THIS FIRE

Music video
Competition:
Overview: My competition is BeCreative. To ensure my project is
valid to submit, there are various factors that I need to include.
Firstly, for a music video it needs to cut to the beat to create a
compelling yet more professional production. I need to include
parallel edits, which I would use between the A and R manager and
Morgan. Finally, I need a strong narrative that would engage my
target audience and appeal to my competition.

Prize: The winner will be decided not on quality but on work

ethic, attitude and desire to learn and improve skills. The winner for
the £50 will be decided by
‘BeCreative’

Deadline: Deadline for SUBMISSION

Wednesday 14th December 2022 at 4PM
 
Festival date and winners announced
Friday 16th December 2022 at 9:30am

thcvibe.weebly.com. (n.d.). This area is password protected [401]. [online]

Available at: https://thcvibe.weebly.com/becreative-9and10.html [Accessed 3
Nov. 2022].
Outline of final idea:
Beginning: The video will follow a teenager called Morgan, who is
lonely and has psychopathic character traits. He is a conserved
individual who keeps to himself in most situations. Furthermore, he
hears a noise from across the street, he goes over to spectate what is
happening. Suddenly he notices a robber with a large bag, pacing out
of a house from across the street. He looks at him with great
fascination, desperate to find out who he is.

Middle: Morgan goes to his shed and hatches a plan to track down
the killer. He looks through his shed to find a weapon of choice.
However, he wants to approach this strategically. He decides to
disguise himself as the killer to try and think like him and act like
him. Once he decides his weapons and outfit, he decides to make his
move.

End: The robber who is wondering around a park notices that there is
a poster with a shadowed photo of a thief with a question mark.
Morgan notices the robber in the distance, he successfully caught his
attention. He then puts a bag over his head. Suddenly, the robber is
sitting in Morgan’s garden. Morgan proceeds to torment the robber
whilst he knocks him out clean with a guitar.
 Target Audience:
I aim for my target audience to be 18+ niche

Legal and ethical issues:

Excessive use of violence – I need to ensure for this music video that
I don’t glamorize the violence and overuse of fake blood. To prevent
the viewer from being disturbed by this factor, I will ensure that the
video isn’t selected for ‘made for kids.’ Furthermore, I will also put
into the title 15+ to warn viewers before watching.
Public health warning – Due to the music video following an
individual with psychopathic tendencies, it is important that I ensure
the viewer knows that the character is fictional and any actions in the
video were for the purpose of the narrative only.

Production Schedule:
Week Monday Tuesday Wednesday Thursday Friday Saturday Sunday
commencing:
10th Target Target Target Target 1:15pm
Target Target
audience audience audience audience Research
audience audience
Research Research Research Research Deadline
Research Research
Catch up Catch up
17th Target Target Target Target Target Target Target
audience / audience / audience / audience / audience / audience / audience /
Codes and Codes and Codes and Codes and Codes and Codes and Codes and
Conventions Conventions Conventions Conventions Conventions Conventions Conventions
Catch up Catch up
24th / Half
Term
31st Codes and Codes and Codes and Codes and Codes and Codes and Codes and
Conventions Conventions Conventions Conventions Conventions Conventions Conventions
research  research  research  research  research  research  research 
Catch up Catch up
7th Codes and Codes and Codes and Codes and Codes and Codes and Codes and
 Conventions Conventions Conventions Conventions Conventions Conventions Conventions
/ Planning / Planning / Planning / Planning / Planning / Planning / Planning
Production Production Production Production Production Production Production
Catch up Catch up
14 th
Planning Planning Planning Planning Planning Planning Planning
Production Production Production Production Production Production Production
Catch up Catch up

21st Idea Idea Idea Idea Idea Review – Review –

PITCH / Fil PITCH / Fil PITCH / Fil PITCH / Fil PITCH / Fil Catch up Catch up
ming ming ming ming ming

28th Final editing Final editing Final editing Final editing Final editing Review – Review –
/ finishing / finishing / finishing / finishing / finishing Catch up Catch up
touches touches touches touches touches

5th Corrections Corrections Corrections Corrections Corrections Corrections Corrections

and and and and and and and
Evaluation Evaluation Evaluation Evaluation Evaluation Evaluation Evaluation

12th Corrections Corrections Corrections

and and and
Evaluation Evaluation Evaluation