“The Wealth Advisory Business

Model”

Prepared by
Jahanvi Gandhi
MB(010)

Under Guidance of
Prof. Pathik Variya
 Agenda
• Company Introduction
• Research Objectives
• Research Methodology
• Data Analysis
• Findings
• Conclusion
• References
 Company Introduction
• NJ Group is a leading player in the Indian financial services
industry known for its strong distribution capabilities.

• The journey of NJ began in 1994 with the establishment of NJ India

Invest Pvt. Ltd., the flagship company, to cater to investor needs in
the financial services industry.

• Today, the NJ Wealth Distributor Network, earlier known as the NJ

Fundz Network, started in 2003 is among the largest networks of
financial products distributor in India.
 Research Objectives
1. Primary objectives
2. Secondary objectives

1) Primary objectives:-
• To procure the basic knowledge of all types of investments option of
the customers.
• To procure the basic knowledge of acceptance of the advisors for
wealth advisor business model.

2) Secondary objectives:-
• To get the information about how NJ’s services differ from its
competitor.
• To get experience of selling and interacting with advisors.
 Research Methodology
• Research Design:- The research design adopted is descriptive research
design.

• Sources of data:- The method of collecting data are on primary basis.

• Assumption:- It has been assumed that sample of 100 repent whole

area of Bharuch.
 Cont…
SAMPLING DESIGN
 
•Target Population: -
Target work is totally based B2B model. Our target population was Equity and
Mutual fund Advisor, Tax Consultant, Advocates, Insurance Agent &
Individual Stock Brokers, CA

• Period Of Study: -
Period of study is 60 days.
 
•Sampling Method: -
Sampling method used in this research convenience sampling.

•Sample Size: -
100 sample
 
 Data Analysis
Question 1

In which financial segmant you are

working

13% Tax Advisor

4%
Equity
Mutual Fund
Post Agent
Insurance
54%
24%

5%
 Cont…
Question 2

How will you Recommend the fi-

nancial products to investors

11%
20%
Revenue Based

Need Based selling

7%
Knowledge Based selling

Based on Financial
Planning

62%
 Cont…
Question 3

Do you have indepth knowledge of Mu-

tual Fund?

26%
Yes
No

74%
 Cont…
Question 4

For which of the following reason

investors are investing in mutual
fund
4% 6%
5%
Proffesional Management
11% Liquidity
Tax Saving
High Return
Wealth Creation
Safety
Goal Achivement

70%
 Cont…
Question 5

Do you Know that Earnings in Mutual fund

advisory business are higher than in any other
investment in long term

27%
Yes
No

73%
 Cont…
Question 6

Do you think that investors will be more satisfied

by having all the financila products at the same
place whith same expertise

23.2%

yes
no

76.8%
 Cont…
Question 7

Do you know which of the following products

are offered by NJ to investors

10

Real Estate
Mutual Fund
13%
Financial Planning Software
PMs
FD or Bonds
Insurance
Train ing And Education
7%

63%
 Findings
• Wealth advisory business model is emerging trend in India and in
Bharuch 70% advisors also believed in this.

• In Bharuch financial market 48 % graduate and 30% post graduate

advisor is work that is very good signing to us that why they are
knowledgeable and they sell the product according to their
knowledge. And in my research 50% advisor sell to product own
their knowledge and expertise.

•  In our market people are very well known about mutual fund as
70% advisor is known about it.
 
 Cont…
• In our city 76.8% advisor are believe that if all financial product is available in
one roof then it's very good for them and their Client and both are also satisfied.

• Most of the people are aware about mutual fund of NJ India Invest, then after
financial planning software and insurance are there. Though company work in
all the financial instruments.
 
• Company has very good reputation in mutual fund sector in particular Bharuch
region but financial advisors have less idea about NJ Funds and their business 

• Most of the people are males and very few female are working in this kind of
business We can say that this business is dominated by the male.
 
 Conclusion
• Wealth managers are beginning to investigate the segmentation of the
innovative methods to manage customer profile changes. Over the next 20
years of heritage managers have their segmentation methods. Financial
managers will be developed as an initiative targeting service efficiency.
Segmentation models will apply holistic criteria for wealth management.
Financial advisors will become important customer segment wealth
managers independent organization of direct ownership of the client will
change the flexibility Availability and become vital components Intenal
restructuring business model will aim to integrate services for customers.
 References
• www.mutualfundsindia.com
• www.moneycontrol.com
• www.njindiainvest.com
• www.bseindia.com
• www.amfi.com
Thank you for Listening

Any Questions?