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Thematic Research: Travel and Tourism

Internet of Things in Travel &

Tourism (2021)
12 July 2021 GDTT-TR-S055
IoT in Travel & Tourism| 12 July 2021

| Contents
Executive summary................................................................................................................................................... 4

Players ..................................................................................................................................................................... 5

Technology briefing .................................................................................................................................................. 6

The five big IoT market segments .................................................................................................................................... 6
The key enabling technologies for IoT ............................................................................................................................. 9
The four stages of IoT development .............................................................................................................................. 11

Trends .................................................................................................................................................................... 12
Technology trends .......................................................................................................................................................... 13
Macroeconomic trends .................................................................................................................................................. 19
Regulatory trends .......................................................................................................................................................... 21
Industry trends ............................................................................................................................................................... 22

Industry analysis ..................................................................................................................................................... 25

Business benefits of IoT.................................................................................................................................................. 26
Evolving IoT business models ......................................................................................................................................... 27
The three prerequisites for pervasive IoT ....................................................................................................................... 28
The most talked-about areas of IoT ............................................................................................................................... 33
Patent trends ................................................................................................................................................................. 34
Market size and growth forecasts ................................................................................................................................. 35
Mergers and acquisitions ............................................................................................................................................... 40
Partnerships ................................................................................................................................................................... 42
Timeline ......................................................................................................................................................................... 43

Travel and tourism industry analysis ....................................................................................................................... 44

Industry perception of IoT .............................................................................................................................................. 44

Value chain............................................................................................................................................................. 48
Device layer .................................................................................................................................................................... 50
Connectivity layer .......................................................................................................................................................... 52
Data layer ...................................................................................................................................................................... 55
App layer ........................................................................................................................................................................ 58
Services layer ................................................................................................................................................................. 60

Companies ............................................................................................................................................................. 63
Public companies ........................................................................................................................................................... 63

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Private companies.......................................................................................................................................................... 69

Sector scorecards.................................................................................................................................................... 71
Airport sector scorecard................................................................................................................................................. 71
Attraction operators sector scorecard ........................................................................................................................... 74
Lodging sector scorecard ............................................................................................................................................... 77

Glossary ................................................................................................................................................................. 80

Further reading....................................................................................................................................................... 84

| Our thematic research methodology .................................................................................................................... 85

| About GlobalData ................................................................................................................................................ 87

| Contact Us ........................................................................................................................................................... 88

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Executive summary
The Internet of Things, or IoT, describes the use of connected sensors and actuators Inside
to control and monitor the environment, the things that move within it, and the  Players
people that act within it. Use cases include the automated home, the connected car,
 Technology briefing
wearable technology, the automated home, smart cities, and predictive
 Trends
maintenance for industrial machinery.
 Industry analysis
The IoT market will surpass the $XX trillion mark by 2024  Travel and tourism industry analysis
We forecast the global IoT market to reach $XX trillion in revenue by 2024.  Value chain
Enterprise IoT will account for XX% of market revenue by 2024, down from XX% in
 Companies
2020, while the consumer segment will make up XX% in 2024, up from XX% in 2020,
 Sector scorecards
with significant growth coming from wearables. In a post-COVID-19 world, we
expect a new wave of digital transformation to fuel higher growth across all IoT  Glossary
markets.  Further reading
 Thematic methodology
IoT will accelerate recovery for travel and tourism companies
________________________________
According to GlobalData’s Q1 2021 Consumer Survey, XX% of consumers were still
either ‘extremely’, ‘quite’ or ‘slightly’ concerned about their health due to the
pandemic. IoT technology can help to ease traveler concerns regarding wellbeing.
Related reports
For example, wearable tech devices at airports and other transport terminals can  India Tech
allow travelers to practice correct social distancing and keep to other health and  Blockchain
safety compliance parameters, which stems the spread of the virus and keeps  Emerging Technology Sentiment
travelers safe. Analysis Q1 2021
Companies that are leading adopters of IoT may benefit from a quicker recovery as  5G in Travel & Tourism
the world adapts to the ‘new normal’, such as Hilton. Hilton’s ‘Connected Room’  Key Themes in Travel & Tourism for
technology allows guests to use the Hilton Honors app to manage most things they 2021
would traditionally have to do manually in a guest room. From controlling the ________________________________
temperature and lighting to the TV and window coverings, the IoT technology allows
guests to reduce the number of times they have to touch surfaces that may be Report type
contaminated.
 Single theme
Fragmented security standards stand in the way  Multi-theme
There are no globally accepted standards for IoT security. Fears around data  Sector Scorecard
breaches linger because the consequences of weak IoT security can be severe. Weak
security around smart electricity meters can compromise critical national
infrastructure, while inadequate IoT security in connected cars can lead to fatal
accidents.

Leaders
The IoT landscape encompasses a rich and complex ecosystem of technologies and
technology companies. Our IoT value chain is segmented into five layers. Below we
list some of the leading players in each of these layers.

 Device layer:
 Connectivity layer:

 Data layer:
 App layer:
 Services layer:

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Players
We classify the Internet of Things (IoT) into five distinct markets: automated home, connected car, wearable tech, smart
cities, and the Industrial Internet.

Each of these markets has a common value chain, which we split into five layers: the device layer, the connectivity layer,
the data layer, the app layer, and the services layer.

The table below highlights some of the big tech players within the IoT theme, classified by value chain segment.

Who are the leading players in the IoT theme, and where do they sit in the value chain?

Internet of Things Internet of Things Leaders Challengers

markets value chain

Amazon Intel AAC Technologies Mobvoi

AMD Microchip Ambarella Qorvo
Analog Devices NXP AMS Renesas
Automated Apple Qualcomm Baidu Skyworks
Device layer
home Arm (Softbank) Samsung Electronics Garmin Sonos
Broadcom Sony Goertek Sunny Optical
Google STMicroelectronics GoPro Toshiba
Hikvision Texas Instruments HTC Tsinghua Unigroup
Honeywell TSMC LG Electronics Vuzix
Huawei Xiaomi MediaTek Xilinx

Arista Networks IBM Accton KDDI

Connected AT&T Juniper Networks BT Group KT
car Broadcom Lumen Technologies China Mobile Lenovo
Connectivity Ciena NTT China Telecom Nokia
layer Cisco Orange China Unicom Nutanix
Dell Technologies SingTel Citrix Systems Rakuten
Deutsche Telekom SK Telekom Comcast Tata Comms
Ericsson Telefónica Eurotech Telstra
HPE Verizon Extreme Networks Ubiquiti
Huawei Vodafone Inspur ZTE
Wearable
technology Alteryx Qlik Attivio MapR (HPE)
Cloudera RapidMiner BMC Software MarkLogic
Dataiku Salesforce Darktrace McAfee
IBM SAP Data Virtuality NetApp
Data layer
Infor SAS Dataiku Okta
Informatica Snowflake DataStax OpenText
Microsoft Splunk Domo Palantir
Oracle TIBCO Information Builder Progress Software
Smart
cities Alibaba IBM Bosch PTC
Amazon Microsoft Dassault Systèmes Rockwell Automation
App layer Apple Oracle GE Schneider Electric
Google Tencent Honeywell Siemens
Huawei Tesla Mobvoi Xiaomi

Accenture McKinsey Alarm.com Genpact

Arup Schneider Electric Atkins Hitachi
Industrial Atos Siemens Black & Veatch Lytx
Services layer
Internet BMW TCS Capgemini Mott McDonald
Cognizant Tesla Control4 PwC
Dassault Systèmes Toyota DXC Technologies Surbana Jurong
Deloitte VW Floow Wipro

Source: GlobalData

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Trends
The main trends shaping the IoT theme over the next XX to XX months are shown below. We classify these trends into
four categories: technology trends, macroeconomic trends, regulatory trends, and industry trends.

Top IoT trends 2021

The wheel below highlights the key technology, macro, and regulatory trends impacting IoT adoption. Additionally,
industry trends have been added to tailor the report to the travel and tourism sector.

Source: GlobalData

On the following pages, we explain these trends in more detail.

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Industry analysis
From a wearable fitness tracker to a smart speaker at home, from a connected car to a smart building, and from advanced
automation to asset tracking, IoT plays a role in every aspect of life in every industry.

COVID-19 has highlighted the crucial role the IoT has come to play in our lives. Many traditional use-cases like smart city
projects were put on hold as businesses coped with the pandemic-driven economic slowdown and governments
reprioritized budgets in response to the health crisis.

By contrast, several IoT use cases saw growing adoption during the pandemic, such as using connected thermal cameras
to detect potential COVID-19 infections and sensors for monitoring office occupancy levels. The demand for technologies
that can help the workforce get safely back to work is rising and will likely continue to grow. IoT applications such as
contact tracing devices and health-monitoring wearables provide critical data to help fight the pandemic.

These new use cases have created a positive attitude towards IoT as a critical enabler of the future. According to
GlobalData’s Emerging Technology Trends Survey 2020, which polled more than XX senior executives worldwide in the
summer of 2020, approximately XX% of the respondents showed a positive sentiment towards IoT and believed IoT
would help them get through the pandemic. However, XX% of respondents thought IoT was all hype and no substance.

By October 2020, six months into the pandemic, sentiment towards IoT had become increasingly
optimistic, but many still believed IoT was over-hyped
XX% of the respondents said their optimism towards IoT XX% of respondents stated that IoT is all hype and no
had improved following the COVID-19 outbreak substance, and another XX% said IoT is hyped but useful

Source: GlobalData Emerging Technology Trends Survey 2020, published October 2020

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Value chain
We split the value chain for IoT into five layers: devices, connectivity, data, apps, and services. While these layers are
logically discrete, large-scale IoT solutions will see a considerable degree of blurring of these logical boundaries. For
example, while there will continue to be a clearly identifiable data layer towards the top of the stack, a growing
proportion of the data processing will take place within and at the edge of the network.

From the point of view of IoT adopters, it is also crucial to note that value is only realized by IoT adopters in the
application layer. All the data that an IoT network collects is ultimately worthless until action is taken because of it,
whether that is in the form of an instruction to an irrigation unit, or an alarm sent to a maintenance engineer, or an
emergency call made to a doctor.

Our Internet of Things value chain

The five layers in our IoT value chain are devices, connectivity, data, apps, and services

Device layer Connectivity layer Data layer App layer

Data governance
and security

Business
intelligence
Connected things Edge infrastructure

Data analysis
Cameras and lenses Cloud infrastructure Apps

Data storage
Networking Platforms
Microprocessors
equipment

Data processing
Sensors &
Telecom networks
microcontrollers

Data aggregation

Data integration

Services layer

Automated home Connected car Wearable tech Industrial Internet

Smart city services
services services services services

Source: GlobalData

In the device layer, we find the makers of connected things, including sensors, embedded chips, and their components.
Connected things can include connected cars, smart thermostats, fitness bands, smart light bulbs, or a parcel in a delivery
truck. The essential electronic components include microcontroller chips, AI chips, communications chips, and sensors.

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Sector scorecards
The IoT theme impacts several tourism industries that are covered by GlobalData. In this section, we will focus on
airports, attraction operators and lodging. A thematic screen and valuation screen will be provided.

Airport sector scorecard

Who's who
Who does what in the airports space?
Airports
(18 companies)

MKT CAP
Company Ticker Sector Country Description
(US$ M)

AENA AENA Airports 24,593 Spain Airport operator

Aeroports de Paris ADP Airports 12,887 France Airport operator
Beijing Capital International Airport 694 Airports 3,037 China Airport operator
Dubai Airports Company Unlisted Airports Unlisted UAE Airport operator
Flughafen Zurich FHZN Airports 5,102 Switzerland Airport operator
Fraport FRA Airports 6,298 Germany Airport operator
GMR Group GMRINFRA Construction 2,583 India Construction company
Guangzhou Baiyun International Airport 600004 Airports 4,093 China Airport operator
Heathrow Airport Holdings Unlisted Airports Unlisted UK Airport operator
Los Angeles World Airports Unlisted Airports Unlisted USA Airport operator
Malaysia Airports AIRPORT Airports 2,398 Malaysia Airport operator
Manchester Airports Holdings Unlisted Airports Unlisted UK Airport operator
Port Authority of New York and New Jersey Unlisted Airports Unlisted USA Airport operator
Royal Schiphol Group Unlisted Airports Unlisted Netherlands Airport operator
Shanghai International Airport 600009 Airports 14,348 China Airport operator
Shenzhen Airport Company Ltd 89 Airports 2,465 China Airport operator
Sydney Airport Holdings SYD Airports 11,736 Australia Airport operator
VINCI DG Heavy Construction 63,676 France A global player in concessions and construction

Source: GlobalData © GlobalData

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| About GlobalData
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makers to predict and navigate the future. This is why GlobalData's mission is to help our clients to decode the future
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