Student's Name

Institutional Affiliation

Course

Professor's Name

Date

Artificial-based intelligence marketing for Nokia

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Abstract

Due to globalization, the world is always becoming more technologically dependent, so

firms must keep current to remain competitive. Adopting artificial intelligence in marketing

customer relations is more crucial than ever. Automating tasks that once required human labor is

another benefit of technological advancement (Akinsola, Adeagbo, Oladapo and Akinsehinde,

2022). Artificial intelligence (AI) is a growing topic in computer science that makes inroads into

the corporate world. It's critical to comprehend what artificial intelligence (AI) is and how it may

be used in a business's marketing operations due to the complexity of the notion itself. As a

result, it is crucial to think about and assess the potential effects of technology on customer

relations, particularly in the marketing process.

The employment of artificial intelligence will be taken into consideration, and in this

project, the critical applications of AI that may have an impact on marketing will be highlighted.

To develop a comprehensive understanding of the present and potential uses of artificial

intelligence in marketing, the facts and viewpoints gathered from specialists in the domains of

computer engineering and programming, business, and marketing are presented in this proposal.
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Background

AI has substantially impacted customer loyalty and profitability for companies that have

integrated it into their customer relationship management (CRM) and overall marketing strategy

(Chintalapati and Pandey, 2021). Software and IT companies specializing in creating customized

marketing strategies and programs for customer engagement and marketing have emerged in

recent years. Using modern technology and data, companies worldwide are becoming more

competitive, improving customer experience, and even introducing entirely new business models

thanks to the massive amounts of data and cloud computing access available (Carson, 2015).

They are sharing data so that they may progress faster and achieve better, more accurate results

in areas such as automation and machine learning.

As a percentage of the overall number of organizations with HR, the use of AI

technology is still relatively low. For the sake of cost and benefit considerations, AI is most

commonly deployed in giant corporations, which is a good thing. Artificial Intelligence is

becoming increasingly popular, but this does not change the reality that it is becoming more and

more popular. According to the research findings, it has numerous advantages for the business,

saves money, and increases productivity. 

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Research Questions

 What can we expect in the marketing and AI industries in the future?

 For Nokia's marketing, what are the potential AI-enabled solutions?

 Does sharing so much personal information with a machine pose any risk, especially

regarding businesses and their employees?

 Is AI-powered technologies for marketing and sales a trend?

 Can Nokia use artificial intelligence marketing or not.

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Objectives

The core objective of the project is to create artificial intelligence systems that can affect

resource marketing and improve customer relationship management and brand image for Nokia.

The project also aims to use the information and insights acquired from specialists in artificial

intelligence and marketing to gain a comprehensive view of the current and future potential of

artificial intelligence in marketing to make recommendations to Nokia. The goal of this project is

to create a new artificial intelligence marketing application. The proposed project will investigate

whether an AI-powered marketing platform will enhance Nokia sales by increasing the

effectiveness of marketing and sales strategy.

In addition, one of the goals is to strengthen one-on-one advertising and shift away from

mass marketing. With this research, we hope to assist Nokia in improving customer convenience,

which will lead to greater sales and market share for the company, as well as to determine the

current usage of AI applications by enterprises in particular fields.

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Research Method

available data has been analyzed to determine the next step in the project. First, the

proposal provides a brief overview of the role of artificial intelligence in marketing to help the

reader better appreciate its significance. There is a conceptualization of artificial intelligence and

the construction of its architecture, with a focus on its critical components. The use of

quantitative research will be utilized to investigate the disciplines of artificial intelligence and

digital marketing to get a knowledge of how AI is employed in Nokia's marketing and what may

be expected in the future. Qualitative approaches would have a hard time revealing the insights

derived from the main concepts.

Marketing and sales experts, as well as those in the domains of digital marketing and

artificial intelligence (AI), will be evaluated in-depth for this study using pre-determined criteria,

such as their level of competence in the topic area. To have a thorough grasp of how artificial

intelligence is used in Nokia's marketing and what future trends AI-powered marketing may

bring, it is necessary to begin by reading the works of well-known experts in the industry, such

as those found in publications, journals, and internet forums.

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Timeline

CATEGORY TASK START END

Concept Market Analysis 1/07/2022 11/07/2022

Development

Feasibility 11/07/2022 17/07/2022

Cost Estimates 17/07/2022 22/07/2022

System Design Design System 22/07/2022 01/08/2022

Architecture

Product 01/08/2022 10/08/202

Development

Prototyping 10/08/2022 19/02/2022

Testing 19/08/2022 29/08/2022

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Resources

An expert system can be created for less than $500,000 in direct labor costs by a small

team of no more than 20 people. Several investments totaling at least $1,000,000 must be made

if Nokia continues to be in charge of the design and implementation of an artificial intelligence

system. Resources must be acquired, primarily in the form of qualified personnel and specialized

machinery. Nokia needs enough performance computing resources to fully capitalize on the

opportunities offered by AI. Basic AI workloads can be handled in a CPU-based environment,

but deep learning requires the use of numerous large data sets and scalable neural network

methodologies. It is crucial that Nokia's infrastructure can scale storage as data volume increases.

The amount of AI an organization intends to use and whether real-time decisions must be

made influence the type of storage the organization needs. The newest generation of Nvidia

GeForce chips and their cutting-edge chipset architecture offer significantly more value for

Nokia's money. They will be a useful resource for the development of the marketing platform,

even though Intel has long held a majority share of the CPU market. Another important part of

the infrastructure for AI is networking. As AI efforts grow, networks must keep up with demand

because deep learning algorithms depend heavily on communications. 

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References

Akinsola, J., Adeagbo, M., Oladapo, K. and Akinsehinde, S., 2022. Artificial Intelligence

Emergence in Disruptive Technology. [online] ResearchGate. Available at:

https://www.researchgate.net/publication/358627200_Artificial_Intelligence_Emergence

_in_Disruptive_Technology

Carson, E., 2015. Persado uses artificial intelligence to help digital marketers write better copy.

[online] TechRepublic. Available at: https://www.techrepublic.com/article/persado-uses-

artificial-intelligence-to-help-digital-marketers-write-better-copy/

Chintalapati, S. and Pandey, S., 2021. Artificial intelligence in marketing: A systematic literature

review. [online] ResearchGate. Available at:

https://www.researchgate.net/publication/352970767_Artificial_intelligence_in_marketin

g_A_systematic_literature_review

Devang, V., Gunjan, T., Chintan, S. and Krupa, R., 2019. Applications of Artificial Intelligence

in Marketing. [online] ResearchGate. Available at:

https://www.researchgate.net/publication/337688280_Applications_of_Artificial_Intellig

ence_in_Marketing

Ellett, J., 2017. IBM Study Finds Outperforming Companies More Ready To Adopt AI For

Marketing. [online] Forbes. Available at:

https://www.forbes.com/sites/johnellett/2017/09/13/ibm-study-finds-outperforming-

companies-more-ready-to-adopt-ai-for-marketing/?sh=403173b35952

Iqbal, T. and Khan, N., 2021. The Impact of Artificial Intelligence (AI) on CRM and Role of

Marketing Managers. [online] Diva-portal.org. Available at: https://www.diva-

portal.org/smash/get/diva2:1526230/FULLTEXT01.pdf
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Marko, K., 2020. Infrastructure for machine learning, AI requirements, examples. [online]

Search Datacenter. Available at:

https://www.techtarget.com/searchdatacenter/feature/Infrastructure-for-machine-learning-

AI-requirements-examples

Mo, L. and Yang, L., 2022. Research on Application Effective Evaluation of Artificial

Intelligence Technology in Marketing Communication. [online] ResearchGate. Available

at:

https://www.researchgate.net/publication/359652407_Research_on_Application_Effectiv

e_Evaluation_of_Artificial_Intelligence_Technology_in_Marketing_Communication

Salmi, A., 2021. Artificial Intelligence Enabled Solutions in Marketing. [online] Theseus.fi.

Available at: https://www.theseus.fi/bitstream/handle/10024/334286/Thesis%20AI

%20final%20version.pdf?sequence=2&isAllowed=y

Suresh, C., 2021. Recent trends in digital marketing in today’s scenario. [online] ResearchGate.

Available at:

https://www.researchgate.net/publication/359842454_recent_trends_in_digital_marketing

_in_today's_scenario
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Appendix

Gantt chart