TYPOGRAPHY

TEXT : " 8 simple ways to improve typography in your designs"

1. READ THE TEXT AND SAY WHETHER THESE STATEMENTS ARE TRUE OR FALSE.
Correct the false ones.

1. Details in typography are normally neglected.

2. A narrow measure is always acceptable.
3. For an optimum readability the measure of characters is a fact to take into
account.

4. Depending on the length of the measure we would need more leading.

5. Hanging quotes rightly increases readability.
6. The vertical space is important in order to keep the proportion and balance
throughout the page
7. Widows and orphans affect readability but they aren´t many ways to avoid them.

2. ANSWER THE FOLLOWING QUESTIONS

a. There are many ways of giving emphasis to a word, could you give me some
examples? According to the text, which is the worst way to do it and why?
b. What is relevant about using scales?
c. What are the effects caused on the reader by using a bad rag?