UTS BAHASA INGGRIS

Nama : Kevin Daniel

Nim :12211533

Soal : A.Read the text and make the company history of Nike.
Answer :
1964 : Nike was created
The late 1960s : sales had continued to grow, and they further expanded operations into the East
Coast of America in Wellesley, Massachusetts
1971 : To this end, the now-famous Nike brand shoe hit the shelves in 1971
1978 : the company officially changed its name to
1980 : later went public
The late 1980s : Nike steadily expanded its business and diversified its product line through
numerous acquisitions, including the shoe companies Cole Haan (1988; sold in 2012) and Converse,
Inc. (2003), the sports-equipment producer Canstar Sports, Inc. (1994; later called Bauer and sold in
2008), and the athletic apparel and equipment company Umbro (2008; sold in 2012).

1990 : The Nike Town chain stores, the first of which opened
1996 : the company created Nike ACG (“all-conditions gear”), which markets products for
extreme sports such as snowboarding and mountain biking
Today : it has retail outlets and distributors in more than 170 countries. Its logo, the now
widely recognized curved checkmark or "swoosh", it one of the most famous in the world.

Soal : B.Find the SWOT analysis of Nike.

Answer :
Strengths :
a.Nike, Inc. is one of the largest and best-known shoes, sports equipment, and clothing brands in the
world ( Strong Brands)
b. Thankfully for the business, and it's millions of consumers (Huge customer base)
c. only 12 pairs were ever made and the pair sold at an auction was never actually worn
d. Today it has retail outlets and distributors in more than 170 countries.
Opportunities :
a. It was, originally set up to be the official U.S. distributor for Japanese running shoes, and
would sell around 1,300 pairs of shoes in its first year. (Emarging markets)
b. . In the early 21st century Nike began selling sports-technology accessories, including
portable heart-rate monitors and high-altitude wrist compasses. (Innovative Products)
c. Part of Nike’s success is owed to endorsements by such athletes as Michael Jordan, Mia
Hamm, Roger Federer, and Tiger Woods. The Nike Town chain stores, the first of which
opened in 1990, pay tribute to these and other company spokespersons while offering
consumers a full range of Nike products. (Consumer direct strategy)
Weakneess :
a. It was, originally set up to be the official U.S (Dependecy on US Market
b. the company’s image briefly suffered from revelations about poor working conditions in its
overseas factories (Poor labor conditions in foregin Countries)
Threats:
a.Increased competitive pressure
b.Marketing budget Pressure
c.Economic Uncertainty

Soal : C.Match the vocabulary with the definition

Answer :
1-e
2-c
3 -b
4-g
5-j
6-h
7- a
8-f
9-i
10 - d

Soal : D.Complete the sentence based on the word or phrase below

Answer :
1. social situation
2. Department store
3. Service
4. Manufacturer
 5. Retailing
6. Market
7. Margin
8. Customer
9. Social situation
10. supplier

Soal : E.Answer the following question!

1. 5 retail Outlets :

 Grocery / Supermarket
 Convenince Store
 Big Box / Superstore
 Specialty Store
 Warehouse
Example :

 Alfamart
 Indomaret
 Matahari Department Store
 Giant
 Hypermart

2.

 single-level direct,
 party-plan,
 and multi-level marketing.

3.

identify the problem. Establish a theory of probable cause.

Test the theory to determine the cause.
Establish a plan of action to resolve the problem
and implement the solution

4.tire and rubbler

Parfume
textile
5. While the details of your business history are unique to your business, there are four key elements
that every business history should include:
From business was founded.
Small portraits of the founders.
Big turning points in your business life.
Or
ame of company, contact info, location, industrial activities and classification codes, number of
employees, board of management, some financial data etc.

Soal : F.Complete the clause!

Answer :
1. one of a group of people who work together
2. conglomerates / owner
3. a person, company, or organization that sells or supplies something such as goods or
equipment to customers.
4. a retail store that combines a department store and a grocery supermarket.
5. a store where customers go to pay for the goods they want to buy