SWOT

ANALYSIS OF
MAMAEARTH
BY-Taneesha Rathi
PNR- 22021321145
 Introduction
Mamaearth was founded in September 2016 by Ghazal Alagh and
Varun Alagh, to make skincare routines a little chic but with utmost
care. Headquartered in Gurugram (India), Mamaearth is
distinguished in the cosmetics industry of India as an online
platform that offers natural and toxin-free skin care products.
Mamaearth is certified "cruelty-free" by People for the Ethical
Treatment of Animals (PETA). It does not promote or conduct animal
testing. Mamaearth proclaims itself as Asia’s first brand to be
certified 100% non-toxic by "MADE SAFE". The ingredients used to
manufacture Mamaearth's products are completely natural. Thus,
they are safe to use.

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 SWOT ANALYSIS
STRENGTHS WEAKNESS
• Natural products • Less number of outlets
• Robust supply chain • Production outsourcing
• Product portfolio • Net income
• Ad campaigns
• packaging

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OPPORTUNITIES THREATS

Market shift towards natural products Competition

Expansion in the physical retail market Price of raw material
Global presence Government regulations
Demographical segmentation Climate change
New trends in consumer behaviour
 REASON FOR SUCCESS
The craze for these organic products is palpable
simply because they mean no harm to our skin,
hair, gut, and ourselves in general. Leveraging this
drive for organic products, Mamaearth has
catapulted itself into a promising startup in the
cosmetics industry that comes with the American
Made safe Certification, the first nontoxic seal for
the products in use today.

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 THANK YOU

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