEFI
RM

BUSI
NESSEXPERI
ENCEANDQUALI
FICATI
ONOFTHEEXPI
REMENT

Theproponentsof“SUGARYSOUR”ar estudents.Par
tnershav
et hei
rownfamil
y
busi
ness.Al
sothepr oponentshav
eexper
ienceddirectsel
l
ing.Ther
efore,
it’
snothar
d
toustomanaget hebusiness.

11|Page
 PERSONALI
NFORMATI
ON

Name:CHRISTI
ANA.FORNELA
Addr
ess:CANAS,SANDI
ONISI
O,I
LOI
LO
Dat
eofBi
rt
h:DECEMBER21,
2000
Pl
aceofBi
rt
h:CANAS,
SANDI
ONI
SIO,
ILOI
LO
Age:
21
Sex:
MALE
Rel
i
gion:
ROMANCATHOLI
C
Ci
vi
lSt
atus:
SINGLE
Nat
ional
i
ty:
FILI
PINO
Mot
her
’sName:
JEANI
LYNFORNELA
Occupat
ion:
HOUSEWI
FE
Fat
her
’sName:
LESTERFORNELASR.
Occupat
ion:
POLI
CE

Name:AI
LADI
VINEESPINOSA
Addr
ess:
BANATE,
ILOI
LO
Dat
eofBi
rt
h:NOVEMBER,
24,
2000
Pl
aceofBi
rt
h:BANATE,
ILOI
LO
Age:
22
Sex:
FEMALE
Rel
i
gion:
ROMANCATHOLI
C
Ci
vi
lSt
atus:
SINGLE
Nat
ional
i
ty:
FILI
PINO
Mot
her
’sName:
MARI
AELI
NAESPI
NOSA
Occupat
ion:
HOUSEWI
FE
Fat
her
’sName:
JOHNNYESPI
NOSA
Occupat
ion:
FISHERMAN

12|Page
Name:ANGELI
CAA.BUENAVI
STA
Addr
ess:NI
PA,CONCEPCI
ON,
ILOI
LO
Dat
eofBi
rt
h:JANUARY,
32003
Pl
aceofBi
rt
h:CONCEPCI
ONI
LOI
LO
Age:
21
Sex:
FEMALE
Rel
i
gion:
ROMANCATHOLI
C
Ci
vi
lSt
atus:
SINGLE
Nat
ional
i
ty:
FILI
PINO
Mot
her
’sName:
JULI
EA.BUENAVI
STA
Occupat
ion:
HOUSEWI
FE
Fat
her
’sName:
EDGARBUENAVI
STA
Occupat
ion:
FISHERMAN

Name:ROXANNET.RAMOS
Addr
ess:ODI
ONGAN,SANDI
ONI
SIO,
ILOI
LO
Dat
eofBi
rt
h:JULY9,
1999
Pl
aceofBi
rt
h:MUNTI
NLUPA
Age:
22
Sex:
FEMALE
Rel
i
gion:
ROMANCATHOLI
C
Ci
vi
lSt
atus:
SINGLE
Nat
ional
i
ty:
FILI
PINO
Mot
her
’sName:
ANLI
ZAT.RAMOS
Occupat
ion:
HOUSEWI
FE
Fat
her
’sName:
RAMI
LRAMOS
Occupat
ion:
FISHERMAN

13|Page
Name:MARYCLOUDP.DI
AMANTE
Addr
ess:
BARRI
DO,AJUY,
ILOI
LO
Dat
eofBi
rt
h:FEBRUARY
Pl
aceofBi
rt
h:NABALI
-ANBARRI
DOAJUY
Age:
20
Sex:
FEMALE
Rel
i
gion:
ROMANCATHOLI
C
Ci
vi
lSt
atus:
SINGLE
Nat
ional
i
ty:
FILI
PINO
Mot
her
’sName:
MYRNADI
AMANTE
Occupat
ion:
VENDOR
Fat
her
’sName:
GILDI
AMANTE
Occupat
ion:
FISHERMAN

Name:JANZELB.DELANDA
Addr
ess:CULASI
,AJUYILOI
LO
Dat
eofBi
rt
h:DECEMBER21,
2000
Pl
aceofBi
rt
h:CULASI
,AJUYI
LOI
LO
Age:
21
Sex:
MALE
Rel
i
gion:
ROMANCATHOLI
C
Ci
vi
lSt
atus:
SINGLE
Nat
ional
i
ty:
FILI
PINO
Mot
her
’sName:
JANETDELANDA
Occupat
ion:
HOUSEWI
FE
Fat
her
’sName:
EDZELDELANDA
Occupat
ion:
DRI
VER

14|Page
Name:JACERCALINGACI
ON
Addr
ess:SARA,
ILOI
LO
Dat
eofBi
rt
h:
Pl
aceofBi
rt
h:TAYTAYRI
ZAL
Age:
20
Sex:
MALE
Rel
i
gion:
ROMANCATHOLI
C
Ci
vi
lSt
atus:
SINGLE
Nat
ional
i
ty:
FILI
PINO
Mot
her
’sName:
MARI
CELCALI
NGACI
ON
Occupat
ion:
HOUSEWI
FE
Fat
her
’sName:
JONARDCALI
NGACI
ON
Occupat
ion:
DRI
VER

15|Page