Brand experience in social media on brand

perception and customer equity

Utilitarian value (Utility)
1. Using this brand product is flexible
2. This brand product can make me more efficient
3. I feel this brand product is easy to use
4. Using this brand product is easy to me
5. This brand product can improve my work performance
6. This brand product is useful for me
Hedonic value (arouses emotions and creates pleasant experiences)
1. The entertainment provided by this brand product can satisfy my achievement
2. The entertainment provided by this brand product is challenging for me
3. This brand product can symbolize my status
4. This brand product can continue my positive mood
5. This brand product can give me a sense of superiority
Brand experience.( feeling a customer has about a particular product )
Sensory experience
1. I find this brand interesting in a sensory way
2. This brand appeal to my senses
3. This brand makes a strong impression on my visual sense or other senses
Intellectual experience
1. This brand makes me think
2. I engage in a lot of thinking when I encounter this brand
3. This brand inspired my creation potential
Behavioral experience
1. After the experience I am more concerned about this brand’s products
2. This brand results in bodily experiences
Relational experience
1. The use of this brand feels like to be ahead than others
2. I maintain good interactive relationship with this brand
3. The brand’s image seems to hang out with me
Brand trust (how much confidence customers have in brand)
1. This brand guarantees satisfaction
2. This brand would be honest and sincere in addressing my concerns
3. This brand is authentic and dependable in its claims
Brand attachment (the emotional connection between humans and brands)
1. This brand makes me feel good
2. I am the brand loyalty fans
3. I love this brand