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“Major Milestones and Financial Performance”

Ankita Sharma

Westcliff University

BUS 557: Applied Capstone Method

 Professor: Rabindra Silwal

April 17, 2022

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Abstract

A project milestone is simply a way of monitoring, evaluating, and tracking the performance

and/or sustainability of a venture. Accomplishments are intermediate steps that must be achieved

before achieving a big goal. In terms of consistency, milestones can be set and used as a

framework for monitoring progress. Documents can also be utilized as a means of

comprehending and commenting on a venture's development. Milestones are defined by the

regularity with which they occur and their ability to provide opportunities for path changes and

academic experience. Accomplishments can also be used to motivate and demonstrate

accountability. Similarly, this report will provide information about a business venture milestone

as well as financial projections. The document is created with the help of the internet resource

LIRN as well as other internet resources.

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Business Milestones

A company strategy plan that lacks a milestone will not be able to grow into a successful

business (Haag, 2013). Great achievements are used to bring the company's vision and objectives

to life. A company milestone, simulating a roadside milestone, documents the accomplishments

as the company grows and follows the vision. People use designs all the time to prioritize

activities, measure accomplishments, and transform their idea into a viable business. Milestones

are used to add additional details to the implementation of the model. Continuing with the first

scenario, creating a new Facebook account for the company and regularly updating it may be a

great accomplishment.

Any effective milestone clearly provides a comprehensive overview of the mission at

hand and creates excitement for its accomplishment. Consider the following points while setting

specific milestones:

 Details of vision and mission

 Financial planning & Deadline of the project

Furthermore, somebody will be responsible for managing and achieving these objectives.

This might create an effort to build together with that specialist to define the parameters of each

step and project. We can have more opportunities to find concerns, challenges, and opportunities

if we analyze existing milestones frequently. We will have limited opportunities to reverse

course and change the direction if we simply assess our milestones once a quarter, or perhaps

even once a year (Altahtooh & Alaskar, 2018). In practically every firm, there is always

significant data to examine and modify into whatever our customers desire. A continuous review

of corporate objectives allows us to be flexible and make quick changes as needed. 

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Milestone of "The Canblast Juice"

When I first started my juice production firm, I adopted a strategy and set a goal for

myself that would allow me to complete and verify my research. These goals for assessing

potential customers' demands, determining how my business endeavor will proceed ahead, and

identifying other requirements to boost firm performance have all been accomplished.

The vision statement of Canblast juice is “To become one of the greatest producers of

organic sugarcane and to deliver healthy favorable, nutritious, and hygienic refreshment drinks in

the locality and community as a whole. “Furthermore, to improve the socio-economic position of

sugarcane farmers/cultivators in the dang district, as well as to assure the sustainability of raw

resources”. Whereas the mission is to “Be a leading fruit juice producer based on a commitment

to nature, corporate and process hygiene, and innovative leadership, as well as to provide natural,

flavorful juice to people of all ages without modifying the taste”.

The following are some factors

a. Company Registration

b. ISO certification

c. Certified from the department of food and beverages control

d. Consumer base increment

e. Improving revenue

f. Start a new business location

g. Recruiting and training new employees

h. Identifying possible investors

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Since our initial plan is based on research-based knowledge about the challenges our

prospective consumers are encountering, we make some assumptions in the early stages of

business. As a result, the milestone we set should be concentrated on the target.

We have discovered some wonderful and most critical needs in encouraging our

enterprise forward when we determine which of those assumptions are valid and acceptable to

execute. As a result, we have selected the following milestones for the next ten years:

a. Registration & certification: The Company’s registration (first before launch),

obtaining a logo within 2-3 years, registering for organic certification from the

Department of Food and Beverage, and building our webpage, as well as working with

select grocery retailers.

b. Increase revenue and sales growth: Within 1-2 years: Increase sales per unit by 15%

and sustain to do so each year; develop 5 new varieties of juice and achieve a certain

amount of predicted (forecast) sales. Looking for suitable investors who can contribute

up to $10 million within the next 5-6 years.

c. Start a new business location & Recruit new employees: In the next 5-7 years, open 10

new service locations across the country and hire more personnel, and train them

according to their job descriptions.

d. Marketing & promotion: We will establish a new marketing and promotion channel and

recruit newly recognized brand ambassadors during the next 5-6 years.

Our juice firm has a defined milestone, and all of these milestones are about

accomplishing tasks to implement and achieve our business purpose (Meyer & Crane, 2014). So,

based on the types of market segments we want to go into, we need to adjust our strategy and

plan appropriately.
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Here are the sales projections, anticipated cost of goods sold, and income statement, which

includes expenditures, operating profit, cash flows, and investment, based on the above-

mentioned milestones.

Financial Projection of Canblast Juice

Financial statement prediction considers present conditions and projections to produce a

summary that is most likely to be realized in the future (Goslin & Chai, 2012). When starting a

business, financial statement forecasting helps in calculating the initial capital, breakeven point,

and creating milestones for financial goal achievement; it also assists in setting goals and

working efficiently when maintaining an established firm. For both entrants and existing

companies seeking outside finance, financial statements are an integral component of a business

plan. The major financial statements - income statement, cash flow statement, and balance sheet

- of "Canblast Juice" over the next five years are as follows: The capital investment will be 15

lakhs in the initial phase.

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Projected Monthly sales revenue (2022)

Continue…Yearly Sales Revenue

The table that contains gives specific details on how the company intends to generate

sales revenue. As a result, I'm thinking about delivering the drink in small and large glasses, with

varied prices depending on the glass size. I prefer to charge Rs 50 for large glasses and Rs 25 for

small glasses in January and February. I contemplated raising the sales price for each drink from
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March to December so that a small drink would cost Rs 30 and a large drink would cost Rs 60.

Therefore, the consumers have to pay Rs 60 for it.

Profit & Loss account

Continue…
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All entrepreneurs who are considering beginning their own business should be prepared

since business operations will be delayed during the planning stage because the firm will be

unable to access the target market. For instance, getting a market in the start of my business was

tough because demand for the drink was lower due to a lack of awareness about the existence of

this business, not because of its taste. When evaluating the firm's profit and loss, the same result

was discovered: sales were initially low, but as the business became more familiar with the

consumer, the profit of a company has been expanding rapidly.

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Cash Flow Statement

Continue...
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We can see from the cash flow that the business is still in solid financial shape. We have

adequate cash on hand in the business to deal with any unforeseen difficulties that may arise, as

well as to avoid those unpleasant business situations.

Balance Sheet

We can see broad facts regarding debt funding availability, debt and equity utilization,

asset generation, net value, current obligations, and equity structure from the above balance

sheet. We can see development in our financial availability to support future growth in the data
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table above. Likewise, we should not put too much pressure on ourselves when making

important strategic decisions. Finally, assets equal liabilities plus equity.

Major Milestones of Canblast Juice

Canblast juice will form a partnership that will include the creation of milestones that will

serve as a guideline for the business to achieve a common goal. It also adds transparency to

Canblast juice's company growth by assisting in the transformation of business thoughts into

practice. The planning and implementation parts will be produced when establishing a milestone.

Canblast juice will perform market testing in the territory as it builds its operation in Dang, to

learn about rivals' business tactics, including what products and services they will offer to market

consumers. To start the firm, the company invests 1.5 million in the capital. The following is a

list of Canblast juice milestones:

 Alpha Phase: 12th October 2022

This is the first step in the business's screening process, and the Canblast juice will

identify the appropriate market for the product once it has been determined that it meets the

company's specifications. The firm website will also be completed for operation at the alpha

stage, accompanied by the selection of a distribution platform and a raw - materials provider, as

well as a contract with each. The market establishes the baseline, from which the organization

can choose its target market. Similarly, the product portfolio will look at the first with a select

minority of neighbors, friends, and relatives. In addition, the company plans to invest 1.5 million

in its early start-up costs. On 12th October 2022 efficient employees and decision-makers will

choose the products and services, as well as the raw-material vendors, at the alpha stage of the

business milestones.
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 Beta Phase: 10th November 2022

The Canblast juice will examine the sustainability of the company by releasing items to a

chosen number of distinct consumers in the second phase. It's done to prepare for a competitive

industry in which some teams and organizations, as well as employees, will be selected based on

the needs of the company. The Canblast will focus on prototype development, which will be

finished by November 10th, 2022 following the completion of vendor engagement. This phase,

which occurs first before the product is released to the market, will clarify the business by

offering detailed analysis; as a result, it is a more advanced form of the alpha stage. This stage

would enable identifying product shortcomings and consumer perceptions of the product much

simple.

 First dollar sales: 3rd December 2023

On December 3rd, 2023, the company will formally introduce the product into the

market, which will include all market necessities as well as the product to be offered to

consumers. To emphasize that the main product and purpose of the firm in the market, which is

to supply healthy energy drinks to the users, the company will initially only sell the basic

manufactured juice. Depending on market demand, the company will begin selling its products at

grocery stores on March 3, 2023, after three months of operation.

 First operating profit: May 2023: The Company has achieved its profit, the profit of the

second year is 668023 and also the profit increases the further years.

To reduce the risks associated with these milestones, I would establish an advisory board

to provide support, act as an advocate, and make crucial suggestions to my company.

Investments would be used to compensate them. The chances of completing the milestones

increases if there is significant demand for our service (Johnsen, 2017). As a result, various
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marketing strategies will be used to improve brand recognition among consumers to generate

client demand. Moreover, to provide the best possible consumer experience.

Exit Strategy

A business exit strategy allows a firm to dissolve or reduce its shares in a corporation by

transfer of ownership to some other partner, with the company benefiting financially if the

company succeeds. Every investor should carefully examine an exit strategy; one should run the

business, make a profit, and then leave as quickly as practicable before anything terrible

happens. A business owner might exist in several ways. Entrepreneurs choose an exit strategy

based on their career goals, experience, and industry knowledge, the performance of the firm,

and stage in the growth cycle. My firm is generally in good financial shape for the next few

years, according to the financial planning, therefore I will not be going through dissolution. In

terms of my business, I plan to exit as an entrepreneur through a managerial takeover or a sale to

a private entity.
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Conclusion

The company's strategy, vision, goal, mission, and objectives will be influenced by some

crucial aspects. We may not be able to reach the expected milestone in the coming years. Several

financial, external, and intellectual issues could be a major roadblock. In terms of finance,

disparities between existing and expected profit and cash flow after the inception could prevent

the company from developing and growing. Another financial element is the necessity for capital

spending in times of company crises. External influences, on the other hand, include the status of

the economy, changes in interest rates, inflation rates, and new entry into similar businesses,

among several others. There may be concerns about branding and proprietary information, patent

rights, and the integrity of consumer relationships at times. Therefore, we can only continue

forward with the anticipated milestone if we keep all of these factors consistent.
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References

Altahtooh, U., & Alaskar, T. (2018). Understanding Relationship between Milestone and

Decision-Making in Project Management: A Qualitative Study among Project Managers

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Retrieved from https://doi.org/10.5539/ijbm.v13n8p184.

Broome, W. (2009). Statement of Cash Flows: Time for Change. . Financial Analysts Journal,

16-22; Retrieved from https://doi.org/10.2469/faj.v60.n2.2605.

Goslin, J., & Chai, D. (2012). The Usefulness of Financial Statement Information in Predicting

Stock Returns: New Zealand Evidence. Australasian Accounting Business & Finance

Journal, 51-69.

Haag, A. B. (2013). Writing a Successful Business Plan: An Overview. . Workplace Health &

Safety, 61(1), 19-29; https://doi.org/10.1177/216507991306100104.

Johnsen, F. (2017). Meta Modeling for Business Process Improvement. . Business & Information

Systems Engineering, 251-275; doi:10.1007/s12599-017-0477-1.

Meyer, M. H., & Crane, F. G. (2014). New Venture Creation An Innovator's Guide to

Entrepreneurship 2nd Edition. California: SAGE Publications, Inc.