Assignment 1

Academic Year 2021-2022

Spring
College of Business Administration

Course Title Creativity and Innovation in Business

Course Code 0501300

Commence Date 20th Jan. 2022

Deadline Date 14th Feb. 2022

Student Name

Student I.D

Section #

Time allowed:
Total Marks: (20) Marks

CLO No. CLO Mark Student’s Score

CLO1 10
CLO2 10

Total 20

Introduction
‫أ‬ ‫أ أ أ‬
‫ مجرد حيازة هاتف و ي جهزة إلكترونية خرى تعتبر محاولة غش‬:‫تنبيه‬
Emirates is the largest airline in the UAE and is one of the two largest airlines in the

world. The central order is based in Garwood, Dubai, and is an important member of the

Emirates Group, which has been banned by the Dubai-based Investment Corporation
(Byat, 2020). It was also the largest airline in the Middle East before the collapse of

COVID-19, with about 3,700 flights a week from Abu Dhabi International Airport to 90

countries in eight countries. Goods operations are handled by Emirates Sky Cargo.

Emirates is the fourth largest airline in the world, arriving miles of tourist destinations,

and is the second largest airline in the world, transporting tons of cargo.

Emirates airline Innovation Approach and issue due to Covid-19

Many states have put travel limitations on working with visitors since the emergence of

COVID-19, prompting the Emirates to adjust its automation tool by lowering waves or

discontinuing open resistance expeditions. In 2019, the Emirates began exploring and

developing new biometric devices at various client touch stations on the air station. Last

year, the network company improved its biometric design and today, Emirates has

biometric cameras in the north and 30 active cameras in its Dubai airport terminal,

including registration counters, First and Business Class lounge doors, and then select

entry methods (Kamel, 2021).

Emirates has seen a straightforward pattern for customers who choose to use their

biometric channels from the epidemic, and aims to expand the number of boarding doors

provided with biometric scanners. The network company has also partnered with Dubai

International Airport partners to re-establish Smart Gates that enables trained travelers to

pass visa controls in appearance and speed, using new unparalleled innovations.

Individuals are at the core of the Emirates strategy, and it has always been our hope to

protect our employees and the key point of the outcome of their operations amid global

emergencies and difficult financial situations. Considering the availability of additional

assets and the way many employees need to use their leave, we have provided

representatives with the opportunity to choose whether to take leave or apply for

voluntary self-disclosure each month in rotation (Logothetis, 2018). Considering the

disappearance of events and the broader perspective of the crisis, we have completely set

up a Disaster Management Center from January to carefully assess the situation and make

full action in all regions of our business. These actions include providing our staff with

clinical advice, performing procedures at the airport to meet specific country travel needs

such as changing our timetable and adaptive capabilities to meet the needs of travelers in

various regions.

Emirates Airline Innovation Process

Emirates Airlines has introduced a variety of changes that have helped the corporation to

make more profit and increase its product cost, earning more profits. The biggest

machine upgrade made by Emirates Airlines was the launch of a video frame for all seats
on all parts of its aircraft in 1993. The following year, Emirates Airlines also became a

major airliner to power broadcasting. These two programs have helped to improve

customer experience by providing new sources of distraction while adding to the lives of

travelers. For example, video frames can be used to show video references in case of

problems (Nair, 2019). The corresponding sections will examine the latest developments

made by the network company.

Product or Service

Customers can anticipate great treatment both in the air and on the ground, into emirates

airline's emphasis on customer quality, innovation, and safety, as well as rigorous training

initiatives that include e-learning, studio, and construction learning.

Exploration

The company has also upgraded its residential management plans. Travelers are also

provided with current data, book resources, and game. Its aircraft are 'properly Wi-Fi

enabled to meet the needs of a wide range of customers. This discussion clearly shows

that the interest rate model is used as a developmental cycle in a company. Emirates

Airline looks at the changing needs of many customers. This information encourages the

company to offer modified services. Training likewise increases the rate of deals

(Oliveira, 2019). The organization urges its various partners to present incentives. The

company has also become acquainted with all the loyalty programs by bringing in more

customers. Strong marketing strategies are used to advertise the company's development.

Its web-based presence and e-tagging method continue to support the company's goals.
Its ads attract more customers from different platforms. Emirates buys modern aircraft to

offer the most common encounters.

Exploitation

Emirates has unveiled two historic projects that include AI renaming. The new design

offers continuous predictions and suggestions that ensure that clients find their best way

to earn money, while limiting the price of unused food. The aviation industry is one of

the businesses that has been accused for environmental contamination (O’Connell, 2018).

The Emirates Airline, being one of the airlines with the most flights each week, is

regarded as one of the worst pollutants of the atmosphere. This company needed to figure

out how to compete in the global market while posing less of an environmental damage.

This company is creating ecologically responsible gasoline that can be utilized by its

huge fleet of planes using new tactics in collaboration with locally and internationally

specialists.

Diffusion

The company's image is defined by elegance, first-rate customer service, efficiency, and

value, which allows it to provide continuously cheap pricing by leveraging the UAE's

healthy economy and low labor costs. Through huge sports teams and sophisticated

advertisements, that image produces worldwide known marketing efforts (Byat, 2020).

Overall, it has a well-known and consistent brand image that appeals to a wide range of

consumers. For several reasons, Emirates has become a worldwide recognized brand one
of the most identifiable is their aggressive marketing initiatives in the global sports

industry.

Conclusion

Since its inception in 1984, Emirates Airlines has been at the forefront of new

technologies. The efficient use of technology has aided the company's operations by

increasing productivity and reducing costs. In addition, new emerging features such as

internet access have helped to improve consumer awareness of the airline before, during,

and after travel (Wilson, 2020). Because the Technology Transformation will change

investment activities in many industries, including aviation, Emirates Airlines will need

to devise a critical development management strategy.

References

Logothetis, M. and Miyoshi, C., 2018. Network performance and competitive impact of

the single hub–A case study on Emirates Airline. Journal of Air Transport Management,

69, pp.215-223.

O’Connell, J.F. and Bueno, O.E., 2018. A study into the hub performance Emirates

Airways and their competitive position against the major European hubbing airlines.

Journal of Air Transport Management, 69, pp.257-268.

Byat, A.B. and Sultan, O., 2020. The United Arab Emirates: fostering a unique

innovation ecosystem for a knowledge-based economy. The global innovation index,

101.
Nair, S., Paulose, H., Palacios, M. and Tafur, J., 2019. Service orientation: Effectuating

Emirates Airline innovation. The Service Industries Journal, 33(9-10), pp.958-975.

Kamel, M., 2021. Collaboration for innovation in closed system industries: the case of

the aviation industry. Engineering Management Journal, 18(4), pp.16-22.

Oliveira, D.S. and Caetano, M., 2019. Market strategy development and innovation to

strengthen consumer-based equity: The case of Emirates Airline. Journal of Air Transport

Management, 75, pp.103-110.

Wilson, R., 2020. Innovation in the structuring of Emirates Airline securities. Human

omics.