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The theory of contestable markets premises on the fact that a few firms in a given
industry do not translate to a monopoly when barriers to entry into or exit from a market
segment do not exist. These barriers are due to the cost-demand asymmetries situations of the
old versus new companies in a market segment. The situation, in turn, depends on the
incidences of sunk cost, which plays a considerable role in a new firm's entry or an old firm's
The theory of contestability focuses on the scenario where a company can redeem its
initial investments in terms of marketing, reputation, and capacity upon exiting a market
(Brock, 1983). According to Yarrow (1986), even a firm that monopolized the sector will not
earn extraordinary profits under these circumstances because of the high risks of
opportunistic market entrants which would opt to exit the market as soon as the prices,
surpass the average cost, fall unfavorably. Therefore, the outcome of the scenario appeals to
the promoters of the privatization of monopolistic SOE. To this effect, if governments can
make markets more contestable the inefficiencies associated with market power would be
addressed.
Contestability theory has its shortcomings. Yarrow (1986) claims that the restrictions
on cost functions essential for a contestable equilibrium are rather harsh, such that the
example, in sectors characterized by U-shaped cost graphs, new investors will displace
enterprises producing at high costs or realizing minimal profits. However, if companies are
manufacturing at low costs per unit output and not generating profits or losses, the market
will meet all the demand on condition that the demand over the level of the output reduces
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the cost of producing a unit of output and yields an integer value, which is often unlikely
(Yarrow, 1986).
The other problem with the theory stems from the fact that finding an economic
activity devoid of sunk costs, which the efficiency outcome of the theory is dependent on, is
extremely improbable. In addition, even a slight deviation from contestability can critically
change the contestability equilibrium properties. Therefore, if competition forces prices down
below or equal to the variable cost of a unit output, any amount of sunk cost incurred upon
entry into the market would deter potential competitors, allowing the existing firms to
Austrian Theory
behavior will often characterize market segments. As such, firms view supernormal profits as
a primary indicator of a robust market process, which serves as catalysts for discovering and
incorporating commercial information (Yarrow, 1986). For this reason, the Austrian tradition
emphasizes the competition for monopoly status attained through superior market
Based on this theory, free access to rivals' information would facilitate a quick entry
of new firms into the market will eliminate the incentive for the discovery of new knowledge.
Therefore, entry restriction of any form at the production phase of the competition is crucial
to avoid inefficient outcomes. To this end, suck costs and other possibilities as patent and
copyright protection exist. As suck sunk cost promotes positive results from privatizing SOE.
Like contestability theory, the Austrian hypothesis suggests that SOE can be
experts should be cautious when applying the principles of this theory for two major reasons.
This theory depends significantly on the freedom of market entry of new firms at the pre-
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production phases of competition. As a result, new firms planning to enter into a new market
after privatization must have equal opportunities for innovation as their incumbent
counterparts. If incumbents enjoy better cost competencies with respect to acquiring new
knowledge than potential market entrants, the situation would impede entry into the pre-
production phase of the competitive process and reduce the incentive for technological
advances for the old and the new firms respectively. Similarly, high barriers to entry into the
segment at the production phase impede entry at the earlier stage of the competitive process.
A new organization with the potential of developing a superior technology in terms of cost
efficiency, at a cheaper cost per unit produced than an incumbent firm may be discouraged to
Regulations in any market seek to protect public interests against monopolistic firms.
Although this outcome represents the main goal of the privatization of SOE, the stakeholders
should not assume that regulatory policy and agencies will strictly align with the
predetermined rules and regulations. Notably, the challenges of monitoring the performance
the demands of different interest groups including the companies operating in the industry
(Yarrow, 1986). The stakeholders must supply the incentives first to the politicians to
establish the institutions and regulations, and later to those who implement the policies
developed by the former. The stakeholders provide incentives through different side
specific interest group or groups. For example, Safaricom a telecommunication firm in Kenya
has monopolized the industry charging exorbitant prices for their services amid widespread
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claims of fraud by customers (Wafula, 2021). In some areas where the coverage of other
networks is small, the public has no option but to use the services of the company. In this
case, privatization allows for the exploitation of consumers. Based on the Chicago theory of
regulation, the threat result from a small number of regulators who can overcome the free-
rider issues attributable to collective action. However, much of the issue is due to the specific
institutional arrangements, which may favor monopolistic firms like Safaricom. Initially,
References
Brock, W. A. (1983). Contestable Markets and the Theory of Industry Structure: A Review
http://www.jstor.org/stable/1831204
Wafula, P. (2021). Kenya: Rivals gnaw at Safaricom’s market hold. Daily Nation.
https://allafrica.com/stories/202104210060.html