ACADEMIC YEAR: 2023

First Semester

Assignment-1

Course Title: Business Communication- BCBA426

Lecturers: Dr. Nasir Ali Shah
Assignment Grade: 10

Student Name:_Saud AL-jededaani_____________________________

Section: 17703______________________________

ID number:_2041015_____________________________

Instruction: Must follow descriptions of the Grade distribution.

Grade Distribution of Assignment

Descriptions of Grade Grade
1 Must be submit on the same format with proper alignment 1
from left to right.
2 Introduction 2
3 Main Content 4
4 Conclusion 2
4 Reference 1
Total 10

Q1. Define innovation and discuss the dimensions of innovation. How innovation
creates value and generates profit? Ch3.

 Innovation is seen as the key to market entry, growth and

survival for an enterprise and the way entire industries change over
time
 Innovation is probably most simply defined as ‘new ways of
doing something
Innovation is very simply in three dimensions, with each dimension
measured on a scale that ranges from incremental to radical:
 Product/service innovation – A completely new product or
service or improvements in its design and/or functional qualities.
The internet was a radical innovation, whereas antilock brakes for
cars were an incremental innovation. Some radical innovations, like
the internet, can lead to the development of whole new industries.
 Process innovation – Revisions to how a product or service is
produced so that it is better or cheaper (e.g. by the substitution of a
cheaper material in an existing product). The robot assembly line
was a radical process innovation whereas merging two elements of
assembly would be incremental.
 Marketing innovation – Improvements in the marketing of an
existing product or service, or even a better way of distributing or
supporting an existing product or service. Selling direct to the public
via telephone or the internet was a radical marketing innovation,
whereas gorilla marketing or the use of social media was an
incremental innovation.
 Innovation is not usually an end in itself. There are usually
other objectives. These may be related to economic, social, or
environmental outcomes.
 Greater innovation intensity leads to higher profits.
High-growth firms are more innovative than others the linkages
are not a straightforward relationship between innovation and
profitability or business growth is problematic because of both
methodological and measurement issues