BRAND SURVEY QUESTIONNAIRE

1. Which brand of butter do you buy?

Amul Mother Dairy Brittania others

2. For how long have you bought this brand?

3. Which brands of butter are you aware of?

4. Which is the first thing that comes to your mind when I say butter?

5. Which is the first thing that comes to your mind when I say Amul butter?

6. What do you most commonly associate with Amul butter?

Brand Performance-If respondent buys amul.

1. Do you feel Amul is a quality product?-Yes no
2. Is it value for money?-Yes No

3. Are you satisfied with the product?

Highly satisfied somewhat satisfied not satisfied

4. Do you feel the packaging is up to your satisfaction?-yes no

5. What do you feel about the pricing? High moderate low

6. Is it easily available?
Brand Imagery
1. What does Amul mean to you?

Freedom- liberating culture deep-rooted Indian philosophy Family brand

2. What does Amul symbolize? Trust and Sincerity moppet girl humour.

3. If Amul was a person who would it be?

Brand Judgement:
1. Are you satisfied with the product?
Highly satisfied somewhat satisfied not satisfied.

2. What is your opinion about Amul?

3. Which qualities do you associate with Amul?( pure, hygienic reliable brand )

Brand Resonance
1. Are you loyal to Amul?

2. Do you recommend Amul to others?

3. Will you buy another brand if Amul is not available?

4. What competitive advantage does Amul have over competitors?

Price quality availability

5. Will Amul exiting the market affect you?