PRODUCT SURVEY (BODY BUTTER)

SYAM COSMETICS

Name of surveyor: Aura Camila Duran Rojas__________________ N º of interviewer:__1__

Respondent's name: _________________________________________________ Nº of survey:_______

Presentación del encuestador

Good morning/afternoon,
My name is Aura Camila Duran Rojas I am calling you from Syam Cosmetics because we are doing a survey to
evaluate body butters whose main characteristics are skin hydration and bright tones.
We are interested in knowing your opinion, please, would you be so kind as to answer the following
questionnaire? The information you provide us with will be used to assess the product rating of moisturizing
butters on the market. The questionnaire will take approximately 5 minutes. Thank you.
Please, would you be so kind as to tell me your name?

Respondent profile

Age: Sex Man Women

Description of the product

1.- On a scale of 1 to 6, where 6 is "very interesting" and 1 is "not at all interesting".

1 2 3 4 5 6
How interesting are moisturizing butters to you?

2.- Which of the following characteristics attract you to the product?

Functionality Ease of use Fashionable [Other variables] None of the above

Other (please specify)

Product distribution

3.- In what place or places would you like to be able to purchase this product?

Internet Store [Other places] Other (please specify)

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 PRODUCT SURVEY (BODY BUTTER)
SYAM COSMETICS

4.- By what means or means would you like to receive information about the product?
E-mail Postal mail TV Announcements [Other media]

Other (please specify)

Product weaknesses

5.- Which of the following characteristics do not attract you to the product?

It is very
I don't need it Difficult to use [Other variables]
expensive

Other (please specify)

6.- Assuming that the price of this product seemed acceptable to you... what would be the probability that you
would buy it?
I would buy it as soon as it is released
I would buy it in a while
I might buy it in a while
I don't think I would buy it
Would not buy it

Product price

7.- ¿ Would you buy this product at a price of [35,000 COP]?

Most likely
Probably
It is unlikely
It is not at all likely
I do not know

Comments about the product

8.- This product is from Syam Cosmetics Does that make it more or less interesting for you?
More interesting
Less interesting
Neither more nor less interesting, it makes no difference
I do not know
9.- Do you have any comments or suggestions for Syam Cosmetics about the product?

THANK YOU VERY MUCH FOR YOUR KINDNESS AND FOR TAKING THE TIME TO ANSWER THIS SURVEY.