Franchise Choice and Location Group 1: Thi Que Anh Nguyen

Tianzhao Wang
Demographic Yu Han
Fitzroy - Location: Fitzroy Adam Mckenna
Cultural
Economic - Reasons:
“pets culture”
potential
markets
• DENT-PC
• Financial Analysis
• Marketing Figures
• Sustainable Strategy
Political Natural
Australian law Protect
environment

Technological

Five Point Stakeholder Charter-Strategies for Potential

Financial Analysis and Market Potentials Franchisees

Projected Revenue 1. Incorporate sustainable balanced scorecard with both financial

$620,000.00
Key Financial Performance Indicators
2014 2015 2016 and non-financial objectives to maintain long-term profitability
$607,572.98
$610,000.00 ROI 26.83% 48.02% 50.11%
$600,000.00 Break-Even 2. Franchises must protect human rights, promote individual
$590,000.00
$591,024.30 Point $436,390 $296,505 $299,236 development opportunities and go against any form of human
Payback Period 2.4 years
$580,000.00 Gross Profit rights abuses. -Principle 1
$573,810.00

$570,000.00
Margin 71.21% 71.21% 71.21% 3. Franchises must be against any form of forced labour and comply
$560,000.00
Initial Investment: $ 336,579 with Fair Act of both countries. -Principle 4
Royalty: 6% revenue
$550,000.00
Estimated Growth Rate: 2.6%
4. Environmental responsibility must be the first priority in any
Year
p.a. decision-making process and must be incorporated in any aspects
2014 2015 2016
of franchises’ performance- Principle 8
5. Franchises are prohibited for any form of bribery and prevention
Industry Revenue Growth Rate and appraisal activities must be firmly carried out before any failure
7.00%
6.10%
6.00% may happen.- Principle 10
5.00%
Financial
4.00%
3.10% 3.00%
Customer - Profitability to
2.80%
3.00% (Marketing) cover running
2.20%
1.80%
Processes royalties
2.00% Principle 8
Learning and Principle 4 - Return on
1.00%
Growth Principle 8 investment
0.00%
2013-14 2014-15 2015-16 2016-17 2017-18 2018-19
Principle 1 Principle 10 - Principle 8
Principle 4
Principle 8

Market Figures and Marketing Strategy

Competitive Advantages - Industry
Competitive Advantages- NPM Internal Marketing Strategy
Threat of new
entrant
Med-High
Strengths: Weaknesses: Social Media
Low brand
100% green awareness in
and organic Australia
Bargaining Rivalry Bargaining
power of among power of Local Flyers
Suppliers competitors Buyers
Med-High Low Med-Low
Opportunities Threats:
Adopt A Pet Drive
Growing Niche Economic
Market instability
Threat of
Substitutes
Med-Low